Adweek
AUGUST 31, 2023
New video ad classifications introduced this March--designed to bring more transparency to what advertisers are buying--are struggling to take hold among publishers, partly due to the ever-increasing list of publisher priorities and fears of impacts to revenue. The Interactive Advertising Bureau (IAB) Tech Lab last August threw its weight behind video inventory transparency.
Seth Godin
AUGUST 31, 2023
A great use of ChatGPT and other AI is to paste relevant text into the chat box and ask for a summary. I did this with 300 suggestions that came via a Google form and it did the work better, faster and with more clarity (and less bias) than a person would. Often, we’re clouded by early or vivid data, instead of being patient enough to work our way through it.
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Adweek
AUGUST 31, 2023
Duracell has two new agencies to power its marketing, picking Publicis-owned BBH USA as its new lead creative agency in the U.S. and entrusting VaynerMedia with its social marketing. The Berkshire Hathaway-owned brand held a pitch over the summer that it ran internally to pick a new agency to replace Wieden+Kennedy. The indie agency has.
Martech
AUGUST 31, 2023
Forget about your customers — really, because the key to growth may not be what you think it is. In today’s environment, most companies have a singular and relentless focus on growth. And often, growth at all costs. However, we haven’t stopped to think about what really drives growth. What is the key to growth ? What is the biggest factor in whether or not we hit our targets and achieve our goals?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 31, 2023
We live in an era that's been defined in part by the ugliness of the culture wars pervading media. Nevertheless, major brands have attempted to widen their consumer bases by proactively representing and championing LGBTQ+ communities. But post-pandemic, one aviation brand in particular has caught the attention of travelers by showcasing its internal mantra of.
IAB Tech Lab
AUGUST 31, 2023
After receiving feedback from working group members and MSPA participants, IAB Tech Lab will extend support for the US Privacy signal until January 31, 2024. This is an extension beyond the deprecation deadline of September 30, 2023.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
AUGUST 31, 2023
In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. The panel will explore the importance of transparency, consent, and data security and offer practical tips for implementing responsible data practices.
Adweek
AUGUST 31, 2023
Welcome to the Champions of Change Awards, the next evolution of Adweek's Most Powerful Women in Sports franchise. The list spotlights the women and non-binary people making a difference in the worlds of sports and sports marketing, from players in the (literal) field to executives working behind the scenes to bring you the sports you.
AdExchanger
AUGUST 31, 2023
Philo is a streaming content aggregator that distributes content from major broadcasters. But programming distributors don't always have optimal ad experiences. The post Why Some Content Distributors Have Too Many Ads appeared first on AdExchanger.
Adweek
AUGUST 31, 2023
The Splat is back. Launching in 1979 as a channel just for kids, Nickelodeon debuted its iconic Splat logo as the first on-air branding for the network in 1989. And though the company got away from the sigil over the years in favor of its well-known logo mark, the Splat has now returned in Nickelodeon's.
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Martech
AUGUST 31, 2023
Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. It also includes advanced data analysis capabilities and can be customized to meet specific organizational needs.
Adweek
AUGUST 31, 2023
To celebrate 50 years of equal prize money for male and female competitors at the U.S. Open Tennis Championships, the U.S. Tennis Association (USTA) worked with XR agency Trigger XR to create an augmented reality lens for social platforms inspired by tennis icon Billie Jean King, who originally advocated for equal pay for women. The.
Martech
AUGUST 31, 2023
Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Typeface is a generative AI-powered content creation solution. GrowthLoop (formerly Flywheel) is a segmentation, orchestration and measurement platform. The new solution is intended to work with Google’s BigQuery and GenAI Foundation models to create an end-to-end campaign creation workflow.
Adweek
AUGUST 31, 2023
Immersive content and design firm Rock Paper Reality recently collaborated with Google's Geospatial Creator and Adobe Aero to create an augmented reality experience that showcases some of the possibilities available for brands and businesses using Google's and Adobe's tech. Rock Paper Realty created a location-based AR experience for the Paper Tree origami store in San.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
AUGUST 31, 2023
With 43% of Roblox’s users under 13 and about 70% 18 and under, Roblox must pay attention to legislation and policy around advertising to children. But it would be a The post Roblox Should Own Its Reach Among Kids And Teens, Rather Than Run Away From It appeared first on AdExchanger.
AdPushup
AUGUST 31, 2023
A walled garden refers to a platform or ecosystem in which the provider has complete authority over the content or media, and offers limited access to align with its own preferences, ultimately aiming to establish a monopoly. In this post, we have unlocked walled garden meaning and how it impacts the digital advertising market. Ever [.
AdExchanger
AUGUST 31, 2023
AdExchanger is taking the day off for Labor Day! The daily news round-up will return September 5. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Perverse The post Publishers Drag Their Feet On Video Ad Standards; Linear Still Rules Over TV Ad Budgets appeared first on AdExchanger.
Martech
AUGUST 31, 2023
Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Today, there are more than 4.3 billion email users across the globe, making email a powerful tool to reach nearly any audience.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
AUGUST 31, 2023
Vevo is prioritizing monetization through streaming distribution by getting its TV channels onto more platforms beyond YouTube. The post Vevo Rocks Out To TV Distribution appeared first on AdExchanger.
Martech
AUGUST 31, 2023
The ongoing strike by writers and actors against Hollywood studios isn’t a top issue in the martech community. But, could martech solve it? Chris Kelly, CEO of Upwave, an analytics platform for brand advertising, thinks it’s possible. He believes better ad measurement for advertising-based video-on-demand (AVODs) and subscription video-on-demand (SVODs) would get brands to spend more on them.
Digiday
AUGUST 31, 2023
Nicole LaPointe Jameson, CEO of the prominent esports organization Evil Geniuses, is stepping down from her role at the company following a four-year tenure marked by both victory and controversy. Previously an associate at the private equity firm PEAK6, LaPointe Jameson was elevated to CEO of Evil Geniuses when PEAK6 acquired the storied esports org in May 2019.
AdExchanger
AUGUST 31, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Media Planner Barbie appeared first on AdExchanger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Smart Insights
AUGUST 31, 2023
How to research and optimize strategic brand development. Creating a strong omnichannel brand identity based on research Brand identity is often misunderstood as simply picking a color palette and a logo. In reality, this is just one element of brand … The post Developing a strong digital brand identity based on research appeared first on Smart Insights.
Digiday
AUGUST 31, 2023
It’s early days for TikTok’s new search offering — a search ads toggle available via TikTok’s ads manager that was in beta until last week when it became available for all advertisers — but the ease of use as well as the discoverability focus both appeal to agency execs for their brand clients. Search on the platform has been a bigger focus over the last year , with marketers seeking to figure out how to use changing consumer behavior when it comes to search, i.e. younger consumers using TikTok
Exchange Wire
AUGUST 31, 2023
“Will three-martini lunches make a comeback?” This was the question posed by Rob Beeler at this year’s ATS London as he discussed the potential sidelining of ad networks for a return to direct sold. While Rob’s keynote highlighted the more appealing [.] The post The Future of Ad Networks appeared first on ExchangeWire.com.
Digiday
AUGUST 31, 2023
Language and perception play an important role in shaping culture, diversity and inclusion. Whether working with clients or developing internal changes , diversity, equity and inclusion has become a big part of agencies’ organizational culture. At Stagwell agency Code and Theory, Kirstyn Nimmo, group director of inclusive design and marketing strategy, is leading efforts with its creative director and copywriting team to expand an inclusion practice and training across the agency’s workfor
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
VideoWeek
AUGUST 31, 2023
Last month, Nordic broadcasting group Viaplay announced plans to pull out of several international markets, just months after launching its streaming service in the UK, US and Canada. Warning signs were in the air when the company downgraded its 2023 outlook back in June, alongside the resignation of CEO Anders Jensen, who spearheaded the international expansion during his five-year tenure.
Digiday
AUGUST 31, 2023
The agency and ad-tech worlds are filled with ex-holding company executives who left their strongholds to make their own marks. Whether out of frustration with the glacial pace of holding company progress, or just a desire to be their own bosses, it’s a common tale in the brand marketing ecosystem. One such agency, Left off Madison (get the double-entendre there?
AdPushup
AUGUST 31, 2023
Dive into the world of advertising deception as we introduce you to the fallacy in advertising. Gain insights into how these tactics work and learn to protect yourself from their persuasive allure. Have you ever seen an advertisement that made you feel like you had to buy the product? It could be a luxury car [.
Digiday
AUGUST 31, 2023
Few topics ignite the advertising community as intensely as the notion of made-for-advertising sites (MFAs). The mere utterance of these initials appears to whip this particular group into a frenzy of indignation, panic and resentment. In fact, if their denial of MFAs were any more fervent, it could potentially disrupt the fabric of space and time itself.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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