Adweek

APRIL 25, 2023

The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade bodies--has the goal of creating a certification process to establish the suitability of cross-platform measurement.

Agency 204

Agency Media 204

Seth Godin

APRIL 28, 2023

Or… A placebo is a prompt for our subconscious to do the hard work of healing our body, increasing our satisfaction or maximizing our performance. When someone says, “that’s just a placebo” they’re undervaluing the magic of culture and the power of our minds to actually influence how our bodies perform.

84

84

Martech

APRIL 24, 2023

As the call went on, I began to read the body language of our new customer, which was not positive. Two weeks later, we had our kick-off meeting with the key stakeholders and her team (yes, there were new faces that were not a part of the buying process). My services team was present, and after some introductions, they took over.

Shipping 93

Shipping MarTech Conversion Marketing 93

VideoWeek

APRIL 27, 2023

The policy has been criticised by advertising trade bodies who argue it has no real impact on childhood obesity, while health organisations claim that children are still seeing HFSS ads – hence an incoming expansion of the ban to cover all pre-watershed TV.

Food 59

Food Advertising Audience Media 59

Digiday

APRIL 24, 2023

PreBid, an industry body that helps implement tech standards for media owners, is currently preparing guidelines for its membership to better understand how they can reduce their carbon emissions while maintaining revenue.

Ad Tech 44

Ad Tech Banner Media Impressions 44

VideoWeek

APRIL 28, 2023

Barb Lets Advertisers Plan by Genre on BVOD Campaigns UK measurement body Barb has upgraded its Advanced Campaign Hub (ACH), helping advertisers plan genre-based campaigns and sponsorships across BVOD services. “We are convinced that this new channel for discovery and sales is going to become one of the standards for brands.”

Agency 52

Agency Non-Profit Ad Exchange Media 52