Ad Tech Daily

MARCH 22, 2023

Enables Integration of the Campaign Performance Platform with Google’s Machine Learning Technologies to Provide Greater Value to Clients Through Combined Technologies and Expertise SAN ANTONIO — AiAdvertising, Inc. (OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) for today’s marketing leaders, announced today that it has […] The post AiAdvertising Recognized as a Google Premier Partner

Machine Learning 77

Machine Learning Ad Tech Marketing Media 77

Adweek

MARCH 22, 2023

Like many legendary dishes, the origins of penne alla vodka (a staple of Italian-American cuisine) are heavily disputed. Chef Luigi Franzese, who worked at Orsini Restaurant in New York, is reported to have invented the sauce in the 70s. Other food historians believe it was conceived later in the 80s by James Doty, a Columbia.

Food 334

Food Marketing 334

Ad Rants

MARCH 20, 2023

Just a few decades ago, the way businesses operated was very different-- especially when it came to marketing. We used to rely on traditional methods, such as print media and TV ads, or ads on billboards to attract customers. Today, digital marketing has changed the game completely. Businesses now rely on ever-changing SEO practices to gain traction, convert leads, and retain clients.

Marketing 184

Marketing SEO Advertising Media 184

Marketing Dive

MARCH 23, 2023

As the battle over the future of TikTok intensifies, 56% of marketers believe it is highly or somewhat unlikely that the federal government will ban the platform.

Marketing 136

Marketing 136

AdExchanger

MARCH 20, 2023

If programmatic ad tech was a canary in the coal mine for how data privacy would affect the online advertising industry, then some of the canaries have escaped and are The post Programmatic Vets Are Behind A Wave Of New Startups Built For A Privacy-First Web appeared first on AdExchanger.

Ad Tech 125

Ad Tech Advertising 125

Adweek

MARCH 22, 2023

If you're selling your service or product through social media and can't figure out how everything you're posting brings in revenue, that isn't "dark social"--it's just value you haven't measured yet. France-based social media management company Agorapulse has spent more than a decade helping companies organize their social inboxes, publish content, define trends and cull.

Media 316

Media ROI Marketing 316

Martech

MARCH 24, 2023

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. There were whiteboard diagrams, initiatives posted to the wall and discussions about the strategy. Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.” He continued, “If we simply were able to renew 10% of our customer base, we would drive $40 million in incremental revenue this year.” He had do

MarTech 119

MarTech Marketing ROI 119

Seth Godin

MARCH 18, 2023

It keeps getting shorter and shorter. This video couldn’t have been made, at any price, 18 months ago. 18 weeks ago, it would have required a thousand hours of work. Now, here it is. This impossible is going to happen faster and faster and faster.

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Adweek

MARCH 22, 2023

With tech giants now beginning to work the latest advances in generative artificial intelligence into their enterprise offerings, their next step is selling businesses on the potential of the technology. This year's Adobe Summit is offering a preview of what that pitch might look like when it comes to marketers, some of whom have been.

Marketing 314

Marketing 314

AdExchanger

MARCH 19, 2023

Publicis Groupe-owned Epsilon has been in the CRM business for 30 years, but the agency only launched a self-service digital CDP for enterprise clients late last month. The company is The post How Epsilon Is Trying To Disrupt The CDP Space appeared first on AdExchanger.

Agency 117

Agency Retail 117

PubMatic

MARCH 24, 2023

PubMatic has signed an exclusive agreement with fluct, a monetization partner for mobile app publishers, to provide its leading independent wrapper solution, OpenWrap SDK to mobile publishers in Japan. Mobile app publishers in Japan working with fluct will now have exclusive access to OpenWrap SDK, and the premium demand sources, including high-quality global brand demand, via major ad exchanges and DSPs, that the solution delivers.

Viewability 114

Viewability Ad Exchange Advertising Ad Tech 114

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Scheduled posts. Marketers can now schedule the specific date and time for posts to run on their organization’s LinkedIn page. This is a new capability, allowing users to schedule content within the LinkedIn platform, instead of depending on a third-party marketing or publishing tool.

Marketing 113

Marketing MarTech Conversion Media 113

Adweek

MARCH 23, 2023

As one of Mondel?z International's smaller brands, Nutter Butter is given more freedom to experiment with its social media activity than its larger siblings like Oreo and Sour Patch Kids. That has allowed Dentsu Creative to craft an Instagram strategy for the brand so offbeat that some followers have expressed surprise that it isn't a.

Media 312

Media Food 312

AdExchanger

MARCH 21, 2023

This year, Nielsen plans to start filtering big data into its TV currency – including automatic content recognition (ACR). The post Nielsen Asserts Its Place In The TV Currency Crowd appeared first on AdExchanger.

Audience 112

Audience 112

Marketing Dive

MARCH 24, 2023

The supporting campaign invokes the vodka brand’s ‘80s aesthetic while expanding the condiment maker’s ongoing efforts to tap into foodie culture.

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Martech

MARCH 23, 2023

This is part one of a four-part series on AI’s infusion into marketing automation platforms. The rapid adoption of generative AI has increased the excitement volume to 11 for martech professionals. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders.

MarTech 111

MarTech Marketing 111

Adweek

MARCH 23, 2023

What's in a name? For the upcoming HBO Max and Discovery+ combined streamer, it's a lot. Warner Bros. Discovery is set to roll out its new combined service in the spring, with an event on April 12 to announce more information. And though the company hasn't revealed the name of the new streamer yet, Patrizio.

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AdExchanger

MARCH 19, 2023

In a world where people casually toss around the term “surveillance advertising" and Congress is pushing for a national privacy law, has the clock run out on self-regulation? The post Heading Back Into The Trenches Of Notice And Choice appeared first on AdExchanger.

Advertising 112

Advertising 112

Rob Campbell

MARCH 23, 2023

This is an open letter to Little Black Book, Campaign Brief, Adweek, Cannes, Warc … basically every industry publication or award show around the world. Please … Pretty please … … can you stop awarding English speaking agencies – especially those only with offices in English speaking nations, only producing work in English – titles like ‘Best APAC agency’ I get they may have won more awards than any other agency in the region.

Agency 102

Agency Advertising Media Marketing 102

Martech

MARCH 24, 2023

When setting up a new digital asset management (DAM) system, governance is usually toward the bottom of the to-do list and, in some cases, forgotten altogether. You’re already juggling system configurations, legal compliance, user permissioning, taxonomy, metadata, training, etc. Do you need to worry about governance right away, too? Yes, you do.

MarTech 108

MarTech Communications Marketing 108

Adweek

MARCH 21, 2023

A tiny booze-free bottle shop in Los Angeles has landed a first-of-its-kind deal with Coachella for on-site bars during both weekends of the upcoming desert music festival. The New Bar, which opened its doors in July and quickly cemented its place as a community hub, will be the official nonalcoholic retail partner of the nearly.

Retail 299

Retail Marketing 299

AdExchanger

MARCH 21, 2023

This cough and cold season, Ricola ran shoppable influencer marketing campaigns across Instagram, TikTok and Snapchat to better attract and reach younger generations of customers. To effectively measure influencers' performance, The post MikMak Soothes Ricola’s Influencer Measurement Sore Spot appeared first on AdExchanger.

Marketing 106

Marketing Retail Media 106

MNTN

MARCH 24, 2023

Remember when Netflix conducted business via snail mail? The younger generations will never know the thrill of picking what to watch, waiting weeks for the titles to arrive, finding that at least one was unwatchable because it was scratched, sending the DVDs back and then starting the whole process over again. From DVDs in paper sleeves to the current state of streaming wars—things have certainly changed.

Viewability 98

Viewability Advertising Ad Targeting Ad Tech 98

Martech

MARCH 23, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. With so many new AI products coming out, it can be hard to keep track of them. To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function. CRM/Personalization Salesforce’s Einstein GPT for Commerce combines proprietary AI models with generative AI technology and real-time data from the Salesforce Data Cloud, such as customer demographic data

MarTech 104

MarTech Marketing Machine Learning Advertising 104

Adweek

MARCH 20, 2023

In the rapidly growing creator economy space, even the creators themselves struggle to price their wares. U.S. advertisers are anticipated to spend over $6 billion on influencer marketing this year, per Insider Intelligence. But creators still aren't sure how big a piece to claim from this pie, a new report from social media management platform.

Advertising 294

Advertising Media Marketing 294

AdExchanger

MARCH 23, 2023

Programmatic veterans are pivoting to become founders of privacy tech companies. Plus: Nielsen ONE and the currency battle continues leading up for the TV upfronts. The post The Big Story: Meet The Ad Tech Vets Going Into Privacy Tech appeared first on AdExchanger.

Ad Tech 104

Ad Tech 104

MNTN

MARCH 24, 2023

Adult viewers are expected to spend an average of 1 hour and 51 minutes per day using CTV devices in 2023 (21.4% of their total digital time). According to research from eMarketer , this amount of time spent on CTV devices is nearly double what it was four years ago. Part of the reason for this rise is their increasingly ubiquitous presence in American homes—over 85% of US households are expected to own at least one internet-connected TV set this year.

Ad Server 98

Ad Server Advertising Retail Marketing 98

Martech

MARCH 23, 2023

Hologram technology company ARHT is introducing a new touchscreen model, ARHT CAPSULE, to enhance in-store shopping experiences. The screens display life-sized presenters and products, either live or on a video loop. The first CAPSULE screens will be rolling out this summer at high-end luxury stores and at several hundred locations of a large retail chain.

Retail 101

Retail MarTech ROI Marketing 101

Adweek

MARCH 23, 2023

When building a consumer brand, audience reach and community depth are both critical--but too often they are confused as being the same thing. Communicating with your audience describes a one-to-many relationship. It's primarily broadcast by nature. While social media users can comment, the experience for the majority of your audience is consumption of information.

Audience 290

Audience Communications Media 290

AdExchanger

MARCH 21, 2023

Any new regulations can potentially throw a wrench into your operations. Prepare for what’s to come with this breakdown of what these laws are and their effects on marketing strategy. The post New Utah And Connecticut Data Privacy Laws Are Coming. Are You Ready? appeared first on AdExchanger.

Marketing 104

Marketing GDPR 104

Exchange Wire

MARCH 22, 2023

Adform, the global programmatic advertising platform, announces two new hires to its senior leadership team: Annabelle Dudman joining as SVP commercial excellence, and Paul Confrey as VP global agency partnerships. Annabelle Dudman joins Adform from Sony PlayStation, where she spearheaded the [.] The post <strong>Adform Signals Accelerated Global Growth with New Leadership Hires</strong> appeared first on ExchangeWire.com.

Advertising 98

Advertising Agency Ad Tech Marketing 98

Basis

MARCH 20, 2023

Noor Naseer is VP of Media Innovations & Technology at Basis Technologies. Her presentation earlier this month at SXSW 2023 explored a question at the forefront of many advertisers’ minds: Will data privacy kill advertising? Here, Noor offers a framework for what advertising teams can do today to set themselves up for success in a privacy-focused future.

Cookies 98

Cookies Advertising Machine Learning Audience 98

Adweek

MARCH 21, 2023

After Samsung released a campaign last summer featuring a woman running confidently alone at night, Adidas has debuted a similar ad calling out the "ridiculous" measures some take to feel safe while exercising on city streets. The Samsung ad, "Night Owls," drew an angry response, with critics saying it didn't reflect the dangers faced by.

Marketing 290

Marketing 290

AdExchanger

MARCH 21, 2023

Generative AI isn’t just for creating unsettling art, chatting with robots or, uh, attempting to break up marriages. Adobe has plans to weave generative AI tools into its real-time customer The post Adobe Is Training Generative AI For Its Customer Data Platform appeared first on AdExchanger.

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Exchange Wire

MARCH 21, 2023

Evorra, the simplest-to-use next-generation SaaS audience marketplace for brands and agencies, today (March 21st, 2023) announced a global partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, to enable compliant and addressable audience building [.] The post <strong>Evorra Partners with PubMatic to Deliver Compliant, Addressable Audiences Globally</strong> appeared first on ExchangeWire.com.

Audience 98

Audience Agency Marketing 98

Seth Godin

MARCH 24, 2023

There are lots of books on creating cooking, photography, writing and music. But they can’t possibly help you do better until you see and taste and appreciate what you’re trying to create. If you think what you’re serving is good, but others don’t, more recipes aren’t going to help. That’s why so much type is poorly set, so many self-published books look the way they do, so many restaurants are merely good and so much long-tail music is easily skipped and forgettable.

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Adweek

MARCH 23, 2023

There was a time when attempts at customer loyalty in the food and beverage space were largely relegated to wallet-sized cards to be stamped or hole-punched repeatedly in exchange for a forgettable reward. The agreement was pretty straightforward and deeply transactional: "Buy our stuff enough times and one day, we'll toss you a small discount--or.

Food 285

Food 285