Adweek
DECEMBER 21, 2023
Fans tuning into Saturday's NFL match-up between the Buffalo Bills and Los Angeles Chargers are going to see significantly fewer commercials. NBCUniversal and the league have partnered for the NFL's first commercial-free fourth quarter, a 40% reduction in standard NFL ad load. Streaming exclusively on Peacock with coverage beginning at 8 p.m., Hyundai, Capital One.
AdExchanger
DECEMBER 21, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The AI A/B Google Ads industry liaison Ginny Marvin was called out during a recent Q&A session hosted on an SEO-focused Discord server. SEO folks had spotted instances where Google clearly A/B tested different ad copy options without a brand’s awareness or approval, Search […] The post Google’s AIs Decide To Handle A/Bs; Ended, The Streaming Wars Have appeared first on AdExchanger.
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Adweek
DECEMBER 21, 2023
Traditionally, creator and brand partnerships are formed via communications through brand comms teams, influencer agencies and/or direct messages on social platforms. Through The Creatorverse Exchange program, brands and creators were able to go beyond the traditional channels and have a direct line straight to each other. Earlier this year, Meta and Adweek partnered together to.
AdExchanger
DECEMBER 21, 2023
2023 was an eventful year in the land of TV ad measurement, from buy-side demand for performance-oriented CTV campaigns to the dramatic competition between alternative TV measurement providers. The post The 2023 TV Measurement Shakeout appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 21, 2023
In order to encourage clients to make more sustainable advertising decisions, agencies like Wavemaker, Havas Media Network U.K. and Omnicom Media Group are increasingly measuring the carbon impact of media plans alongside return on investment. This lets agencies find overlaps between sustainability and effectiveness without eliminating the nuance that exists between industries and media channels.
AdExchanger
DECEMBER 21, 2023
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … and happy holidays to all who celebrate! The post Comic: He Sees You When You’re Streaming appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
DECEMBER 21, 2023
Good news if you are running very late on dealing with holiday cards like I am. AI is here to help! Digital United has launched the free-to-use JingleBot HolidAI ( I see what you did there) Card Generator. You can personalize it yourself or let the AI surprise you! What could go wrong with that? Here’s my robotic dog wishing you a Happy Lunar New Year.
Adweek
DECEMBER 21, 2023
The breathless excitement around generative artificial intelligence since OpenAI introduced ChatGPT in November 2022 has spurred a crop of vendors and tech partners dressing up their tech as AI, causing frustration among marketers who are grappling to understand how best to meaningfully implement the tech. Gen AI is expected to attract investments of more than.
AdExchanger
DECEMBER 21, 2023
In 2023, supply-path optimization took off, brands took their scalpels to made-for-advertising websites and DSPs and SSPs launched SPO products to cut down on hops. Plus: lessons from the year in data privacy. The post The Big Story: Recapping The Year In SPO And Data Privacy appeared first on AdExchanger.
Adweek
DECEMBER 21, 2023
The merry-go-round of marketers continued as ever this year with well-known and long-established figures perhaps surprisingly moving on from their positions in a volatile economic market. With most brands expected to cut back or plan to maintain their marketing spend in the coming year, stability in that department would be a bonus. However, for various.
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AdExchanger
DECEMBER 21, 2023
2023 was the year live sports entered the streaming arena in full force, creating a new form of fragmentation in the process. The post Sports Took Over The Streaming Wars In 2023 appeared first on AdExchanger.
Adweek
DECEMBER 21, 2023
And so it begins. Following Paramount's recent announcement that it's rebranding its Showtime linear channel, Adweek heard from ad industry experts that more consolidation is on the way. But no one was expecting an Axios report late Wednesday that Warner Bros. Discovery CEO David Zaslav and Paramount Global CEO Bob Bakish had met to discuss.
Martech
DECEMBER 21, 2023
This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. There are two things to do before starting this process. Nail your value proposition. Constructing a powerful and effective value proposition must include what is exclusive to your offer and answer the question “Why should I choose your company over any
Adweek
DECEMBER 21, 2023
Digitally-native brands--diversifying away from performance platforms like Meta and Google--are finding success in a decisively analog, famously brand-building medium: linear television. Five-year-old direct-to-consumer (DTC) diaper brand Coterie started investing in linear television in fall 2022, said Ankur Goyal, vp of growth at the company. The channel boasts a cost per acquisition (CPA) that is competitive.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Seth Godin
DECEMBER 21, 2023
A divo (or diva) is an opera singer with skill. Sometimes, though, that skill comes in a package that also includes imperiousness, skittishness and a fair amount of unpredictable drama. It’s tempting to imagine that CEOs, painters or poets that bring the noise must also have skill. But burning your guitar doesn’t make you Jimi Hendrix. There are some film directors that have meltdowns, go over budget and fuel their creative work with feuds.
Adweek
DECEMBER 21, 2023
Meta's decision to launch an ad-free tier for Instagram and Facebook users in much of Europe has been positioned as a move to comply with regulations like the Digital Services Act. However, with Facebook and Instagram users in the EU being charged up to 12.99 euros ($14) a month for the ad-free experience (which also.
More About Advertising
DECEMBER 21, 2023
Adland might be said to have come through 2023 in reasonable shape (well it’s still here) but, post pandemic, there are a new set of problems: high inflation, low growth and a media ecosystem (online) that everybody knows is woefully inefficient, even fraudulent sometimes, but too many people are making money from it for it … The post A difficult 2023 for many but let’s look forward to 2024 – Happy Christmas to all our readers first appeared on More About Advertising.
Adweek
DECEMBER 21, 2023
Building and maintaining strong partnerships with the CEO and the rest of the C-Suite is beyond crucial for marketing leaders. In this week's episode, hear from Kickstarter's new marketing lead Courtney Brown Warren as she shares what is becoming more critical for CMOs today, especially when working under a CEO with a marketing background. Stream.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
DECEMBER 21, 2023
Michael Beebe, CEO, Dstillery For the digital advertising industry, planning for 2024 is unlike any other year. It is going to be, in a word, dynamic. The industry is heading into an unusual transition that will affect the fabric of the open web ecosystem: the forced, fast and complete transition away from the third-party cookie for targeting and measurement.
Adweek
DECEMBER 21, 2023
At the close of each calendar year, we editors like to ask industry leaders what they learned that year and what they'll take away into the next. One word has dominated our conversations reflecting on 2023: resilience. A fitting 2023 word, that. Marketing organizations and creative agencies have had to be especially resilient as they.
Digiday
DECEMBER 21, 2023
In the early days of ad tech, privacy wasn’t a top priority. The excitement from the white heat of technological advancement meant there was too much money to be made as the new millennium dawned. Related Insights Digiday Programmatic Marketing Summit Why the ad industry still isn’t ready for Google to remove third-party cookies in Chrome Read More Investors giddy at the prospect of striking gold with “ the next Google ” were all eager to lay to rest the infamous John Wanamaker
Exchange Wire
DECEMBER 21, 2023
In this installment of our Predictions 2024 series, we step outside into the world of out-of-home (OOH) and digital out-of-home (DOOH). A segment of the industry in recovery from the days of the coronavirus pandemic, will 2024 see DOOH come to [.] The post Predictions 2024: OOH & DOOH appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
DECEMBER 21, 2023
Most of the media trade headlines revolve around connected TV, search and programmatic buying of digital inventory. Far less attention is given to media channels that operate closer to the fringes of mainstream marketing budgets — digital out of home, experiential and cinema advertising. Regardless of whether that’s fair, it’s the reality that these so-called alternative media still struggle to secure larger budgets, particularly in times of economic uncertainty — which the marketing industry is
Ad Monsters
DECEMBER 21, 2023
Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This year, our Decoder series covered the gamut — iOS 17 privacy updates, state privacy laws, and supply path optimization.
Digiday
DECEMBER 21, 2023
RELATED: The Digiday Podcast ‘Retention has been one of our best stories of the year’: Bob Cohn on steering The Economist through crisis [link] The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Miliecvic of Sparrow Advisers sharing her insights.
VideoWeek
DECEMBER 21, 2023
For the last episode of the year, Elizabeth Anyaegbuna, CEO of 16x9media, joins Vincent Flood, Editor-in-Chief at VideoWeek. Alongside her media agency, Elizabeth serves as President of Bloom UK, a professional network for women in communications, and co-founded the inclusion group Bloom In Colour. Most recently she helped launch Join Our Table, an initiative supporting black women in media and advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
DECEMBER 21, 2023
Today nearly everything that can be an ad is, thanks to the scores of retailers rolling out media networks and the surplus of streaming services adding ad-supported tiers. To stand out in this crowded landscape, Museum of Illusions Atlanta is getting creative and testing 3D ads. Back in the fall, the museum, which combines education and entertainment, opened a new flagship location in Las Vegas with a new 3D ad of an eye overlooking the Vegas Strip.
VideoWeek
DECEMBER 21, 2023
Warner Bros. Discovery (WBD) and Paramount Global held merger discussions on Tuesday, signalling a possible tie-up between two of the largest US broadcast outfits. Deadline has reported that Paramount CEO Bob Bakish and WBD CEO David Zaslav have met for “preliminary” merger talks, according to sources close to the companies. Rumours of a potential Paramount sale first arose last week , when sources confirmed that media mogul Shari Redstone was in talks to sell a controlling stake in
More About Advertising
DECEMBER 21, 2023
Purplebricks is one of those companies that should have revolutionised its market – moving home – but somehow hasn’t. In fact it’s made quite a lot of people recognise that conventional estate agents actually do something to almost justify their escalating fees in a (still) rampantly inflated UK property market. It’s quite hard to sell … The post Purplebricks has another bash at DIY house selling first appeared on More About Advertising.
Digiday
DECEMBER 21, 2023
RELATED: The Digiday Podcast ‘Retention has been one of our best stories of the year’: Bob Cohn on steering The Economist through crisis [link] Subscribe: Apple Podcasts • Stitcher • Spotify Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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