InMobi

NOVEMBER 13, 2019

Mobile is the most prominent device in our lives, and the weekend after Thanksgiving is the biggest shopping time period of the year. How do these two true but unrelated statements connect? using InMobi Pulse. using InMobi Pulse. Among app shoppers, 40% said they would use mobile apps to buy clothing, shoes and/or bag.

Electronics 52

Electronics Marketing 52

InMobi

NOVEMBER 11, 2019

Think about the classic marketing funnel. In the mobile in-app advertising space, we tend to focus a lot at the very top and very bottom of the funnel. And if you want app installs and downloads, there are also a lot of options. MFP combines the benefits of in-app advertising (device IDs, targeting, etc.)

Rich Media 52

Rich Media Conversion Banner Brand Awareness 52

InMobi

NOVEMBER 14, 2019

What are the biggest mobile app monetization trends of 2019 and 2020? Based just on media coverage alone, in-app header bidding is definitely on the top of the list. But is in-app header bidding actually part of the average app monetization strategy today? What app monetization models are commonly used?

Header Bidding 52

Header Bidding Ad Exchange Banner Audience 52

Single Grain

NOVEMBER 15, 2019

This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? NEW & IMPROVED!

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Single Grain

NOVEMBER 13, 2019

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. For instance, if you’re a content marketing agency that wants to target CMOs and decision-makers of startups who read Marketing Week – you can. As per eMarketer, by 2021, 88% of all U.S.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97