AdPulp
NOVEMBER 18, 2018
When a big consumer brand has an even larger media budget, and the will to use it, viewers hope that the company’s ads do not annoy the living hell out of them. It’s a hope that is often unfulfilled. Did you know that American television viewers are asked to endure approximately three hours of advertisements […]. The post Ads That Try Too Hard Leave A Stain; Why Can’t More Ads Simply Entertain?
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NOVEMBER 19, 2018
Waitrose & Partners/John Lewis & Partners are giving it both barrels this Christmas – or is it one big barrel? Following the summer ad announcing the relaunch of both and individual efforts this Christmas – JL featuring Elton john of course – we now have a new campaign from adam&eveDDB for both. Waitrose in the.
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InMobi
NOVEMBER 21, 2018
Is there a problem with second price auctions? While it has some good things going for it, it can - and has been - manipulated. In this latest Whiteboard Wednesday video, Ryan Gauss, the Platform Product Manager here at InMobi, explains how the highest bid can be secretly tweaked, alternatives to the second price auctioning model and what demand-side platforms (DSPs) need to know before selecting a supply-side platform (SSP) to work with.
AdGlow
NOVEMBER 21, 2018
Black Friday and Cyber Monday represent a unique opportunity for brands to increase their sales in the run up to Christmas. We decided to analyze the impact of social platforms on Black Friday and Cyber Monday.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdPulp
NOVEMBER 20, 2018
“The wild places are where we began. When they end, so do we.” -David Brower Instagram has a downside. No, not the increase of narcissism. Geotagging! The photo site’s popularity has caused a lot of fragile, rarely visited areas to become overcrowded, and in turn, at risk of degradation and destruction. To mitigate this threat […].
More About Advertising
NOVEMBER 19, 2018
How Talon has invested in a proprietary data platform to deliver more effective planning and measurement of OOH campaigns. By Jonathan Conway. Automation technologies are beginning to transform how Out of Home (OOH) media is transacted, but alone they don’t answer advertiser needs for more targeted and measurable campaigns. As more advertisers begin to take.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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NOVEMBER 21, 2018
Who’d be an ad executive these days? Your clients don’t like you (even the ones who think you’re OK think you’re charging to much), you’re accused of sexism and harassment on a regular basis and if you’re a really unlucky male there may be a female creative director with a chip on both shoulders who.
More About Advertising
NOVEMBER 20, 2018
For most of this decade, the interest around Christmas ads has centred on John Lewis and whether any of its retail rivals can match it. 2018 looked like it was going to be more of the same. Then came Rang-Tan. Greenpeace and Iceland’s passionate ad about a cartoon Orang-Utan losing its habitat to palm oil.
More About Advertising
NOVEMBER 22, 2018
At one of the increasingly popular “fireside chat” events to lure big names on stage, John Hegarty, founder of Bartle Bogle Hegarty, was in typically opinionated mood as he talked to the audience at Connect London. “People go on about AI writing books and painting but it’s just bollocks,” he said. I was at Cannes.
AdPulp
NOVEMBER 20, 2018
Media literacy is one of the most important factors in our ability to remain free. When news is “fake” and science is junk, only the supreme leader has the truth. It sounds like dystopian fiction, but fiction has a funny way of showing us the truth. Before we dive into an examination of the widespread […]. The post How Do You Sell the National Right-Wing Agenda?
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AdPulp
NOVEMBER 19, 2018
The Web is the new Wild West — lawless, full of overly eager trespassers and hyped to a point of absurdity. Yet, there is always the potential for human empowerment and business growth waiting patiently around the digital corner. To cut back on the lawless and overly eager part, millions of people are increasingly turning […]. The post For Better Advertising Conversations, Join Adpulp’s Closed Group on Facebook appeared first on Adpulp.
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NOVEMBER 23, 2018
When Wendy Clark left Coca-Cola for DDB she probably expected a more topsy turvy life and she’s certainly found it. First up DDB won McDonald’s with its new We Are Unlimited offer – also involving other bits and pieces from Omnicom – but then DDB failed to make it to the last round of VW’s.
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NOVEMBER 22, 2018
Top ranking AMV BBDO creative teams Mike Crowe and Rob Messeter and Caio Giannella and Diego de Oliveira are joining the creative brain drain to Apple in California. Crowe and Messeter are joining as creative directors on iPhone and Giannella and de Oliveira, who devised IKEA’s celebrated ‘Beds’ commercial at Mother, as associate creative directors.
More About Advertising
NOVEMBER 20, 2018
WPP may have imposed a hiring freeze but it doesn’t seem to have affected Grey New York. The WPP-owned agency has hired four new ECDs (executive creative directors) in a rather startling reversal of industry trends. The four are Jeff Anderson, who joins from McCann; Qian Qian from R/GA, Hannah Fishman from DDB New York.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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NOVEMBER 23, 2018
Will 2019 be the year that artificial intelligence (A1) takes over the ad world? We’ve already had the new Lexus campaign from The&Partnership, scripted by A1 after analysing a multitude of Cannes award winners, and now Wieden+Kennedy London has worked with an outfit called Tool to creative two opposing A1s, embarking on a propaganda war.
More About Advertising
NOVEMBER 23, 2018
The&Partnership’s Matt Deacon and Ben Fallows (below), the team behind Argos’ ‘Christmas Fool’ campaign, are keeping an eye on the Christmas ads for us. This week’s pick is Vodafone. Tim from the office, Bilbo Baggins, Doctor Watson…and now the muppet in the Vodafone ads. We can’t help feeling like Martin Freeman has given up acting.
More About Advertising
NOVEMBER 22, 2018
Hope springs eternal among agencies, spending months and lots of money pitching for business that may become business – but often does not. A handful of agencies plugged away at House of Fraser right up to the wire, even though the world (or anyone who read the papers) knew that it was on its last.
More About Advertising
NOVEMBER 22, 2018
Sir Martin Sorrell’s new S4 Capital has raided his old firm WPP for its new Asia Pacific region boss, Michel de Rijk, who joins from WPP media operation GroupM. De Rijk (left) was global chief growth officer at GroupM’s Performance Media Group and before that APAC president where he led the expansion of GroupM’s (m)Platform.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
NOVEMBER 21, 2018
How many times should you expect someone to watch a commercial, to get the point over? Here’s Apple’s Christmas effort from TBWA’s Media Arts Lab – ‘Share Your Gifts’ – plugging (I think) Macbooks – pretty expensive Christmas prezzie. Then it all goes pear-shaped and heroine loses something – but what?
More About Advertising
NOVEMBER 21, 2018
Holding company MDC Partners may be in a permanent state of seeming crisis but Anomaly, the agency founded by the UK’s Carl johnson, seems to sail serenely on, oblivious to the burning timbers and falling masonry. Now CEO Johnson is stepping up to be group chairman – Anomaly now includes Emmy-winning long form content company.
More About Advertising
NOVEMBER 21, 2018
Author Michael Fehr has been 95 per cent blind since birth – so has never driven – but here he is driving a new BMW 8 Series Coupé at speeds of up to 180 kmh on a test track in Switzerland. Directed by Shining Pictures’ Marco Lutz for Serviceplan Suisse. An eye-opener in lots of.
More About Advertising
NOVEMBER 20, 2018
Experiential is supposed to be where it’s at these days – well one of the places anyway – but you have to be there, don’t you? But London’s embattled commuters can undoubtedly do with some diversion as they battle an increasing overcrowded and under-serviced transport system (when was the last time all the escalators worked.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
NOVEMBER 20, 2018
If you’re a keen tweeter named John Lewis you may be enveloped in the tweet storm that follows each John Lewis Christmas ad. Even if you live in Blacksburg, Virginia. This John Lewis enters the department store tweet fray so it’s clever of Twitter to feature him in its UK Christmas ad, from The Romans.
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NOVEMBER 19, 2018
Been a bit short of Santas and reindeers this Christmas (and we still miss Marks & Spencer’s Mrs Claus) but McDonald’s and Leo Burnett ride to the rescue with “reindeer treats” (no, not a reindeer burger), a welcome break from all those mince pies for Santa’s helpers. Apparently they essayed the same theme last year.
More About Advertising
NOVEMBER 19, 2018
Media agency Zenith has just published its latest Advertising Expenditure Forecast and, to no-one’s great surprise, it underlines the phenomenal growth of programmatic media buying. It predicts that 65 per cent of global digital media buying will be programmatic in 2019, rising to 68 per cent or $98bn in 2020. Programmatic varies depending on where.
More About Advertising
NOVEMBER 22, 2018
I see that Madison Avenue pioneer – and pithy commentator on its Mad Men doings – Jane Maas has died at 86. We’ve reported on her various books and observations here and the New York Times gives her the obit she deserves. According to Jane Ogilvy and Y&R were pretty lively back in those days.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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