InMobi

MAY 13, 2020

We at InMobi took a deep dive into the shift in consumer behaviour using our Mobile Market Research Platform. The survey was conducted from April 2 to 6 with a sample size of 3116 smartphone users across India. 69 percent of the Indians are concerned about the impact on migrant laborers/daily wage earners and the underprivileged class.

Food 52

Food Education Media Entertainment 52

InMobi

MAY 21, 2020

All good marketing strategies need to be underpinned by quality data and insights, but how can you understand your target audience segments when many key behaviors and habits have shifted? In addition, media consumption behaviors are changing, which impacts the ability of both large and small businesses to understand their audiences.

Audience 52

Audience Fashion Marketing Media 52

InMobi

MAY 4, 2020

The holy month for Ramadan holds significant importance in people’s lives and the celebrations significantly impact the way they shop every year. This year, Ramadan faces an obstinate challenge with COVID-19 bringing the global community to a standstill. hours a day on them.

Advertising 52

Advertising Audience Entertainment Communications 52

InMobi

MAY 29, 2020

Welcome to another edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. Note: Want to listen to previous editions of Mobile Insights with InMobi? It’s good.

Demand Side Platform 52

Demand Side Platform Education Conversion Retail 52