Mon.Apr 01, 2024

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Gen-AI Search Engine Perplexity Has a Plan to Sell Ads

Adweek

Generative AI search engine Perplexity, which claims to be a Google competitor and recently snagged a $73.6 million Series B funding from investors like Jeff Bezos, is going to start selling ads, the company told ADWEEK. Perplexity uses AI to answer users' questions, based on web sources. It incorporates videos and images in the response.

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How Google’s Ad Tech Algorithms Shape Our Digital Culture

The Ad Tech Blog

Tech advancements have significantly influenced the evolution of advertising. Google’s ad tech algorithms are at the heart of these advancements. The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience.

Ad Tech 100
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How the Bud Light Boycott Changed Marketing

Adweek

The idea behind Bud Light's #EasyCarryContest, which debuted around this time last year, was straightforward: Offer people a chance to win $15,000 for posting a video of themselves carrying as many cans, bottles or glasses of beer as possible. Much like some of the footage participants shared online, the outcome has been messy. Enter to.

Marketing 285
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Cadent Acquires AdTheorent For $324 Million, With Plans To Expand Beyond TV

AdExchanger

Advanced TV advertising company Cadent announced plans to drop $324 million to acquire the performance marketing company AdTheorent. The post Cadent Acquires AdTheorent For $324 Million, With Plans To Expand Beyond TV appeared first on AdExchanger.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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With Mischief as Its Agency of Record, Carter’s Wants to Push the Boundaries of the Kids Category

Adweek

Carter's, a heritage children's apparel brand, has named Mischief @ No Fixed Address its creative agency of record as it looks to appeal to a whole new generation as Gen Z becomes parents. The company is looking to grow its brand and equity with unignorable marketing aimed both at its loyal customers and a whole.

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Kinds of courage

Seth Godin

Courage is a generous act that involves risk. It’s not courageous to hang out with friends and make a crank phone call. The risk involved might be actual risk (it took courage to go to the moon) or it might feel risky (raising your hand at a meeting to ask a useful question probably has no real downside but it feels that way). Too often, we get hung up on how risky it feels, and fail to focus enough on how generous the work is.

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SuperAwesome Targets New Opportunities In Kids Advertising Beyond The Metaverse

AdExchanger

Although SuperAwesome is no longer part of Epic Games, it’s got a gameplan to expand its youth-focused ad marketplace, CEO Kate O’Loughlin told AdExchanger. After being acquired by Epic Games a little over three years ago, SuperAwesome was spun off in September in a deal that involved SuperAwesome’s management team reacquiring most of the company’s […] The post SuperAwesome Targets New Opportunities In Kids Advertising Beyond The Metaverse appeared first on AdExchanger.

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Suzy’s ‘The Speed of Culture’ Podcast and ADWEEK Renew Partnership Through 2026

Adweek

New York, NY, April 1st, 2024 - Suzy, a leading end-to-end market research software platform, is thrilled to announce the renewal of its partnership with ADWEEK, a leading source of news and insights covering marketing, media and technology, for the podcast, The Speed of Culture. The partnership, which first took the ADWEEK Podcast Network by.

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Retargeting campaigns to acquire new customers: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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Red Antler Names Kiser Barnes Partner and CCO to Grow at Scale

Adweek

Brooklyn agency Red Antler named Kiser Barnes as partner and chief creative officer to elevate the work of its client roster, expand its portfolio of global business partners and solidify the agency's creative reputation. Barnes comes to Red Antler from Digitas, where he served as executive vice president, head of design. His years of design.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Navigating the EU’s Rough Regulatory Seas: Understanding the DMA and DSA Impact on Digital Advertising

Ad Monsters

With the Digital Markets Act (DMA) and the Digital Services Act (DSA), the European Union is charting new territories in digital media and advertising. Let’s dive into how these changes will create waves throughout our digital world. Nowadays, strategies for thriving in the ever-evolving world of digital media and digital advertising are more about navigating the complex seas of regulation than anything else.

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TechMagic Podcast: New Social Media Laws in Flordia and Tennessee Adopts the ELVIS Act

Adweek

In this episode, host Cathy Hackl and guest host Lee Kebler discuss a wild week in laws and regulations. Kebler shares a Florida bill prohibiting those 14 years and younger from joining social media. While some social media regulation could be useful, the question is, how is it enforceable? They discuss the implications of the.

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Data Privacy in Digital Advertising

Brid.tv

Increasing global concern about online user privacy has brought big changes within the digital advertising industry in recent years. Data privacy regulations such as GDPR, heightened consumer awareness, and cookie depreciation have undoubtedly led to a giant shift in how platforms, publishers, and advertisers conduct business. User data privacy is now front and center.

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Unraveling the AI dilemma in media agencies: cost savings or revenue shake-up?

Digiday

As media agencies tout the potential of AI efficiencies, marketers are probing: Will this translate to cost savings, and if so, will those savings benefit them? No one’s brandishing pitchforks yet, but a storm of probing questions is gathering momentum. Marketers are asking: How is your agency harnessing AI and automation? Which tasks or workflows are AI-driven?

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Are You An April Tool?

Rob Campbell

This blog has been going for a loooooooong time. Which means, it’s had its fair share of April Fool posts. Some have been very good [ even though I say it myself ] with different industry people picking it up and commenting on it thinking it’s real. And some being utterly, utterly shite. But this year I decided not to do one. Not because I couldn’t be bothered.

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Marketing Briefing: How eBay is experimenting with generative AI for more ad personalization now

Digiday

Much of the chatter about the impact of generative AI on advertising tends to focus on the potential future possibilities rather than current applications. Over the last six months, eBay’s in-house AI team has been figuring out how the company can leverage generative AI to help with ad personalization. “A lot of where we’ve focused our AI and personalization activities in the past has been in predictive modeling, really understanding more of what you want, when you might want it, how you might w

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Taco Bell’s New Secret Sauce; YouTube Is Ditching The Services Biz

AdExchanger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Yummy Data For Yum Brands, owner of chains such as Pizza Hut, Taco Bell and KFC, the new “secret sauce” isn’t the sauce at all. It’s cross-brand customer data. Yum, yum, yum. Joe Park, Yum’s new chief digital and technology officer, tells The […] The post Taco Bell’s New Secret Sauce; YouTube Is Ditching The Services Biz appeared first on AdExchanger.

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‘We’re such a different company today’: Inside Olipop’s growth strategy with Chad Wilson, head of marketing

Digiday

Subscribe: Apple Podcasts • Stitcher • Spotify Prebiotic soda brand Olipop is in growth mode, coming off $200 million in annual sales and its first national campaign with pop star Camila Cabello last year. A lot of the six-year-old brand’s initial popularity tracks back to TikTok. However, the last year has been transformational for Olipop, positioning itself as a true competitor to the likes of legacy brands like Pepsi or Coca Cola.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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First-Party vs. Third-Party Cookies: What Marketers Need to Know

Smart-Hub

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. However, due to the growing privacy concerns, as well as privacy-related regulations, advertisers and publishers need to review their data collection and usage methods.

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Four months in, here’s the rundown of Google’s Chrome cookie conundrum so far

Digiday

Four months down, and Google’s endeavor to wrangle the tracking chaos in Chrome is… well, let’s call it complex. A grand total of one percent of browser traffic is now free from third-party cookies. Hooray? Amidst the ensuing chaos, there’s been a medley of trial and error, wild guesses, and enough pontificating to fill a library. Time to hit pause, sift through the wreckage, and brace ourselves for the next act in this digital circus of drama.

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Unlocking Additional Revenue Streams: The Growing Role of Brand Partnerships and Influencer Marketing

Playwire

Key Points Target Your Niche : To attract relevant brand partners, identify and build an engaged audience within a specific niche. Show Your Value : Create high-quality content aligned with potential partners' products and audience interests. Start Small and Build : Reach out strategically, land initial brand collaborations, and deliver results to secure long-term, lucrative partnerships.

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How to reach gamers and understand gaming experiences: IAB PlayFronts

Martech

Left to right: Jayson Dubin, CEO, Playwire; Julie Piskin, head of global partner program, Roblox; Pete Basgen, director and global lead, gaming & esports, Wavemaker; Paul Chenier, EVP global sales, Playwire at IAB PlayFronts. Image: IAB. “We’ve been trying to compete for media dollars by talking about how gaming is mass entertainment for playing the ‘scale’ card,” said IAB’s vice president, Experience Center Zoe Soon, at IAB PlayFronts this week.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Beyond attendance: Unlocking B2B growth with event-led Strategies

Martech

Events play a crucial role in fostering connections and driving growth in B2B marketing. However, traditional methods of measuring event success often fall short. Enter event-led growth (ELG) — a transformative strategy focused on win rates rather than mere attendance. This article tackles the limitations of traditional event metrics and how ELG is revolutionizing B2B marketing events.

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Privacy plus personalization: The new frontier of digital advertising

Martech

Break-neck rates of change are inevitable as digital marketing responds to technological advancements, shifting consumer behavior and policy demands. For the past three decades, marketers have been leading the way on the web, adapting to constant changes. Despite this, progress isn’t slowing down. Projections show that digital marketing in the U.S. could increase by $100 billion in the next three years.