Adweek
JANUARY 18, 2023
There are many ways to enjoy the humble potato, whether you opt for a classic chip or, for the more daring among us, potato milk. Frito-Lay's latest campaign is using the spud in a different way--as a source of electricity to power dance music. As a way to celebrate the power of potatoes, Lay's launched.
The Ad Tech Blog
JANUARY 18, 2023
I’ve recently heard a phrase that changed my perspective on time management: “ if you don’t have time, how can you manage it? “ When I ask hyperproductive developers how they keep up with everything, they usually reply: “ I don’t think about it; I just focus on getting things done. “ There is something off about those two statements.
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Adweek
JANUARY 18, 2023
The pandemic forced b-to-b businesses to completely digitize their marketing efforts virtually overnight--and that digitization coincided with the industry's transition to a more personalized, human-centered approach to marketing. Human-centered marketing is the strategy for here and now. But marketers are facing new challenges: how to balance making a human connection with prospects and customers through.
Marketing Dive
JANUARY 18, 2023
Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JANUARY 18, 2023
YouTube is back as the title sponsor of VidCon Anaheim 2023 after holding that role from 2013 through 2019. The event was canceled in 2020 and 2021 due to the pandemic, and TikTok, which was slated to be the title sponsor in 2021, did so last year. VidCon Anaheim 2023 will take place at the.
Martech
JANUARY 18, 2023
Digital experience analytics platform Glassbox has announced that it will integrate ChatGTP with its digital experience analytics platform. This will allow users to gain insights by asking questions in their native language and having ChatGTP respond. ChatGTP is an advanced conversational chatbot engine from OpenAI. Dig deeper: 2023 Predictions: Experience, ecommerce and transformation.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JANUARY 18, 2023
Gartner has cut its forecast for growth in worldwide IT spending by more than 50% from just a few months ago. However, enterprise spending on software and services is expected to remain strong. Why we care. It’s good to see businesses remain committed to long-term goals even as the economic picture worsens. Companies clearly know that increased productivity and efficiency requires continuing IT investments.
Adweek
JANUARY 18, 2023
Dentsu underwent a series of organizational changes last year, while one of its media agencies, Dentsu X, enjoyed several client wins. Heineken, Santander, Insmed, JCPenney, Scenic Cruises and The Aspen Group joined the agency's fold. Now, as Dentsu X further develops its structure and strategy, its former chief media officer Leah Meranus will become its.
AdExchanger
JANUARY 18, 2023
When faced with a recession, brands should focus on fundamental changes that save money and drive efficiency while seeking ways to get more out of their data, technology and ad The post Clear Out Your Ad Tech For A Better 2023 Strategy appeared first on AdExchanger.
Adweek
JANUARY 18, 2023
Audio company SiriusXM has appointed Suzi Watford as the company's first chief growth officer. Watford will lead SiriusXM's growth strategy in subscription, marketing and analytics across its subsidiaries, including Pandora. At Dow Jones, Watford served as the company's chief marketing and membership officer, overseeing marketing and subscription acquisition for The Wall Street Journal, Barron's and.
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AdExchanger
JANUARY 18, 2023
In 2020, UK-based advertising trade org ISBA and PwC found that publishers receive just 51% of ad spend and that 15% of ad spend can’t be attributed at all. The. The post Ad Tech Is Actually Doing Better On Programmatic Transparency, Per ISBA Report appeared first on AdExchanger.
Adweek
JANUARY 18, 2023
The National Hockey League doubled up on its annual Willie O'Ree Community Hero Award, opening up nominations for the 2023 Willie O'Ree Community Hero Award in the U.S. and the Willie O'Ree Community Hero Award Presented by Hyundai in Canada. The awards are aimed are recognizing individuals who positively impacted their community, culture or society.
AdExchanger
JANUARY 18, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Listening Ears Hear that? It’s the sound of TikTok doing the podcasting thing. Insider reports that TikTok is testing The post TikTok Quietly Gets Into Podcasts; Are Consumers Searching For A New Search Engine? appeared first on AdExchanger.
Adweek
JANUARY 18, 2023
YouTube is making some changes in its return to upfront week. On Wednesday, the company exclusively shared a blog post with Adweek from Marie Gulin-Merle, global vp of ads marketing at Google, announcing that YouTube's 2023 Brandcast event would once again take place during upfront week, but things are going to shift back a day.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
JANUARY 18, 2023
During a press briefing during NRF’s Big Show, experts indicated that earlier cash reserves are dwindling, while consumer savviness remains on the rise.
Adweek
JANUARY 18, 2023
Netflix and Nielsen are marching closer toward measurement solutions for the streaming service's new ad-supported tier. Top line Today, the two companies announced they're expanding their partnership with a multiyear agreement allowing Nielsen to provide linear and streaming audience data throughout the U.S., Mexico and Poland. As a result, the streaming giant will have a.
VideoWeek
JANUARY 18, 2023
One in five UK marketers upped their budgets in Q4 2022, even as the economy entered a technical recession, according to the IPA Bellwether Report published today. The final three months of the year saw 20.2 percent of respondents increase their marketing spend, versus 18 percent percent cutting their budgets. The net balance (+2.2 percent) remains in positive territory for the seventh consecutive quarter, the longest uninterrupted growth period since before the pandemic.
Adweek
JANUARY 18, 2023
Clubhouse users can now build Houses on the web, as the social audio application rolled out House Lounges for web Wednesday. Houses let users create a group of community members, fans or friends through invites, and members of Houses can host conversations and come together on a regular basis. There is also a text chat.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
JANUARY 18, 2023
Brands across industries are minting physical collectibles into NFTs. Here’s a look at some of the biggest head-turners. As excitement around NFTs (non-fungible tokens) moves from fevered buzz to matter-of-fact adoption, more companies are catching on to the market potential of physical backed NFTs. Sold-out campaigns, million-dollar earnings, a novel source of passive income, and an easy way to participate in the adoption of Web3 are just some of the reasons behind the trend.
Adweek
JANUARY 18, 2023
For years, Apple has found a variety of ways to celebrate the Chinese New Year through the heightened potential of its products--mainly, the iPhone. This year, the brand explores the humanity behind a holiday tradition: the Chinese Opera. Ahead of the holiday on Jan. 22, Apple is celebrating with the launch of a new campaign.
AdExchanger
JANUARY 18, 2023
Signal loss calls for the use of, well, other signals. AdTheorent has a new tool that uses machine learning and seed data to score programmatic inventory based on the likelihood. The post AdTheorent Is Using Machine Learning To Predict Effective Inventory appeared first on AdExchanger.
Adweek
JANUARY 18, 2023
The second report from auditor PriceWaterhouseCoopers (PwC) and The Incorporated Society of British Advertisers (ISBA), which analyzed programmatic transactions between September 1 and October 31 2022, suggests elements of the murky supply chain of programmatic advertising are improving. However, experts caution much more vigilance is needed to accurately map the inner workings of programmatic advertising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
JANUARY 18, 2023
Salesforce’s Winter ‘23 Release Notes were 700-plus pages long. This business executive’s guide summarizes the new features that, if successfully implemented, can impact your business. Marketing, Loyalty Programs and Customer Service features from the winter release are summarized in this edition. Part one featured updates to Commerce and Sales. . New capabilities enable marketing/ecommerce teams to share insights, optimize engagement and transaction experiences.
Adweek
JANUARY 18, 2023
Specialist media publisher Future plc., which houses more than 250 editorial titles including TechRadar and Marie Claire, has increased the viewability of digital ads on its recently acquired Kiplinger title after migrating the site to its proprietary backend platform, Vanilla. Ad viewability, a metric defined by the IAB that reflects whether an ad rendered and.
Marketing Dive
JANUARY 18, 2023
Spots starring NFL player Mark Andrews can be scanned to enter to win watch-party goodies like a smart TV and home theater.
Adweek
JANUARY 18, 2023
2023 is the Year of the Rabbit, and to celebrate, Instagram updated its "Lunar New Year" chat theme with an image of a rabbit that can be added to a conversation's background on the photo- and video-sharing platform. Our guide will show you how to use this Lunar New Year theme in the Instagram mobile.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Monetize More
JANUARY 18, 2023
As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. This means that programmatic advertising is not only increasing, its booming.
Adweek
JANUARY 18, 2023
Alarming reports have shown that antisemitism is on the rise. For example, a 2022 survey by the Anti-Defamation League found that 1 in 5 Americans agreed with negative stereotypical statements about Jewish people, compared to 1 in 9 who said so in 2019. In the U.K., Jews are more than five times likelier to be.
AdPushup
JANUARY 18, 2023
Have you been wondering what is eCPM? Here’s everything you need to know – from how to calculate eCPM and how to increase it. Read on to know more. If you are familiar with CPM (cost per mile), you may have also heard of eCPM and wondered about the difference. eCPM is a metric that [.
Adweek
JANUARY 18, 2023
The U.K. economy contracted at the end of 2022 to the tune of 0.3%, with economists predicting an inevitable recession in the coming months. Despite this downturn, the marketing industry is still growing, though modestly. According to the U.K.'s Institute of Practitioners in Advertising (IPA) quarterly Bellwether Report, marketing budgets for the final three months.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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