Martech
NOVEMBER 6, 2024
TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales.
Ad Monsters
NOVEMBER 6, 2024
From ad optimization to comprehensive fraud protection, HUMAN Security’s collaboration with Opera Ads highlights its mission to create a safer, more transparent digital ad ecosystem. Geoff Stupay’s career path may not have started in cybersecurity, but his journey as an online publisher laid the groundwork for a mission to protect ad placements from fraud.
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VideoWeek
NOVEMBER 6, 2024
The use of programmatic channels for media investment is falling among advertisers but growing for agencies, according to IAB Europe’s latest ‘Attitudes to Programmatic Advertising’ report. The tenth annual edition of the study surveyed 254 respondents across 31 European countries, suggesting fluctuations in programmatic trading, but seemingly increases in overall programmatic investment.
Exchange Wire
NOVEMBER 5, 2024
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic Advertising Report. Now in its 10th year, the report reveals the current state of programmatic [.] The post IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
NOVEMBER 5, 2024
With Black Friday quickly approaching, the smartest marketers are preparing to pull out all the stops on their email campaigns for the biggest shopping day of the year. Perhaps you’re already outlining, drafting and even uploading your campaigns to your CRM or email service provider. But before you hit send, consider this: Your campaign must deliver more than discounts to be effective and profitable this Black Friday.
Ad Rants
NOVEMBER 5, 2024
The effectiveness of marketing strategies hinges on one fundamental concept: customer-centricity. For experienced advertisers and marketers, embracing this approach isn't just beneficial; it's imperative for driving engagement and ensuring brand success. The modern consumer demands more than just a product or service; instead, they value experiences that resonate with their personal values and needs.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
VideoWeek
NOVEMBER 6, 2024
UK ad spend is expected to exceed £10 billion over the festive season this year, according to the latest forecast from the Advertising Association (AA) and WARC. The research anticipates ad spend to reach £10.5 billion during Q4, known as the Golden Quarter for consumer spending, representing a 7.8 percent increase on Q4 2023. In terms of high-growth channels, online display (+15.8 percent), search (+8.8 percent), and out-of-home (+8.1 percent) are expected to see the biggest boosts compared to
Martech
NOVEMBER 7, 2024
Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. They reminded us that it’s all about the account and transformed that insight from a concept into a craft. They recognized that the value of a lead extends beyond MQLs and SQLs, reframing it as a powerful account signal for prioritization and scoring. ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions.
illumin
NOVEMBER 5, 2024
Retail media is on the climb in 2024 and is a critical part of a well-rounded first-party data strategy. While Google spent most of 2023 and 2024 threatening to remove third-party cookies from Chrome , marketers went to work finding alternatives and first-party data jumped ahead as a promising solution. As a direct result, retail media started its meteoric rise.
Bhatnaturally
NOVEMBER 2, 2024
After Ascics, the screen personality of actor Brian Cox is used creatively in a hilarious ad for Uber Eats. This and other clutter-breaking creative ideas in my weekly curated list, which has been ongoing for a few years now. Apple M4: No sweat Apple made a slew of announcements recently focused on the Mac lineup. [.] The post Apple M4, Brian Cox for Uber Eats and more: ads of the week appeared first on Bhatnaturally.
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VideoWeek
NOVEMBER 4, 2024
More than 50 percent of Europeans still choose linear TV as their first port of call for connected TV viewing, according to the latest ‘TV Key Facts’ report from RTL AdAlliance, with 53 percent first visiting linear when turning on their TV. The 31st edition of the report emphasises the relatively high consumption of TV in Europe, where daily viewing time averaged 3 hours 13 minutes in 2023.
Martech
NOVEMBER 7, 2024
Not news: Marketing attribution, never a simple thing, is becoming increasingly complex. News: AI-powered forecasting is rapidly gaining popularity as a desired feature in marketing attribution platforms, according to a new report from Ascend2. While still a niche feature, 29% of marketers now deem it crucial, a significant increase from 13% in 2023.
illumin
NOVEMBER 7, 2024
TikTok is pushing the envelope on search advertising. Here’s what you need to know about the social media platform’s initiative to boost search ads. Modern social media advertising will look a lot brighter as one of the social media giants is investing more in its search ads portfolio. TikTok launched its “Search Ads” campaign on September 24, 2024.
More About Advertising
NOVEMBER 8, 2024
System1 has revealed its winners from the early wave of TV ads, with some biggies including John Lewis and Tesco still to air. Top 12 Aldi – “Get into the Christmas Spirit with Kevin the Carrot” – 5.9 Stars Sainsbury’s – “Phizz-whizzing” – 5.9 Stars Lidl – “Lidl Presents: A Magical Christmas” – 5.9 Stars … The post Aldi and Sainsbury’s among System1’s early Christmas winners first appeared on More About Advertising.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Monsters
NOVEMBER 4, 2024
Curation might sound like a win-win, but there are hidden costs publishers and advertisers need to consider. Raptive’s Ryan Maynard dives into the unspoken downsides of sell-side curation, from inefficiencies in SPO to eroding working media dollars. I’ve read much industry hype recently on the growth of sell-side curation and the evolution of “Curation Houses.
Martech
NOVEMBER 4, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Exchange Wire
NOVEMBER 3, 2024
News in brief: Sky Faces Bill for Underpaying Ad Partners; Meta Digital Ad Growth Slows; Gov Funding for UK Creative Industries Confirmed Sky Faces Bill for Underpaying Ad Partners Sky is facing a bill of hundreds of millions pounds following a blunder [.] The post Sky Faces Bill for Underpaying Ad Partners; Meta Digital Ad Growth Slows appeared first on ExchangeWire.com.
More About Advertising
NOVEMBER 6, 2024
After last year’s bold and controversial Christmas campaign, Mother has taken M&S back to its old “Magic & Sparkle” formula with a film that captures the transformative effect that Christmas can have over many of us. All the ingredients are here – cute kid, magical snow globe, sparkly dresses, rousing tune, nifty choreography (by Corey … The post Mother brings back the ‘Magic & Sparkle’ to M&S at Christmas first appeared on More About Advertising.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
NOVEMBER 3, 2024
When advertisers see their ad verification partners blocking lots of impressions, they often think, “Okay, good – that’s proof the technology is working.” But negative blocking isn’t the healthiest – or the most efficient – way to approach brand safety, said Mark Proulx, global director of media quality and responsibility at Kenvue, the consumer health care company that […] The post How Kenvue Avoided $3 Million In Unnecessary Ad Verification Bills appeared first on AdExchanger.
Martech
NOVEMBER 8, 2024
In B2B marketing, simply sticking to traditional channels may limit your potential. As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platfo
Chief Martech
NOVEMBER 3, 2024
Sorry that it’s been a while since I last posted. But I have a good excuse. Frans Riemersma and I have been deep in research on what’s happening in martech for the year ahead — a big part of which has been sorting through much fact vs. fiction with generative AI. What’s the deal with existing martech platforms vs. new, AI-native products popping up like wildflowers?
Ad Tech Daily
NOVEMBER 2, 2024
Vici is a leader in digital advertising solutions, and is excited to reveal its latest product: Digital Out-Of-Home (DOOH) Ads. This groundbreaking offering combines the power of digital technology with traditional out-of-home advertising, providing brands with a dynamic and engaging way to reach their target audiences. With the rise of digital screens in public spaces, […] The post Vici Unveils Digital Out-Of-Home Advertising Product To Their MarTech appeared first on Ad Tech Daily.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
NOVEMBER 7, 2024
Moat, ya basic. Well, ya were basic, at least according to DoubleVerify CEO Mark Zagorski. “One thing we did note is that Moat had a pretty basic product,” Zagorski said on Wednesday during the company’s Q3 earnings call in response to an investor asking for more detail on the Oracle opportunity. In September, Oracle shut […] The post DoubleVerify Won 70% Of The Former Moat Advertisers It Courted appeared first on AdExchanger.
Martech
NOVEMBER 7, 2024
What if I told you the most powerful use of generative AI isn’t content creation, but rather, it’s strategic planning? I will prove it to you in this practical demonstration, where I show you how to leverage my favorite AI models (Claude, ChatGPT and Perplexity) to transform your approach to market segmentation. Traditional segmentation approaches are limited by individual bias and time-consuming research.
VideoWeek
NOVEMBER 8, 2024
In this week’s Week in Review: AppLovin’s market cap overtakes The Trade Desk’s, WBD posts its Q3 results, and The Independent becomes the largest UK publisher in the US. Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion.
Adweek
NOVEMBER 4, 2024
Retirement and wealth management brand Empower has picked Goodby Silverstein & Partners (GS&P) as its new creative agency of record. GS&P will lead the brand's strategic and creative marketing efforts "as it seeks to help more Americans access the financial advice, wealth management, and retirement services they need to help secure their financial future," according.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
NOVEMBER 4, 2024
The contrast between the New York Times and one of its chief competitors, The Washington Post, was stark this quarter. In recent weeks, 250,000 WaPo digital subscribers – 10% of its base – defected after owner Jeff Bezos blocked the Post’s endorsement of Kamala Harris for president. Meanwhile, NYT experienced a boom in its subscription […] The post NYT’s Ad And Subscription Revenue Surge As WaPo Flails appeared first on AdExchanger.
Martech
NOVEMBER 4, 2024
Digital natives aren’t like the rest of us. They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Call it “the consumerization of B2B.” We must treat buyers like the consumers they are in their personal lives, and develop new expertise in the media channels and messages that tend to work in consumerland.
Digiday
NOVEMBER 3, 2024
Ahead of the upcoming presidential election, brands have pushed for influencers to be apolitical as well as planned “dark periods” where they’ll pause influencer marketing campaigns. That will likely be the new norm even after Election Day, but influencer marketing and agency execs believe it’ll usher in a new era of marketers getting to know the influencers they work with better rather than totally pausing the relationship all together.
More About Advertising
NOVEMBER 6, 2024
Saatchi & Saatchi now has yet another CEO, Claire Hollands joining from the same position at IPG’s MullenLowe. Hollands (above) replaces James Denton-Clark who left after less than a year (since resurfaced at Forsman & Bodenfors.) Sam Hawkey left in 2021 but has rejoined the Publicis fold as boss of Digitas. Hollands says: “The Saatchi … The post Hollands takes hot seat as new CEO of Saatchi & Saatchi first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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