Chief Martech

MAY 3, 2022

It’s #MartechDay! I’m delighted to finally share with you the 2022 marketing technology landscape , a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). Here are the key things you want to know: The number of solutions is now 9,932 — up 24% from 2020 Here is a slide version of the image you can use in decks and content Here is a high-res PDF you can use for printing and zooming in Here is an accompanying State of Martech

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Smart Insights

MAY 31, 2022

Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research … The post Global social media statistics research summary 2022 appeared first on Smart Insights.

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Martech

MAY 18, 2022

It was a balmy evening in the summer of 2006. A friend of mine had taken me to the house and home studio of Draxtor Despres, an award-winning documentarian, who I was interested in interviewing for a piece I was writing. Immediately I was smitten with this bespectacled, headphone-wearing character who spent much time puttering around his home studio cooking up creative projects.

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TechCrunch Ads

MAY 24, 2022

DuckDuckGo, the self-styled “internet privacy company” — which, for years, has built a brand around a claim of non-tracking web search and, more recently, launched its own ‘private’ browser with built-in tracker blocking — has found itself in hot water after a researcher found hidden limits on its tracking protection that create a carve-out for certain advertising data requests by its search syndication partner, Microsoft.

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Venture Beat

MAY 1, 2022

There could be huge losses for brands that neglect reevaluating their customer marketing approach in order to establish personalized CX. Read More.

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MNTN

MAY 26, 2022

It’s that special time of year when the stages are set and the red carpet is rolled out–not for an awards show but the annual TV upfronts. For the first time since the pandemic, media companies and advertisers were back face-to-face in what was once the buying event of the season. As the TV landscape has changed, however, so too have the upfronts. What was once a pivotal event to inform advertisers of the fall TV slate, this year’s upfronts saw a shift in focus to a reach story as the core playe

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AdExchanger

MAY 27, 2022

Laura Martin, a media and tech analyst at investment bank Needham & Company, opened her presentation at AdExchanger’s Programmatic I/O in Las Vegas this week by singing her own walk-on music. “I came in like a wreccckkkkkiiiiinnnnggggg baaalllllllllll.” The Miley Cyrus single was an apt choice, since Martin came in hot with some bold, contrarian.

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Martech

MAY 25, 2022

There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Here are four tactics to help your team adapt. Improve visibility and centralize. Virtual meetings, chat apps, automated calendars and workflow management software all became necessary to bring together teams from remote workspaces.

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TechCrunch Ads

MAY 23, 2022

Instagram is rolling out a “visual refresh” for its branding this week, the company announced in a blog post on Monday. The company is introducing a slightly tweaked brighter new logo, typeface and full-screen marketing layouts. Instagram says the refresh is designed to embrace continued evolution and to help it “create more immersive and inclusive experiences.” The new typeface is called “Instagram Sans” and was inspired by Instagram’s logo.

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Ad Espresso

MAY 10, 2022

On most social media platforms, posts with visuals perform better. That’s why 66% of businesses use images and videos as part of their marketing strategy. But it is not enough to add just any image or video. To be effective, your social media visuals need to be high-quality and sized correctly. It can be tricky Read More.

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Chief Martech

MAY 4, 2022

Yesterday — #MartechDay, yay! — we released the global 2022 marketing technology landscape , after taking a year off in 2021. It grew a remarkable 24% to 9,932 solutions. To make it readable, we actually made it fully interactive at martechmap.com , where you can search, filter, zoom, and more. It’s pretty wild. But despite its mind-boggling scale, the martech landscape has always been a sidebar to the real story of how technology is changing marketing.

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VideoWeek

MAY 24, 2022

PubMatic today launched Connect, a new addressability tool which will essentially unite the company’s existing identity and targeting tools into one omnichannel platform. PubMatic says Connect will enable media buyers to take a “portfolio approach” to audience addressability, combining a range of different signals to help identify whoever they’re looking to reach.

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Smart Insights

MAY 5, 2022

Without setting clear marketing goals, you’re basically directionless – and working to achieve vanity metrics that don’t necessarily help you achieve your overall business objectives Marketing goals underpin all marketing strategies. After all, how do you know what you're working … The post How to plan, measure and achieve your marketing goals appeared first on Smart Insights.

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Martech

MAY 24, 2022

If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. Two innovations marketers should stay abreast of are augmented and virtual reality devices.

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TechCrunch Ads

MAY 25, 2022

Twitter has agreed to pay $150 million as part of a settlement with regulators over allegations that the social media company misrepresented the “security and privacy” of user data over several years. The FTC and Department of Justice said that between May 2013 and September 2019, Twitter asked users for personal information to secure their accounts, but then used that information to target users with ads.

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AdExchanger

MAY 26, 2022

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…. The post Comic: Media Planning “Research” appeared first on AdExchanger.

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Chief Martech

MAY 31, 2022

Catching up on my backlog of data and topics from before #MartechDay earlier this month — which featured the 2022 marketing technology landscape and the 2022 Stackies — the top of my list is the latest State of Agile Marketing report from AgileSherpas. As always, this is a terrific, comprehensive report on how and why agile methodologies are being used in marketing.

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Marketing Dive

MAY 26, 2022

A Live Subscription feature promises predictable monthly income, which could appeal to a creator base that’s felt the double-edged sword of overnight virality.

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Smart Insights

MAY 24, 2022

7 strategies, tactics and tips to stand out. Plan your first 100 days on the job, as a new starter, to make an impact in your marketing career Starting a new job can be tough. In the first 100 days … The post How to make an impact in your first 100 days in a new job appeared first on Smart Insights.

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Martech

MAY 17, 2022

Marketers who have the metaverse on their roadmap are veering toward virtual reality (VR), while still trying to crack the NFT conundrum, according to a study just out from social media management software company Sprout Social. In a survey of 500 marketers, the report found that, overall, 24% plan to drop some kind of campaign in the metaverse in the next year.

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TechCrunch Ads

MAY 26, 2022

TikTok is extending its Marketing Partner Program to add new content marketing partners, the company told TechCrunch. The expansion will allow marketers to manage their TikTok accounts without leaving their third-party content marketing platforms. The short-form video app is partnering with Sprout Social, Hootsuite, Sprinklr, Emplifi, Dash Hudson, Khoros, Brandwatch and Later for the initial launch.

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Ad Monsters

MAY 23, 2022

They’re calling it “the great resignation.” Employees are leaving their jobs at record rates, and companies are having a hard time retaining their talent. Publishers heavily rely on their ad ops teams, and as we all know, personnel turnover can be rather disruptive, especially when it happens in ad ops. Publisher ad ops teams handle and manage various critical tasks within their organizations, such as trafficking, programmatic management, inventory management, technical campaig

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Bhatnaturally

MAY 14, 2022

Advertising, by definition, is meant to grab people’s attention. If a campaign goes un-noticed, it’s just waste of money. In that context, what has come to be known as ‘shockvertising‘ – the attempt to deliberately shock or even offend people into noticing (and discussing) an ad has come into vogue. It is certainly not a [.].

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Martech Series

MAY 31, 2022

Nullafi’s agentless approach is a fast, easy way to protect sensitive data, automate policy enforcement, and eliminate risks such as data leakage, inadvertent access, and improper downloading. Nullafi, a fast-growing provider of data security software, announced the general availability of Nullafi Shield, an agentless, Zero Trust data security solution that sits between applications and endpoints, tying in with existing network technology in order to redact data across applications.

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Ad Espresso

MAY 27, 2022

Instagram Stories are an excellent way to engage with your followers, improve brand sentiment, and even drive traffic to your business website (formerly via swipe-up links and now through link stickers). But with all the creative possibilities, posting Instagram Stories on a regular basis can be strenuous and time-consuming — especially if it’s a major Read More.

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Martech

MAY 25, 2022

Here’s everything marketers and advertisers need to know from yesterday’s Google Marketing Live 2022. Performance Max upgrades. Google is helping more advertisers try their most automated campaign type, Performance Max. These enhancements include: In-store goals Burst campaigns for seasonal foot traffic ‘Experiment tools’ to help test potential lift More insights Support for Search 360 and the Google Ads app Optimization score recommendations Read more: 6 updates coming to Google Performan

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TechCrunch Ads

MAY 26, 2022

The U.K.’s competition watchdog has just announced another investigation into Google over potential antitrust abuses around adtech. This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March.

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AdExchanger

MAY 31, 2022

In-store audio is due for a vibe shift. Programmatic out-of-home ad company Vibenomics plans to expand its network of retail partners thanks to an infusion of investor cash. The company announced a $12.3 million Series B round on Tuesday, led by Panoramic Ventures, bringing its total funding to just over $30 million. Vibenomics expects to. Continue reading » The post Vibenomics Nets $12.3 Million In Funding To Expand In-Store Programmatic Audio Network appeared first on AdExchanger.

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TheViewPoint

MAY 31, 2022

In 2022, for the first time since the pandemic, the Cannes Marketing Festival returns to France’s coastline for a celebration. The post Ad Tech Companies Are Back in Cannes, Are You? first appeared on CTV&OTT ad monetization platform for publishers | TheViewPoint.

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Exchange Wire

MAY 31, 2022

TV offers more content to viewers than ever before. Alongside ‘linear’ TV, channels broadcasting content against a daily schedule, the last decade has seen the rise of connected TV (CTV). With CTV, streaming platforms such as Netflix, Hulu, and Disney+ [.]. The post CTV: &#822dominating the data-driven narrative.” appeared first on ExchangeWire.com.

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Ad Espresso

MAY 24, 2022

When Instagram launched in October 2010, it only allowed users to post content from their mobile phones using the Instagram app. However, many Instagram users have been looking for ways to post on Instagram from their desktop (PC or Mac) computers. If you’re one of these users, you’re in luck. In this article, we’re breaking Read More.

Marketing 101

Marketing 101

Martech

MAY 24, 2022

Marketing budgets are swelling in 2022, up from the previous year, when high hopes were dashed by a pandemic that wouldn’t quit. In 2021, marketing budgets claimed 6.4% of the average company’s total revenue. This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. This brings the spend level, relative to revenue, up to pre-pandemic budgeting, where it held between 10.5% and 11.2% in 2018, 2019 and 2020.

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TechCrunch Ads

MAY 25, 2022

Google is starting to gradually roll out ads in YouTube Shorts around the world, the company announced at its Marketing Live event this week. The official launch comes as the company has been experimenting with ads in YouTube Shorts since last year. Starting this week, video action campaigns and app campaigns will automatically scale to YouTube Shorts.

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All About Advertising Law

MAY 31, 2022

Last week, the United States Department of Justice, acting on behalf of the Federal Trade Commission, took action against Twitter, Inc. for allegedly using private account security data to sell targeted advertisements without informing the platform’s users. To settle the matter, Twitter agreed to a stipulated order requiring the social media giant to pay $150 million in civil penalties, which the court entered a day after the complaint was filed.

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Smarty Ads

MAY 27, 2022

In September 2020, news about IDFA restriction in IOS 14 shattered the ad tech world. Apple announced a new App Tracking Transparency framework according to which every time users launch a new app from the app store, they provide their permission before data is shared with third-party.

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Digital Turbine

MAY 25, 2022

Summer is in the air, and with it comes hot dogs and MLB, outside barbecues, and of course, the NBA finals this June. Consumers in the U.S. are looking forward to the latest sports events and will be watching games, keeping up with stats on mobile, and sharing their excitement with peers in-person and virtually. March Madness brought a lot of brand buzz for those that advertised, like Wendy’s , who made a splash promoting deals involving their app.

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MNTN

MAY 24, 2022

A solid Father’s Day campaign is equal parts knowing your audience (and setting the right targeting and campaign parameters that will best reach them)—and one part locking down the right messaging and creative. This means being intentional about your messaging, and consistently representing your brand’s promise and mission, no matter the advertising format (but especially on television).

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