Adweek
JANUARY 26, 2025
Paramount is setting itself up for a big win in the AFC Championship game. Today, the company announced that, for the first time, it's bringing live, shoppable ads to Sunday's NFL playoff matchup between the Buffalo Bills and the Kansas City Chiefs.
AdExchanger
JANUARY 26, 2025
Anyone with a predilection for breakfast food, tube-shaped instruments and respectful data collection practices is gonna have a great Jan. 28. Because Jan. 28 is National Blueberry Pancake Day, National Kazoo Day and, of course, Data Privacy Day, an annual holiday of sorts to raise awareness about the importance of data protection, privacy and cybersecurity. […] The post If Youre A Publisher And You Dont Know What A UOOM Is, Then Read This appeared first on AdExchanger.
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Adweek
JANUARY 26, 2025
Not only do beluga whales have Einstein-level IQs, but at least one of the Arctic-dwelling creatures has been blessed with the gift of speech. That's according to a comedic 30-second teaser from NerdWallet for its first Super Bowl commercial. The video, launching today during the NFL Conference Championship games, plays fast and loose with the.
Digiday
JANUARY 26, 2025
Jessica Chan is a one-woman team at Perplexity with quite the task at hand: convince publishers that Perplexity has something to offer them, at a time when media companies are increasingly seeking litigation against AI tech companies for copyright infringement. Its quite the feat for one person. But after speaking with her boss, former colleagues and publishing executives, it seems that Chan is poised to lure publishers in, given her experience and the hard and soft skills she’s developed
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdExchanger
JANUARY 26, 2025
Who would you hire if you were picking your marketing team from scratch? Team members that carefully strategize their work ahead of time, proactively collaborate and know when to look for external help to achieve the objective, with the right level of autonomy? If this sounds good, then you will love AI agents. And they […] The post Why And What Marketers Need To Know About AI Agents appeared first on AdExchanger.
Digiday
JANUARY 26, 2025
For all the dollars advertisers have been shoveling into retail media networks, marketers are starting to scrutinize the industry’s latest shiny object a bit harder. The pitch of RMNs was their first-party data and the potential to truly track sales. Marketers, however, are still looking for the retailers to make good on that promise. This year, expect more emphasis on measurement with advertisers prioritizing incrementality metrics as opposed to return on ad spend, or ROAS, which has trad
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
JANUARY 26, 2025
The world of audio hasnt exactly been a hotbed of innovation and wild growth, despite the ubiquity of streaming audio and podcasting two areas that have enjoyed a steady climb in ad revenue since the pandemic. Terrestrial radio represents the audio equivalent of linear TV in its slow backward roll in ad-revenue generation, despite surprisingly consistent audience numbers over the years.
AdExchanger
JANUARY 26, 2025
At long last, brands on Threads can buy ads. Plus, Meta is also trying to copy-and-paste an alternative to CapCut. The post Threads, Meet Ads; Everyone, Meet Edits appeared first on AdExchanger.
Seth Godin
JANUARY 26, 2025
The simplest way forward is to see which boxes your target market has and then check all of them. Unfortunately #1: The audience doesn’t publish their actual list of boxes, they conceal many of them. Unfortunately #2: They don’t all have the same boxes. Unfortunately #3: If it were that straightforward, your competition would have done it all already.
AdExchanger
JANUARY 26, 2025
Some buyers are vocalizing their frustrations that the lack of transparency in CTV ad buying could impact the channel's growth trajectory. The post Buyers Say CTVs Transparency Problem Remains A Roadblock To Investment appeared first on AdExchanger.
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AdvertiseMint
JANUARY 26, 2025
In today’s competitive digital landscape, standing out is crucial for successful marketing campaigns. Impression-based remarketing provides an innovative approach to reaching potential customers who have interacted with your brand in subtle ways. Unlike traditional click-based methods, this strategy enhances your brand exposure by targeting users who’ve merely viewed your advertisements.
Digiday
JANUARY 26, 2025
For 14 hours on January 19, 2025, TikTok disappeared from the U.S. , plunging markets into a state of collective panic. The app, once synchronized with teenage dance crazes and meme culture, had become a cultural juggernaut and for many brands, a hard to replace lifeline. It was a shell shock to the system, said Jennifer Kohl, chief media officer at VML, the ad agency that had clients suddenly grappling with a possibility theyd only entertained in hypotheticals: life without TikTok.
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