Adweek
OCTOBER 17, 2022
Marketers are ensuring the ghosts of Christmas past don't return to haunt them this holiday season as they are expected to continue their push for wider representation within their ad campaigns. In 2016, a protest campaign dubbed "#ChristmasSoWhite" took aim at the British advertising industry for consistently featuring predominantly white, straight, middle-class families in their.
Ad Rants
OCTOBER 17, 2022
Schema is one of the key elements when it comes to search engine optimization. Webmasters have considered it one of the most powerful forms of SEO. The schema markup is a structured form of data that enables search engines to read your website pages in a better way. More than that, it also helps to improve the website's online visibility with the help of featured snippets and rich snippets.
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Adweek
OCTOBER 17, 2022
The business news publisher Forbes has seen revenue from its events division rise significantly this year after it transitioned most of its portfolio from a virtual to a hybrid model, according to the publisher. The privately-held property, which in July scuttled its plan to go public via a special acquisition company, is on pace to.
Marketing Dive
OCTOBER 17, 2022
Gen Z’s preferences evolve quickly. Here’s how to connect with this tough-to-reach demographic across CTV, the metaverse, esports and social media.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 17, 2022
The modern agency C-suite is one of rapid change. The typical top-down structure is slowly flattening and the roles of each C-suite position are constantly being altered. Adweek is dedicating a series of stories to analyze what being a modern agency C-suite member entails, talking with people holding those positions at agencies big and small.
Marketing Dive
OCTOBER 17, 2022
Snap outperformed all platforms in its efforts to protect users and combat misinformation, per a new IPG Mediabrands and Magna report.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 17, 2022
Big data should have replaced the focus group by now. But it hasn’t. That quaint 20th century practice of getting people to sit around a table and talk about a product is still with us. Marketers still use it to gain insights into why consumers want to buy something. Only the venue has changed. Now focus groups meet up in a zoom call, not in a conference room.
Adweek
OCTOBER 17, 2022
Comics and advertising have gone hand-in-hand since the medium's early days, with classic ads selling everything from sea monkeys to Hostess products. Still, rarely have comics been utilized to tell tales from the ad industry. At least not until the team behind "Sarah and Agatha: A Creative Saga" got into the game. Art director Agatha.
Marketing Dive
OCTOBER 17, 2022
As the fan experience becomes a focus, a Heineken exec discussed the role of players and subcultures during an Advertising Week panel.
Adweek
OCTOBER 17, 2022
A controversial public figure acquired a controversial social platform Monday, as Parler parent Parlement Technologies revealed that it agreed to sell the application to Ye, formerly known as Kanye West. The company called Ye the richest Black man in history due to his music and apparel ventures and credited him with "taking a bold stance".
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Marketing Dive
OCTOBER 17, 2022
The company’s head of marketing shares what was considered when creating the virtual world and what he’s learned since its launch.
Adweek
OCTOBER 17, 2022
The holiday season comes with no shortage of dinner table favorites, but few are as beloved as the classic canned cranberry sauce. In its latest holiday-ready work, Ocean Spray Cranberries aims to illustrate that it's not just a favorite side but a party starter. Ocean Spray has launched the "Power Your Holidays" campaign for this.
AdExchanger
OCTOBER 17, 2022
Brands like Mercedes-Benz are reevaluating their approach to targeting as the clock (supposedly) ticks down on third-party cookies in Chrome. One emerging alternative to the use of third-party cookies is. Continue reading » The post Mercedes-Benz Takes Cookieless Targeting For A Test Drive appeared first on AdExchanger.
Adweek
OCTOBER 17, 2022
Oracle Advertising will provide brands on Nextdoor with more controls and greater transparency with the aim of helping them maximize their presence on the platform under terms of a strategic collaboration revealed Monday. The partnership is anchored by measurement and marketing analytics suite Oracle Moat and its attention, frequency, reach and verification services to help.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
OCTOBER 17, 2022
Martech spending by U.S. B2B companies is expected to grow by 30% over the next two years, according to a new study. This would be a lower increase compared to the past three years. Dig deeper: B2B marketing confidence survives budget pressures. By 2024 the spend is expected to hit $8.5 billion, up from this year’s $6.5 billion, according to a report from Insider Intelligence.
Adweek
OCTOBER 17, 2022
A plant-based food startup called Vegan Fried Chick*n, having broken into its home market in the U.K., will try to make headway in the U.S. via an alliance with the first all-vegan cooking competition show. VFC, with animal activist roots and a brash digital presence, launches into a faux chicken space that has become overstuffed.
Marketing Dive
OCTOBER 17, 2022
Organizers hope to deliver a tighter balance between networking and programming as marketers seek tactical takeaways in a tough economy.
Adweek
OCTOBER 17, 2022
"We believe that the internet should not evolve to become one big mall called Walmart or Amazon. We really want to give the small brands rocket fuel so that they can compete with the best technology," explained Magne Hattland, vp and head of Pio, a fully automated ecommerce fulfillment service from Norwegian storage company Autostore.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
OCTOBER 17, 2022
“Our Holidays” features a 15-second spot, video content series and cookbook highlighting the foods and traditions of various cultures.
Adweek
OCTOBER 17, 2022
Discord revealed a series of updates that are coming to the messaging platform. Beginning Tuesday, a new App Directory will be available within the Discord application that will allow server administrators to browse Discord apps and quickly add them to the servers they manage. Once an app has been added to a server, the server's.
AdExchanger
OCTOBER 17, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Smash Like And Subscribe! Seemingly every business and investment firm is all in on the subscription economy. But subscriptions. Continue reading » The post The Subscription Economy Shoulders Its Way Into Advertising; TV Measurement Meets Privacy appeared first on AdExchanger.
Adweek
OCTOBER 17, 2022
Los Angeles Chargers linebacker Khalil Mack is rocking a new look ahead of Monday Night Football's matchup against the Denver Broncos. Warner Bros. partnered with Disney to create a 60-second spot featuring Mack to promote the upcoming DC film Black Adam, which stars Dwayne "The Rock" Johnson as the titular character. ESPN Creative Studio put.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
OCTOBER 17, 2022
Ben RileyGeneral Manager“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Riley, general. Continue reading » The post Making The Digital Media Supply Chain More Sustainable appeared first on AdExchanger.
Adweek
OCTOBER 17, 2022
WhatsApp expanded upon the "Doubt Delivered" consumer marketing campaign it kicked off in January to warn people about the dangers of unencrypted texts with "A New Era of Privacy," a new campaign that debuted in the U.S. Monday. Head of WhatsApp Will Cathcart said in a tweet, "We're expanding the marketing campaign we started back.
AdExchanger
OCTOBER 17, 2022
Editorial opinion byAllison SchiffManaging EditorAdExchangerRetail media networks (RMNs) and the ad industry are in the honeymoon phase. RMNs are currently cresting the peak of inflated expectations, according to Gartner’s most. Continue reading » The post Retail Media Is About To Go Through Its Awkward Teenage Years appeared first on AdExchanger.
Adweek
OCTOBER 17, 2022
Digital transformation services have continued to drive growth of Publicis Groupe which has promised a week's wages to 45,000 members of staff in November in recognition of global economic uncertainty. The advertising network reported organic growth of 10.3% for the third quarter to generate $3.15 billion (3.237 billion Euros) with Europe and the U.S. both.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
OCTOBER 17, 2022
The data clean room category is like wet cement right now. And Snowflake is writing its name everywhere. On Monday, Snowflake announced an investment in OpenAP, an advertising identity data. Continue reading » The post OpenAP Gets Investment From Advertising Outsider Snowflake appeared first on AdExchanger.
Adweek
OCTOBER 17, 2022
In the course of my nearly decade-long experience of building a company, I've had hundreds of investor meetings. Fundraising has never really been my strong suit. In fact, I had over a hundred meetings to raise our Series seed, and it took me a record 14 months to close our Series A, which is a.
Marketing Dive
OCTOBER 17, 2022
PepsiCo and Clorox are embracing the platform’s ad push to support goals like building out their in-house ad platforms and acquiring new customers.
Adweek
OCTOBER 17, 2022
In this week's episode of To Dine For, host Kate Sullivan is joined by Naomi Shah, the founder and CEO of Meet Cute, a modern media company that produces original scripted romcoms in podcast form. Meet Cute is already redefining the romcom category by creating more than 300 bite-sized doses of feel-good content that prioritizes.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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