May, 2022

Marketing Technology Landscape 2022: search 9,932 solutions on martechmap.com

Chief Martech

It’s #MartechDay! I’m delighted to finally share with you the 2022 marketing technology landscape , a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors).

Switching your search engine

Seth Godin

Make the choice to upgrade from Google. There are many good reasons to do so, and few downsides. Do it for your efficiency, for the health of the web and for the planet too.

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Trending Sources

Your marketing approach may be why your customers are blocking you

Venture Beat

There could be huge losses for brands that neglect reevaluating their customer marketing approach in order to establish personalized CX. Read More. Business Commerce DataDecisionMakers Marketing Social category-/Business & Industrial/Business Services CX ecommerce marketing Social Media

Cryptocurrency ad spend plummets as market crashes

Marketing Dive

Marketing spend for the top four crypto sites fell dramatically in March after peaking during the Super Bowl

The Programmatic Prognosticator Who Sees The Tide Turning From Walled Gardens To The Open Web

AdExchanger

Laura Martin, a media and tech analyst at investment bank Needham & Company, opened her presentation at AdExchanger’s Programmatic I/O in Las Vegas this week by singing her own walk-on music. “I I came in like a wreccckkkkkiiiiinnnnggggg baaalllllllllll.”

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The TV Upfronts in a New Streaming World

MNTN

It’s that special time of year when the stages are set and the red carpet is rolled out–not for an awards show but the annual TV upfronts. For the first time since the pandemic, media companies and advertisers were back face-to-face in what was once the buying event of the season.

PubMatic Brings Audience Targeting to the Sell-Side with ‘Connect’ Platform

VideoWeek

PubMatic today launched Connect, a new addressability tool which will essentially unite the company’s existing identity and targeting tools into one omnichannel platform.

More Trending

Navigating the Great Resignation: Find Stability With an Ad Ops Partner

Ad Monsters

They’re calling it “the great resignation.” ” Employees are leaving their jobs at record rates, and companies are having a hard time retaining their talent.

Gucci opens persistent digital space on Roblox

Marketing Dive

With Gucci Town, the luxury brand is demonstrating its commitment to the metaverse with a hub that will evolve over time

Comic: Media Planning “Research”

AdExchanger

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…. The post Comic: Media Planning “Research” appeared first on AdExchanger. Comic Strip media planner media planning TikTok

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Saving Mobile Targeting: What We Do to Address IDFA-Concerns of App Publishers and Advertisers

Smarty Ads

In September 2020, news about IDFA restriction in IOS 14 shattered the ad tech world. Apple announced a new App Tracking Transparency framework according to which every time users launch a new app from the app store, they provide their permission before data is shared with third-party. COMPANY NEWS

Intro to Incrementality Series: Part II

Digital Remedy

In our first Intro to Incrementality piece , we explained what incrementality analysis is and how marketers can use it to make more informed decisions about what success means for their media campaigns.

Personal responsibility

Seth Godin

It’s complicated. Because we made it complicated. Our culture is built on the principle that people are responsible for what they do. And then we spend time and effort diffusing the responsibility. If you work for a company and are just doing your job, are you responsible?

What Messaging Works Best on Day This Father’s Day?

MNTN

A solid Father’s Day campaign is equal parts knowing your audience (and setting the right targeting and campaign parameters that will best reach them)—and one part locking down the right messaging and creative.

TikTok takes page from Twitch as battle for creators intensifies

Marketing Dive

A Live Subscription feature promises predictable monthly income, which could appeal to a creator base that’s felt the double-edged sword of overnight virality

Seller Defined Audiences And Data Clean Rooms Will Solve The Identity Problem

AdExchanger

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Vlad Stesin, chief strategy officer and co-founder of Optable.

Privacy on iPhone, great tourism campaigns from @iceland, #EleganceAirFrance and more: creative ads of the week

Bhatnaturally

A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy.

Shifting Timelines and Short Testing Windows are a Concern for Google’s Privacy Sandbox

VideoWeek

When Google first announced its plans to phase out support for third-party cookies in Chrome at the beginning of 2020, it set a two year timeline to complete this transition. This would give enough time, Google hoped, to create and test privacy-safe alternatives within its Privacy Sandbox.

Craft and imperfection

Seth Godin

As soon as we mechanize, measure and perfect something, it becomes far less interesting. There’s not a lot of discussion about which factory made your can of Coke, because they’re all the same.

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Broadcasters and CTV, Memorial Day Shoppers, & More | Weekly Marketing News

MNTN

Within the world of marketing, industry news sometimes seems like it moves at the speed of light. To make it easier to stay on top of all the headlines, we created this weekly marketing news roundup. First up in digital marketing news, Memorial Day weekend is upon us.

Chevrolet's WhatsApp game drives awareness of texting and driving dangers

Marketing Dive

Players can dodge obstacles by responding to chat commands, but will inevitably lose as the automaker tries to send a clear message

Vibenomics Nets $12.3 Million In Funding To Expand In-Store Programmatic Audio Network

AdExchanger

In-store audio is due for a vibe shift. Programmatic out-of-home ad company Vibenomics plans to expand its network of retail partners thanks to an infusion of investor cash. The company announced a $12.3

Improvado offers tool for deeper marketing insights, nabs series A

Venture Beat

Improvado just announced a $22 million series A round to fuel growth of its data analytics tool aimed at improving marketing insights. The no-code tool offers a mechanism to gather data across a range of sources and turn it into dashboards that deliver concise reports. Read More.

Three Ways to Streamline Your Digital Advertising Workflow

Frequence

Digital advertising has dramatically changed the way media companies market their products and services to clients, with more businesses relying on marketing technology to run their campaigns.

The delay

Seth Godin

Sometimes we’re not that good with time. If people got a hacking cough and a chronic disease an hour after smoking their first cigarette, it’s unlikely many people would smoke. If earthquakes happened a day after fracking for gas was tried, they would probably have stopped.

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The Age of Privacy, Smart TV Viewing Time Growth, & More | Weekly Marketing News

MNTN

Looking to stay on top of the marketing news from this week? We created this roundup so you can see it all in one place. First up in digital marketing news, the rise in emphasis on data privacy is changing the way marketers craft their digital marketing efforts.

Why the media network craze is just getting started

Marketing Dive

Marriott’s push to sell more digital advertising marked a first for the hospitality industry, but marketers shouldn’t be surprised if verticals from airlines to financial services follow suit

How TikTok Capitalizes On The Twin Trends Of Creators And Online Commerce

AdExchanger

TikTok's content relies heavily on influencers and creators.

5 ways AI can help solve the privacy dilemma

Venture Beat

AI can power solutions that protect privacy while giving people the digital experiences they want and allowing businesses to profit. Read More.

App Usage Before and During Game Time for NBA Viewers

Digital Turbine

Summer is in the air, and with it comes hot dogs and MLB, outside barbecues, and of course, the NBA finals this June. Consumers in the U.S.

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Classical music and documentaries

Seth Godin

Check the ratings, whichever magazine or website you choose: Classical music and documentary films almost always get more stars and higher ratings than pop music and feature films. The reason is simple: The folks who like stuff like that like stuff like that.

How marketers can reduce overspend in digital advertising

Marketing Tech News

In the marketing and advertising space, 2020 was a transformational year. The huge growth in online retail and ecommerce brought about by the pandemic led marketing professionals to alter their strategies and dedicate more of their budget to digital channels.

CTV Ad Revenues Will Increase by 33.1% in 2022

MNTN

More and more consumers are watching their favorite TV content through Connected TV. According to a new report from eMarketer , the number of ad-supported video-on-demand (AVOD) watchers is expected to jump by 8.6% YoY, surpassing 140 million in 2022.

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Amazon Is On Its First Madison Ave Charm Offensive; Giving Agencies Their Due

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Why you need both consumer data and data management platforms

Venture Beat

Consumer data platforms (CDPs) and data management platforms (DMPs) can work together to provide a richer view of your customers. Read More.

Mobile Monday: Advertising Opportunities, Apple vs. Google on Privacy, and Digital Ad Spending on Mobile

Digital Turbine

Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles.

Expressing something

Seth Godin

In an episode of a podcast I really respect, three of the experts quoted used words that I was familiar with: Debunk , gaslighting and cult. These are powerful words, words with specific and evocative meanings. In all three cases, the people speaking used them ‘wrong.’

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