Chief Martech

MAY 3, 2022

It’s #MartechDay! I’m delighted to finally share with you the 2022 marketing technology landscape , a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). Here are the key things you want to know: The number of solutions is now 9,932 — up 24% from 2020 Here is a slide version of the image you can use in decks and content Here is a high-res PDF you can use for printing and zooming in Here is an accompanying State of Martech

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Smart Insights

MAY 19, 2022

What are the essential parts of a multichannel marketing plan template? Multichannel marketing, or omnichannel marketing, is the process of utilizing online and offline marketing communications channels to target and engage with your customers. As outlined in our popular Learning … The post How to structure an effective multichannel marketing plan appeared first on Smart Insights.

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Martech

MAY 18, 2022

It was a balmy evening in the summer of 2006. A friend of mine had taken me to the house and home studio of Draxtor Despres, an award-winning documentarian, who I was interested in interviewing for a piece I was writing. Immediately I was smitten with this bespectacled, headphone-wearing character who spent much time puttering around his home studio cooking up creative projects.

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TechCrunch Ads

MAY 24, 2022

DuckDuckGo, the self-styled “internet privacy company” — which, for years, has built a brand around a claim of non-tracking web search and, more recently, launched its own ‘private’ browser with built-in tracker blocking — has found itself in hot water after a researcher found hidden limits on its tracking protection that create a carve-out for certain advertising data requests by its search syndication partner, Microsoft.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdExchanger

MAY 26, 2022

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…. The post Comic: Media Planning “Research” appeared first on AdExchanger.

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Venture Beat

MAY 1, 2022

There could be huge losses for brands that neglect reevaluating their customer marketing approach in order to establish personalized CX. Read More.

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Smart Insights

MAY 5, 2022

Without setting clear marketing goals, you’re basically directionless – and working to achieve vanity metrics that don’t necessarily help you achieve your overall business objectives Marketing goals underpin all marketing strategies. After all, how do you know what you're working … The post How to plan, measure and achieve your marketing goals appeared first on Smart Insights.

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Martech

MAY 24, 2022

If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. Two innovations marketers should stay abreast of are augmented and virtual reality devices.

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TechCrunch Ads

MAY 23, 2022

Instagram is rolling out a “visual refresh” for its branding this week, the company announced in a blog post on Monday. The company is introducing a slightly tweaked brighter new logo, typeface and full-screen marketing layouts. Instagram says the refresh is designed to embrace continued evolution and to help it “create more immersive and inclusive experiences.” The new typeface is called “Instagram Sans” and was inspired by Instagram’s logo.

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Ad Monsters

MAY 23, 2022

They’re calling it “the great resignation.” Employees are leaving their jobs at record rates, and companies are having a hard time retaining their talent. Publishers heavily rely on their ad ops teams, and as we all know, personnel turnover can be rather disruptive, especially when it happens in ad ops. Publisher ad ops teams handle and manage various critical tasks within their organizations, such as trafficking, programmatic management, inventory management, technical campaig

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Advertisement

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Advertising

VideoWeek

MAY 24, 2022

PubMatic today launched Connect, a new addressability tool which will essentially unite the company’s existing identity and targeting tools into one omnichannel platform. PubMatic says Connect will enable media buyers to take a “portfolio approach” to audience addressability, combining a range of different signals to help identify whoever they’re looking to reach.

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AdExchanger

MAY 31, 2022

In-store audio is due for a vibe shift. Programmatic out-of-home ad company Vibenomics plans to expand its network of retail partners thanks to an infusion of investor cash. The company announced a $12.3 million Series B round on Tuesday, led by Panoramic Ventures, bringing its total funding to just over $30 million. Vibenomics expects to. Continue reading » The post Vibenomics Nets $12.3 Million In Funding To Expand In-Store Programmatic Audio Network appeared first on AdExchanger.

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Smart Insights

MAY 31, 2022

Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research … The post Global social media statistics research summary 2022 appeared first on Smart Insights.

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Martech

MAY 25, 2022

There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Here are four tactics to help your team adapt. Improve visibility and centralize. Virtual meetings, chat apps, automated calendars and workflow management software all became necessary to bring together teams from remote workspaces.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

TechCrunch Ads

MAY 25, 2022

Twitter has agreed to pay $150 million as part of a settlement with regulators over allegations that the social media company misrepresented the “security and privacy” of user data over several years. The FTC and Department of Justice said that between May 2013 and September 2019, Twitter asked users for personal information to secure their accounts, but then used that information to target users with ads.

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Martech Series

MAY 31, 2022

Nullafi’s agentless approach is a fast, easy way to protect sensitive data, automate policy enforcement, and eliminate risks such as data leakage, inadvertent access, and improper downloading. Nullafi, a fast-growing provider of data security software, announced the general availability of Nullafi Shield, an agentless, Zero Trust data security solution that sits between applications and endpoints, tying in with existing network technology in order to redact data across applications.

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Ad Espresso

MAY 27, 2022

Instagram Stories are an excellent way to engage with your followers, improve brand sentiment, and even drive traffic to your business website (formerly via swipe-up links and now through link stickers). But with all the creative possibilities, posting Instagram Stories on a regular basis can be strenuous and time-consuming — especially if it’s a major Read More.

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AdExchanger

MAY 27, 2022

TikTok's content relies heavily on influencers and creators. As prime ad real estate for targeting younger "video native" audiences, TikTok is using its market positioning with brands to capitalize on both the creator marketplace and ecommerce through shoppable video trends, said Melissa Yang, TikTok's head of ecosystem partnerships, speaking at AdExchanger’s Programmatic I/O conference earlier this week.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Smart Insights

MAY 24, 2022

7 strategies, tactics and tips to stand out. Plan your first 100 days on the job, as a new starter, to make an impact in your marketing career Starting a new job can be tough. In the first 100 days … The post How to make an impact in your first 100 days in a new job appeared first on Smart Insights.

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Martech

MAY 17, 2022

Marketers who have the metaverse on their roadmap are veering toward virtual reality (VR), while still trying to crack the NFT conundrum, according to a study just out from social media management software company Sprout Social. In a survey of 500 marketers, the report found that, overall, 24% plan to drop some kind of campaign in the metaverse in the next year.

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TechCrunch Ads

MAY 26, 2022

TikTok is extending its Marketing Partner Program to add new content marketing partners, the company told TechCrunch. The expansion will allow marketers to manage their TikTok accounts without leaving their third-party content marketing platforms. The short-form video app is partnering with Sprout Social, Hootsuite, Sprinklr, Emplifi, Dash Hudson, Khoros, Brandwatch and Later for the initial launch.

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Bhatnaturally

MAY 14, 2022

Advertising, by definition, is meant to grab people’s attention. If a campaign goes un-noticed, it’s just waste of money. In that context, what has come to be known as ‘shockvertising‘ – the attempt to deliberately shock or even offend people into noticing (and discussing) an ad has come into vogue. It is certainly not a [.].

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Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Ad Espresso

MAY 24, 2022

When Instagram launched in October 2010, it only allowed users to post content from their mobile phones using the Instagram app. However, many Instagram users have been looking for ways to post on Instagram from their desktop (PC or Mac) computers. If you’re one of these users, you’re in luck. In this article, we’re breaking Read More.

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Marketing Dive

MAY 26, 2022

A Live Subscription feature promises predictable monthly income, which could appeal to a creator base that’s felt the double-edged sword of overnight virality.

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Smart Insights

MAY 25, 2022

What goes into the Amazon marketing strategy secret sauce? Our business case study explores Amazon's revenue model and culture of customer metrics, history of Amazon.com and marketing objectives In the final quarter of 2021, Amazon reported net sales of over … The post Amazon.com marketing strategy 2022: E-commerce retail giant business case study appeared first on Smart Insights.

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Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). In B2B , GTM strategies have been a part of company planning forever. So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda?

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Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

TechCrunch Ads

MAY 26, 2022

The U.K.’s competition watchdog has just announced another investigation into Google over potential antitrust abuses around adtech. This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March.

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AdExchanger

MAY 30, 2022

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Advertising Amazon Amazon is a top-10 global ad business, and it’s been able to achieve that status without doing all the things that platforms typically do to butter up the guys with the budget (feting advertisers with open bars and hosting glitzy, star-studded events). Continue reading » The post Amazon Is On Its First Madison Ave Charm Offensive; Giving Agencies Their Due appeared first on AdExchanger.

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TheViewPoint

MAY 31, 2022

In 2022, for the first time since the pandemic, the Cannes Marketing Festival returns to France’s coastline for a celebration. The post Ad Tech Companies Are Back in Cannes, Are You? first appeared on CTV&OTT ad monetization platform for publishers | TheViewPoint.

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Exchange Wire

MAY 31, 2022

TV offers more content to viewers than ever before. Alongside ‘linear’ TV, channels broadcasting content against a daily schedule, the last decade has seen the rise of connected TV (CTV). With CTV, streaming platforms such as Netflix, Hulu, and Disney+ [.]. The post CTV: &#822dominating the data-driven narrative.” appeared first on ExchangeWire.com.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.