InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. And, throughout the Asia-Pacific region, in-app advertising spending during the second quarter of 2019 was up 33% from the same period in 2018. Why did mobile advertising spending grow in 2019? In the U.S., In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. In 2019, marketers lost an estimated $13 billion to app install fraud.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

InMobi

DECEMBER 19, 2019

In the programmatic-first world of mobile advertising, data is central to everything. Data is extremely top of mind for just about everyone in the mobile marketing and advertising industries. How is data collected for mobile app ad campaigns, and what specifically is being gathered?

Advertising 52

Advertising Machine Learning GDPR Audience 52

InMobi

DECEMBER 30, 2019

As mobile devices become increasingly pervasive and indispensable, today’s consumer is by default a mobile consumer. The mobile phone is way more than a phone now, as the device is how we shop, communicate with others, travel, make payments, take consumer surveys and conduct many more activities.

Communications 52

Communications Entertainment Marketing Advertising 52

InMobi

DECEMBER 26, 2019

Is 2020 the year that digital out of home (DOOH), over-the-top (OTT) and connected TV (CTV) advertising finally goes big ? Expect both connected TV advertising and OTT advertising to grow by leaps and bounds in 2020. Brzin, VP of Product Marketing at Celtra. All signs point to a resounding yes.

Advertising 52

Advertising Viewability Marketing Media 52

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. As for Microsoft, they've been testing AI-powered recommendations in their Advertising Editor. Book My Free Marketing Consultation. 10 PPC Trends You Can't Ignore in 2020.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

Single Grain

DECEMBER 20, 2019

If you want to get more leads and sales, you’re going to have to do some pay-per-click (PPC) advertising. In fact: Google has 90.46% of the search engine market share worldwide. Google has a market value of $739 billion. Book My Free Marketing Consultation. 6 Google Ads Trends You Can’t Ignore in 2020.

Machine Learning 105

Machine Learning Conversion Rate SEO Audience 105