Adweek
DECEMBER 11, 2023
There's a new player in town. Giant Spoon partner Laura Correnti is set to shake up the women's sports world by launching Deep Blue Sports + Entertainment, a new firm that wants to become the agency of record in women's sports. The firm will provide agency services that include platform development and brand strategy, media.
AdExchanger
DECEMBER 11, 2023
TV ad measurement is still a mess of data fragmentation and marketer frustration, but identity can help bring some order to the chaos. The post Signal Loss Is Muddying TV Measurement – But Identity Data Can Help appeared first on AdExchanger.
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Adweek
DECEMBER 11, 2023
In January, Naomi Osaka announced to the world that she'd be stepping away from tennis in 2023 as she prepared to give birth. Her daughter, Shai, arrived in July, and--a little more than two weeks later--Osaka returned to her tennis training to begin fulfilling a dream: "for my kid to watch one of my matches.
Martech
DECEMBER 11, 2023
In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. The first part is here. 5. Identify and trigger behaviors Crafting a unique identity is only the beginning. You need action. Specifically, you need your brand to trigger behaviors that help you get closer to achieving your goal.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 11, 2023
While 2023 has been a challenge for many sectors of the marketing ecosystem, there are unequivocal standouts whose products and people are driving business forward. Just look at Nvidia, which is transforming how marketers work; or Kroger, Target and Albertsons, retailers embracing their roles as media platforms; or Uber, which has turned rides and deliveries.
Martech
DECEMBER 11, 2023
In 1961, the novel “Catch-22,” by Joseph Heller was published and its title immediately became short-hand for an all-too-familiar type of organizational lunacy: circular reasoning. That’s the situation where one fallacy is used as proof of another. Like, “If A is true because B is true, B is true because A is true.” Sales executives and marketers are caught in a Catch-22 that says we need more marketing activity because we have more sales resources — we have more sales resources, so we nee
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
DECEMBER 11, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Chance Jezebel lives again. The snarky feminist digital pub relaunched Monday, and it is modeling its digital ad strategy on that of its new parent, indie publisher Paste Magazine, Adweek reports. About a quarter of Paste’s revenue stems from private marketplace deals […] The post Jezebel Tries A Programmatic Reprieve?
Adweek
DECEMBER 11, 2023
Feminist publisher Jezebel, which reports on reproductive politics and celebrity culture with a biting humor, relaunched Monday after being acquired by independent publisher Paste Magazine last month. Jezebel struggled to turn a profit under its former owner, G/O Media, in part because of brand safety concerns that throttled the open-exchange demand for its programmatic inventory.
AdExchanger
DECEMBER 11, 2023
With third-party cookies on their way out, direct deals are making a comeback. For newer publishers that have yet to integrate open-auction infrastructure, there’s no rush to start a programmatic business. Likewise, which offers personalized TV, movie, book and podcast recommendations, is one such publisher. The company launched in 2018 with backing from Bill Gates, […] The post Why Likewise Is Focusing On Direct Deals Instead Of Programmatic appeared first on AdExchanger.
Adweek
DECEMBER 11, 2023
Every year at this time, Adweek rounds up the best ads from the previous 12 months and, not surprisingly, those highlighted often reflect or foreshadow winners in prestigious industry contests. This list is different. Not because the quality of the creative isn't stellar--quite the opposite. But this inaugural collection of hidden gems is meant to.
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AdExchanger
DECEMBER 11, 2023
For the past two decades, B2B marketers have been inundated with messaging telling them they need to “take a page from the B2C playbook.” In other words, they were told to modernize their strategies and tactics for connecting with customers and prospects in a digital-dominant, omnichannel reality. Like so many messages in the marketplace, there’s […] The post The Principles That Will Guide The Future Of B2B Data appeared first on AdExchanger.
Adweek
DECEMBER 11, 2023
NGO Sea Shepherd Brazil and Wieden+Kennedy Sao Paulo have formed a supergroup of heavy metal and punk rock musicians to draw attention to the dangers that heavy metals like arsenic and mercury pose to fish and the people who eat them. Megadeth drummer Dirk Verbeuren joins a group of Brazilian musicians including Dead Fish lead.
Seth Godin
DECEMBER 11, 2023
If you announce that something is elegant or classy, it probably isn’t. There’s a humility to hospitality and sophistication that evaporates when we name it.
Adweek
DECEMBER 11, 2023
Krystal Olivieri has unexpectedly exited her role as North America CEO of Choreograph, GroupM's data and technology organization. A source close to the situation confirmed Olivieri's departure, and that the organization is now searching for a new leader to replace her. Before becoming CEO in May 2021, Olivieri served as Choreograph and GroupM's global chief.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Smart Insights
DECEMBER 11, 2023
5 Reasons to consider a life as a T-Shaped Marketer Editor's note: We have updated this post, ten years after Simon Swan originally wrote it, to highlight what we have always felt is missing from the concept. the need for … The post Are you a T-Shaped Marketer? And which type? appeared first on Smart Insights.
Adweek
DECEMBER 11, 2023
In her 2020 book, Who Comes Next? Leadership Succession Planning Made Easy, Mary C. Kelly argues a lack of leadership planning is "the next business crisis." "The past few years reminded us that no one will stay forever in the same job. Leaders get promoted or retire. It's inevitable," she wrote. And in the more.
Martech
DECEMBER 11, 2023
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
Adweek
DECEMBER 11, 2023
On Sept. 6, the video game Starfield was officially released on Xbox and PC. It was the first new intellectual property developed by Bethesda Game Studios in 25 years. Because the ambitious and lavishly produced role-playing game came from the mind of Todd Howard--the Bethesda game director and executive producer who led the creation of.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Playwire
DECEMBER 11, 2023
Key Points Navigating New Privacy Laws : Publishers and creators must adapt to emerging global privacy laws in 2024, focusing on user consent and transparent data processing to remain compliant. Diverse Platform Privacy Needs : Different challenges in data privacy on desktop and mobile platforms require tailored compliance strategies for publishers and creators.
Adweek
DECEMBER 11, 2023
The National Football Team in Argentina took the World Cup on Dec. 18, 2022, marking a major milestone for fans in the South American country. With Lionel Messi often credited for his uniting effect on the team, to celebrate the win is to celebrate his contributions. Coming up on the first anniversary of this historic.
Digiday
DECEMBER 11, 2023
Finding up-and-coming talent to partner with as well as trend spotting has long been crucial for marketers and agency execs who want their brands to be a part of culture in a way that keeps them relevant with young audiences. In recent months, that’s only gotten more important with the accelerated growth of influencer marketing, shifting content consumption habits and the continued fragmentation of the social media landscape.
Adweek
DECEMBER 11, 2023
It's finally time again to put together Adweek's Hot List, which honors the best in TV, media and digital & tech each year. This year we'll again spotlight a Media Visionary, leading executives, creators, shows and companies across dozens of categories. Our iconic Hot List--published in print and online on March 12--evolves every year to.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
DECEMBER 11, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. We’re hitting the heart of the holiday shopping season, and as brands take this time to up their marketing on TikTok and Amazon , the story looks a bit different for Google. While brands and retailers still see Google as an important part of their marketing strategy during the holidays and throughout the rest of the year, it’s possible that Google’s value to marketers
Adweek
DECEMBER 11, 2023
Social media has always been full of people who want to talk about their kids, but the internet has more recently made a joke of calling out parents who want to profit off their toddlers as alleged miniature philosophers, scholars and comedic geniuses. Assertions like, "My 3-year-old just told me to stand up a little.
Digiday
DECEMBER 11, 2023
The end of widespread tracking is likely still a year off. So, do marketers start exhaling in relief? Well, it’s a matter of perspective. Some are navigating these waters pretty well by updating their ad tech partners and changing their measurement plans. On the flip side, there are others who are still figuring out how to tackle the issue. And then there are those who are just not dealing with it at all.
Adweek
DECEMBER 11, 2023
Here's a Christmas story that tells the tale of a man whose whole life improves because he buys a lottery ticket--but not in the way that might be expected. The annual Dutch State Lottery campaign to promote its New Year's Eve Draw features a young man buying a ticket for the draw after having found.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
DECEMBER 11, 2023
Para ninguna marca es secreto que los latinos representan uno de los grupos demográficos de más rápido crecimiento en Estados Unidos, según los últimos datos del Censo unas 63 millones de personas se identifican como hispanos, un número que prevén se duplicará en 2060. Por consecuencia, varias firmas se han dado a la tarea de investigar más a fondo el comportamiento de estos consumidores.
Adweek
DECEMBER 11, 2023
Three years after the world shifted to a work-from-home model during the pandemic, companies are trying to navigate the still-evolving work landscape. Fully remote, back in office or a hybrid model? No matter the choice, team leaders are continuing to figure out the best way to connect with their teams and colleagues. How have industry.
Digiday
DECEMBER 11, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify In the wake of measurement woes and data privacy initiatives muddying digital targeting capabilities, a number of companies have pivoted to become less reliant on targeting customers via third-party cookies to generate quick sales via performance marketing. Instead, they’ve become more focused on boosting brand awareness to re-familiarize customers with their brand.
Adweek
DECEMBER 11, 2023
About a year ago, Xerox Holdings Corp. chief marketing officer Deena LaMarque Piquion approached her company's chief technology officer with a small ask: Could she get the tech team's help to eliminate duplicative data from an email marketing list? The CTO said yes, of course.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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