Ad Tech Daily

MARCH 22, 2023

Enables Integration of the Campaign Performance Platform with Google’s Machine Learning Technologies to Provide Greater Value to Clients Through Combined Technologies and Expertise SAN ANTONIO — AiAdvertising, Inc. (OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) for today’s marketing leaders, announced today that it has […] The post AiAdvertising Recognized as a Google Premier Partner

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Machine Learning Ad Tech Marketing Media 76

Adweek

MARCH 22, 2023

Like many legendary dishes, the origins of penne alla vodka (a staple of Italian-American cuisine) are heavily disputed. Chef Luigi Franzese, who worked at Orsini Restaurant in New York, is reported to have invented the sauce in the 70s. Other food historians believe it was conceived later in the 80s by James Doty, a Columbia.

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The Ad Tech Blog

MARCH 22, 2023

From $17 to $263 without a profitable product In 2010, Tesla stock was worth $17. Even though Tesla did not have a profitable product with the Roadster , the company, current investors, and potential investors believe they could disrupt the market. The confidence was so high that they filed for an IPO. By 2013, Tesla stock had climbed to $265 per share.

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Ad Rants

MARCH 20, 2023

Just a few decades ago, the way businesses operated was very different-- especially when it came to marketing. We used to rely on traditional methods, such as print media and TV ads, or ads on billboards to attract customers. Today, digital marketing has changed the game completely. Businesses now rely on ever-changing SEO practices to gain traction, convert leads, and retain clients.

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Marketing SEO Advertising Media 176

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

MARCH 24, 2023

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. There were whiteboard diagrams, initiatives posted to the wall and discussions about the strategy. Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.” He continued, “If we simply were able to renew 10% of our customer base, we would drive $40 million in incremental revenue this year.” He had do

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ROI MarTech Marketing 127

Adweek

MARCH 23, 2023

What's in a name? For the upcoming HBO Max and Discovery+ combined streamer, it's a lot. Warner Bros. Discovery is set to roll out its new combined service in the spring, with an event on April 12 to announce more information. And though the company hasn't revealed the name of the new streamer yet, Patrizio.

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AdExchanger

MARCH 20, 2023

If programmatic ad tech was a canary in the coal mine for how data privacy would affect the online advertising industry, then some of the canaries have escaped and are The post Programmatic Vets Are Behind A Wave Of New Startups Built For A Privacy-First Web appeared first on AdExchanger.

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Ad Tech Advertising 123

Marketing Dive

MARCH 23, 2023

As the battle over the future of TikTok intensifies, 56% of marketers believe it is highly or somewhat unlikely that the federal government will ban the platform.

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Marketing 126

Adweek

MARCH 22, 2023

If you're selling your service or product through social media and can't figure out how everything you're posting brings in revenue, that isn't "dark social"--it's just value you haven't measured yet. France-based social media management company Agorapulse has spent more than a decade helping companies organize their social inboxes, publish content, define trends and cull.

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ROI Media Marketing 297

Martech

MARCH 23, 2023

This is part one of a four-part series on AI’s infusion into marketing automation platforms. The rapid adoption of generative AI has increased the excitement volume to 11 for martech professionals. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders.

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Marketing MarTech 117

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PubMatic

MARCH 24, 2023

PubMatic has signed an exclusive agreement with fluct, a monetization partner for mobile app publishers, to provide its leading independent wrapper solution, OpenWrap SDK to mobile publishers in Japan. Mobile app publishers in Japan working with fluct will now have exclusive access to OpenWrap SDK, and the premium demand sources, including high-quality global brand demand, via major ad exchanges and DSPs, that the solution delivers.

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Viewability Ad Exchange Advertising Ad Tech 109

Marketing Dive

MARCH 21, 2023

The first fruit of the marketer's collaboration with Bain & Company and OpenAI combines the buzzy GPT-4 and DALL-E solutions.

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Marketing 134

Adweek

MARCH 22, 2023

With tech giants now beginning to work the latest advances in generative artificial intelligence into their enterprise offerings, their next step is selling businesses on the potential of the technology. This year's Adobe Summit is offering a preview of what that pitch might look like when it comes to marketers, some of whom have been.

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Marketing 297

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Scheduled posts. Marketers can now schedule the specific date and time for posts to run on their organization’s LinkedIn page. This is a new capability, allowing users to schedule content within the LinkedIn platform, instead of depending on a third-party marketing or publishing tool.

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Marketing Conversion MarTech Media 114

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

AdExchanger

MARCH 21, 2023

This year, Nielsen plans to start filtering big data into its TV currency – including automatic content recognition (ACR). The post Nielsen Asserts Its Place In The TV Currency Crowd appeared first on AdExchanger.

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Audience 109

Rob Campbell

MARCH 23, 2023

This is an open letter to Little Black Book, Campaign Brief, Adweek, Cannes, Warc … basically every industry publication or award show around the world. Please … Pretty please … … can you stop awarding English speaking agencies – especially those only with offices in English speaking nations, only producing work in English – titles like ‘Best APAC agency’ I get they may have won more awards than any other agency in the region.

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Agency Media Advertising Marketing 108

Adweek

MARCH 23, 2023

As one of Mondel?z International's smaller brands, Nutter Butter is given more freedom to experiment with its social media activity than its larger siblings like Oreo and Sour Patch Kids. That has allowed Dentsu Creative to craft an Instagram strategy for the brand so offbeat that some followers have expressed surprise that it isn't a.

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Media Food 291

Martech

MARCH 23, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. With so many new AI products coming out, it can be hard to keep track of them. To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function. CRM/Personalization Salesforce’s Einstein GPT for Commerce combines proprietary AI models with generative AI technology and real-time data from the Salesforce Data Cloud, such as customer demographic data

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Marketing Machine Learning Conversion MarTech 108

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

AdExchanger

MARCH 19, 2023

In a world where people casually toss around the term “surveillance advertising" and Congress is pushing for a national privacy law, has the clock run out on self-regulation? The post Heading Back Into The Trenches Of Notice And Choice appeared first on AdExchanger.

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Advertising 109

Seth Godin

MARCH 24, 2023

There are lots of books on creating cooking, photography, writing and music. But they can’t possibly help you do better until you see and taste and appreciate what you’re trying to create. If you think what you’re serving is good, but others don’t, more recipes aren’t going to help. That’s why so much type is poorly set, so many self-published books look the way they do, so many restaurants are merely good and so much long-tail music is easily skipped and forgettable.

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Adweek

MARCH 20, 2023

In the rapidly growing creator economy space, even the creators themselves struggle to price their wares. U.S. advertisers are anticipated to spend over $6 billion on influencer marketing this year, per Insider Intelligence. But creators still aren't sure how big a piece to claim from this pie, a new report from social media management platform.

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Media Advertising Marketing 285

Martech

MARCH 24, 2023

Salesforce has announced an integration between Salesforce Commerce Cloud and Google Merchant Center to help merchants highlight the availability of products in stores. The move builds on Salesforce data that suggests both the widespread use of online search in advance of brick and mortar store visits, and an increased likelihood of shopping trips when consumers can see that a store has an item in stock.

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MarTech Marketing eCommerce 105

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

AdExchanger

MARCH 21, 2023

This cough and cold season, Ricola ran shoppable influencer marketing campaigns across Instagram, TikTok and Snapchat to better attract and reach younger generations of customers. To effectively measure influencers' performance, The post MikMak Soothes Ricola’s Influencer Measurement Sore Spot appeared first on AdExchanger.

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Marketing Retail Media 104

Smart Insights

MARCH 20, 2023

AIDA model explained: Examples and tips for using this strategic marcomms planning model the real world The AIDA model, tracing the customer journey through Awareness, Interest, Desire and Action, is perhaps the best-known marketing model amongst all the classic marketing … The post The AIDA model appeared first on Smart Insights.

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Adweek

MARCH 24, 2023

In the first episode of Champions of Change, Adweek senior TV reporter Mollie Cahillane sits down with Ally Financial CMO Andrea Brimmer. There are brands that talk the talk, and brands that walk the walk.

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Media Marketing 281

Martech

MARCH 21, 2023

Adobe Summit 2023, Las Vegas “Our belief is that generative AI will enhance human ingenuity, not replace it,” said Shantanu Narayen introducing Adobe Firefly at Adobe Summit today. Firefly is a new group of generative AI models focused on creating images, video and text effects. Firefly uses generative AI with graphics tools like brushes, color gradients and video tools to speed up production and make it easier for creators to make high quality content.

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MarTech Marketing 103

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

AdExchanger

MARCH 21, 2023

Generative AI isn’t just for creating unsettling art, chatting with robots or, uh, attempting to break up marriages. Adobe has plans to weave generative AI tools into its real-time customer The post Adobe Is Training Generative AI For Its Customer Data Platform appeared first on AdExchanger.

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MNTN

MARCH 24, 2023

Remember when Netflix conducted business via snail mail? The younger generations will never know the thrill of picking what to watch, waiting weeks for the titles to arrive, finding that at least one was unwatchable because it was scratched, sending the DVDs back and then starting the whole process over again. From DVDs in paper sleeves to the current state of streaming wars—things have certainly changed.

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Viewability Ad Targeting Ad Tech Advertising 98

Adweek

MARCH 23, 2023

When building a consumer brand, audience reach and community depth are both critical--but too often they are confused as being the same thing. Communicating with your audience describes a one-to-many relationship. It's primarily broadcast by nature. While social media users can comment, the experience for the majority of your audience is consumption of information.

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Martech

MARCH 22, 2023

At least thrice a week, somebody asks me if our agency business has declined because of economic uncertainty. My answer: No. Enterprise companies have not slowed down or pulled back. If anything, they are accelerating. Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. You might not think that sounds like a large number, but it is if you scale that number to industries.

Marketing 101

Marketing Education MarTech eCommerce 101

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.