AdExchanger

DECEMBER 17, 2023

It’s no secret that Google’s in hot water. Recent testimony in Google’s antitrust hearing included an internal email from May of 2019 stating, “We are short [redacted]% queries and are ahead on ad launches so are short [redacted]% on revenue vs. plan.” The email goes on to discuss possible ways to increase the volume of […] The post As Antitrust Concerns Mount, Google’s Ad Business Is Nearing Its Ceiling appeared first on AdExchanger.

Search Advertising 121

Search Advertising Advertising 121

Seth Godin

DECEMBER 17, 2023

“I’ll remember it later.” I’ll confess, I rarely do. It turns out, it’s easier to remember questions than answers. And tools like Google Docs and photos in the cloud give us a chance to build our own personal search engine. It takes 14 steps to construct the pages in one of my InDesign projects. Inevitably, when I return to the file after a few months, I forget some of them.

Electronics 100

Electronics 100

AdExchanger

DECEMBER 17, 2023

Media and creative should be a couple, but in the online ad industry, they’re essentially in a long-distance relationship. They stay in touch here and there, only coming together at rare intervals, if at all. Kepler Group, which launched Kepler Creative in October, marking its first foray into creative production, wants to fix that disconnect. […] The post Kepler Group Flexes Its New Creative Arm, Backed By Serious Data Muscle appeared first on AdExchanger.

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Media 109

Clearcode

DECEMBER 17, 2023

Organizations and entities are increasingly recognizing the potential of advertising within gaming and game streaming platforms. As this dynamic advertising landscape evolves, concepts, financial allocations, and prerequisites are expanding in tandem with the growth of this emerging channel. Concurrently, the AdTech industry is diligently working to establish new standards aimed at enabling brands to efficiently connect with new audiences.

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Advertising Audience Entertainment A/B Testing 98

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdExchanger

DECEMBER 17, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can You Hear Me Now? Consumers wary about targeted ads are convinced their devices are eavesdropping on their conversations. Most marketers insist that’s not the case, and their use of other targeting signals has gotten so sophisticated that it just feels like your […] The post Actually, Your Phone *Is* Listening To You; Google’s Quiet Enhanced Conversion Update appeared first on AdExchanger.

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Conversion Marketing Media 104

Digiday

DECEMBER 17, 2023

As the generative AI boom took off in early 2023 , there were plenty of predictions about how soon — and to what extent — companies would start using generative AI in their marketing. Nearly a year later, it’s clear many are feeling increasingly comfortable. Just last week, the global hotel search company Trivago released a new ad campaign as part of a broader rebrand.

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Advertising Media Marketing 90

Digiday

DECEMBER 17, 2023

Having received pushback from ad buyers , YouTube decided to push back its co-viewing ad measurement plans. The Google-owned video platform had originally planned to start transacting against its own co-viewing measurement — i.e. accounting for multiple people in a household watching together — in the first quarter of 2024, but it has delayed that start to the fourth quarter of 2024, according to agency executives who have been briefed on the matter by YouTube.

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Agency Media Marketing 78

Bhatnaturally

DECEMBER 17, 2023

We all love lists. It helps us save the trouble of researching by presenting bite-sized information that we can quickly digest. Among lists, a count down of sorts increases engagement and debate. Between now and end of the year, there will be lists & ranking across categories – Top 10 movies, news events and so [.] The post Best ad campaigns of 2023: Part 1 appeared first on Bhatnaturally.

Advertising 59

Advertising 59

Digiday

DECEMBER 17, 2023

With 2023 pretty much in the rearview mirror, it’s time to think about the major issues the media agency world will have to mull, tackle, and own in 2024. There’s a lot of change the industry has had to absorb this year – the promise of cookies actually going away, the rise of yet more connected TV options, greater scrutiny on the major digital/social platforms and last but not least the meteoric rise of generative AI into our lives.

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Media Agency Cookies 76

AdvertiseMint

DECEMBER 17, 2023

Are you searching for the best IG captions? IG captions can make your posts more appealing by describing their content. However, finding the right captions for your Instagram posts can be challenging and time-consuming. This blog post will explore different categories of IG captions to inspire you. Humor Instagram Captions Are you striking a pose or caught in a candid moment?

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Impressions Audience Agency Marketing 52

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Advertising

Digiday

DECEMBER 17, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify Joanna O’Connell is one of the most recognizable names in ad tech, a fame she built over the course of three decades as an industry analyst, and marketer, among other roles. O’Connell is now evp of innovation at R3. In this episode of Digiday’s Oral History of Ad Tech, she speaks with Seb Joseph about her role in helping to build one of the media industry’s first agency trading desks at Publicis Groupe during her

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Ad Tech Media Agency Marketing 72

More About Advertising

DECEMBER 17, 2023

We’ve now seen the latest report from an advertiser trade body to shine a critical light on the ineffectiveness of online display advertising on the Open Web. Previous studies from the World Federation of Advertisers (WFA) in 2014, the ANA in 2017 and ISBA in 2020 and 2022 described the dramatic loss of value that … The post Nick Manning of MMC: New ANA Programmatic study – why only advertisers can solve the problem first appeared on More About Advertising.

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Display Advertising Advertising Ad Tech Finance 45

Digiday

DECEMBER 17, 2023

April 2007 is regarded as a pivotal month in ad tech’s development as it kicked off a spiral of events that embroiled some of the most well-known names in Big Tech. The New York Times on April 4 noted how DoubleClick – a company “which delivers marketing messages to Web sites and monitors how many clicks they get” – planned to launch an ad exchange.

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Ad Tech Ad Exchange Media Marketing 69

Oko

DECEMBER 17, 2023

When you publish a website, it’s because you want something.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Digiday

DECEMBER 17, 2023

With a business stretching from short-form video to traditional TV programming, YouTube presents something of a Rorschach test for the TV, streaming and video industry. That role can be best represented in two of the Google-owned video platform’s biggest moves in 2023: rolling out a revenue-sharing program for Shorts and carrying the NFL Sunday Ticket package.

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Media Marketing 67

Digiday

DECEMBER 17, 2023

Esta historia fue reportada por primera vez en Glossy , una publicación hermana de Digiday en Español. La semana pasada, la empresa relojera suiza Breitling realizó su primera gran adquisición. El martes anunció la compra de otra marca relojera suiza, Universal Genève. Esta última, a pesar de tener una larga historia que se remonta a 1894, se había quedado en el camino ante la competencia de otros titanes suizos como Rolex, Audemars Piguet, Omega y Patek Phillippe.

Media 42

Media Marketing 42