Sat.Mar 18, 2023 - Fri.Mar 24, 2023

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AiAdvertising Recognized as a Google Premier Partner

Ad Tech Daily

Enables Integration of the Campaign Performance Platform with Google’s Machine Learning Technologies to Provide Greater Value to Clients Through Combined Technologies and Expertise SAN ANTONIO — AiAdvertising, Inc. (OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) for today’s marketing leaders, announced today that it has […] The post AiAdvertising Recognized as a Google Premier Partner

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Heinz and Absolut Go Back the 80s for Pasta Alla Vodka Sauce Launch

Adweek

Like many legendary dishes, the origins of penne alla vodka (a staple of Italian-American cuisine) are heavily disputed. Chef Luigi Franzese, who worked at Orsini Restaurant in New York, is reported to have invented the sauce in the 70s. Other food historians believe it was conceived later in the 80s by James Doty, a Columbia.

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A Tesla Stock Story: How Founders can build Trust

The Ad Tech Blog

From $17 to $263 without a profitable product In 2010, Tesla stock was worth $17. Even though Tesla did not have a profitable product with the Roadster , the company, current investors, and potential investors believe they could disrupt the market. The confidence was so high that they filed for an IPO. By 2013, Tesla stock had climbed to $265 per share.

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Google Market Pulse for Search Marketers

Ad Rants

Just a few decades ago, the way businesses operated was very different-- especially when it came to marketing. We used to rely on traditional methods, such as print media and TV ads, or ads on billboards to attract customers. Today, digital marketing has changed the game completely. Businesses now rely on ever-changing SEO practices to gain traction, convert leads, and retain clients.

Marketing 176
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The gap between impossible and normal

Seth Godin

It keeps getting shorter and shorter. This video couldn’t have been made, at any price, 18 months ago. 18 weeks ago, it would have required a thousand hours of work. Now, here it is. This impossible is going to happen faster and faster and faster.

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How WBD Is Choosing the Name for Combined HBO Max and Discovery+ Streamer

Adweek

What's in a name? For the upcoming HBO Max and Discovery+ combined streamer, it's a lot. Warner Bros. Discovery is set to roll out its new combined service in the spring, with an event on April 12 to announce more information. And though the company hasn't revealed the name of the new streamer yet, Patrizio.

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75% of marketers expect to spend more on TikTok even as ban looms

Marketing Dive

As the battle over the future of TikTok intensifies, 56% of marketers believe it is highly or somewhat unlikely that the federal government will ban the platform.

Marketing 126
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Why B2B brands must focus on orchestrating meaningful customer engagement

Martech

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. There were whiteboard diagrams, initiatives posted to the wall and discussions about the strategy. Not far into the meeting, a director said, “If we focused solely on marketing to our customers, we would overachieve on our objectives.” He continued, “If we simply were able to renew 10% of our customer base, we would drive $40 million in incremental revenue this year.” He had do

ROI 116
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How Marketers Can and Should Measure Social Media ROI

Adweek

If you're selling your service or product through social media and can't figure out how everything you're posting brings in revenue, that isn't "dark social"--it's just value you haven't measured yet. France-based social media management company Agorapulse has spent more than a decade helping companies organize their social inboxes, publish content, define trends and cull.

ROI 303
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Nielsen Asserts Its Place In The TV Currency Crowd

AdExchanger

This year, Nielsen plans to start filtering big data into its TV currency – including automatic content recognition (ACR). The post Nielsen Asserts Its Place In The TV Currency Crowd appeared first on AdExchanger.

Audience 109
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Coke asks consumers to generate art with new AI platform

Marketing Dive

The first fruit of the marketer's collaboration with Bain & Company and OpenAI combines the buzzy GPT-4 and DALL-E solutions.

Marketing 134
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PubMatic Partners with Fluct to Bring OpenWrap SDK to Mobile Publishers in Japan

PubMatic

PubMatic has signed an exclusive agreement with fluct, a monetization partner for mobile app publishers, to provide its leading independent wrapper solution, OpenWrap SDK to mobile publishers in Japan. Mobile app publishers in Japan working with fluct will now have exclusive access to OpenWrap SDK, and the premium demand sources, including high-quality global brand demand, via major ad exchanges and DSPs, that the solution delivers.

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How Enterprise Companies Are Pitching Generative AI to Marketers

Adweek

With tech giants now beginning to work the latest advances in generative artificial intelligence into their enterprise offerings, their next step is selling businesses on the potential of the technology. This year's Adobe Summit is offering a preview of what that pitch might look like when it comes to marketers, some of whom have been.

Marketing 303
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Heading Back Into The Trenches Of Notice And Choice

AdExchanger

In a world where people casually toss around the term “surveillance advertising" and Congress is pushing for a national privacy law, has the clock run out on self-regulation? The post Heading Back Into The Trenches Of Notice And Choice appeared first on AdExchanger.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Delivering good taste

Seth Godin

There are lots of books on creating cooking, photography, writing and music. But they can’t possibly help you do better until you see and taste and appreciate what you’re trying to create. If you think what you’re serving is good, but others don’t, more recipes aren’t going to help. That’s why so much type is poorly set, so many self-published books look the way they do, so many restaurants are merely good and so much long-tail music is easily skipped and forgettable.

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Looking at AI’s rapid infusion into marketing automation platforms

Martech

This is part one of a four-part series on AI’s infusion into marketing automation platforms. The rapid adoption of generative AI has increased the excitement volume to 11 for martech professionals. AI-enabled enhancements to the core uses of marketing automation platforms — data management, campaign/lead management and workflows/integrations — are being introduced by Salesforce , HubSpot and other market leaders.

Marketing 106
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How Nutter Butter Won Over Gen Z With an Absurdist Instagram Strategy

Adweek

As one of Mondel?z International's smaller brands, Nutter Butter is given more freedom to experiment with its social media activity than its larger siblings like Oreo and Sour Patch Kids. That has allowed Dentsu Creative to craft an Instagram strategy for the brand so offbeat that some followers have expressed surprise that it isn't a.

Media 297
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Creative Colonisation …

Rob Campbell

This is an open letter to Little Black Book, Campaign Brief, Adweek, Cannes, Warc … basically every industry publication or award show around the world. Please … Pretty please … … can you stop awarding English speaking agencies – especially those only with offices in English speaking nations, only producing work in English – titles like ‘Best APAC agency’ I get they may have won more awards than any other agency in the region.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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MikMak Soothes Ricola’s Influencer Measurement Sore Spot

AdExchanger

This cough and cold season, Ricola ran shoppable influencer marketing campaigns across Instagram, TikTok and Snapchat to better attract and reach younger generations of customers. To effectively measure influencers' performance, The post MikMak Soothes Ricola’s Influencer Measurement Sore Spot appeared first on AdExchanger.

Marketing 104
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LinkedIn releases new Pages features for B2B marketers

Martech

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Scheduled posts. Marketers can now schedule the specific date and time for posts to run on their organization’s LinkedIn page. This is a new capability, allowing users to schedule content within the LinkedIn platform, instead of depending on a third-party marketing or publishing tool.

Marketing 106
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Pricing for the Creator Economy Is All Over the Map

Adweek

In the rapidly growing creator economy space, even the creators themselves struggle to price their wares. U.S. advertisers are anticipated to spend over $6 billion on influencer marketing this year, per Insider Intelligence. But creators still aren't sure how big a piece to claim from this pie, a new report from social media management platform.

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The AIDA model

Smart Insights

AIDA model explained: Examples and tips for using this strategic marcomms planning model the real world The AIDA model, tracing the customer journey through Awareness, Interest, Desire and Action, is perhaps the best-known marketing model amongst all the classic marketing … The post The AIDA model appeared first on Smart Insights.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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The Big Story: Meet The Ad Tech Vets Going Into Privacy Tech

AdExchanger

Programmatic veterans are pivoting to become founders of privacy tech companies. Plus: Nielsen ONE and the currency battle continues leading up for the TV upfronts. The post The Big Story: Meet The Ad Tech Vets Going Into Privacy Tech appeared first on AdExchanger.

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The Amazing Streaming Balancing Act

MNTN

Remember when Netflix conducted business via snail mail? The younger generations will never know the thrill of picking what to watch, waiting weeks for the titles to arrive, finding that at least one was unwatchable because it was scratched, sending the DVDs back and then starting the whole process over again. From DVDs in paper sleeves to the current state of streaming wars—things have certainly changed.

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Your Audience and Your Community Are Not the Same Thing. Here’s Why You Need Both

Adweek

When building a consumer brand, audience reach and community depth are both critical--but too often they are confused as being the same thing. Communicating with your audience describes a one-to-many relationship. It's primarily broadcast by nature. While social media users can comment, the experience for the majority of your audience is consumption of information.

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Evorra Partners with PubMatic to Deliver Compliant, Addressable Audiences Globally

Exchange Wire

Evorra, the simplest-to-use next-generation SaaS audience marketplace for brands and agencies, today (March 21st, 2023) announced a global partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, to enable compliant and addressable audience building [.] The post <strong>Evorra Partners with PubMatic to Deliver Compliant, Addressable Audiences Globally</strong> appeared first on ExchangeWire.com.

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Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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New Utah And Connecticut Data Privacy Laws Are Coming. Are You Ready?

AdExchanger

Any new regulations can potentially throw a wrench into your operations. Prepare for what’s to come with this breakdown of what these laws are and their effects on marketing strategy. The post New Utah And Connecticut Data Privacy Laws Are Coming. Are You Ready? appeared first on AdExchanger.

Marketing 111
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US Adults Will Spend Almost 2 Hours a Day With CTV Devices in 2023

MNTN

Adult viewers are expected to spend an average of 1 hour and 51 minutes per day using CTV devices in 2023 (21.4% of their total digital time). According to research from eMarketer , this amount of time spent on CTV devices is nearly double what it was four years ago. Part of the reason for this rise is their increasingly ubiquitous presence in American homes—over 85% of US households are expected to own at least one internet-connected TV set this year.

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3 Inspire Brands CMOs Share Their Secret Sauce for Building Customer Loyalty and Engagement

Adweek

There was a time when attempts at customer loyalty in the food and beverage space were largely relegated to wallet-sized cards to be stamped or hole-punched repeatedly in exchange for a forgettable reward. The agreement was pretty straightforward and deeply transactional: "Buy our stuff enough times and one day, we'll toss you a small discount--or.

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Adform Signals Accelerated Global Growth with New Leadership Hires

Exchange Wire

Adform, the global programmatic advertising platform, announces two new hires to its senior leadership team: Annabelle Dudman joining as SVP commercial excellence, and Paul Confrey as VP global agency partnerships. Annabelle Dudman joins Adform from Sony PlayStation, where she spearheaded the [.] The post <strong>Adform Signals Accelerated Global Growth with New Leadership Hires</strong> appeared first on ExchangeWire.com.

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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.