Martech

JUNE 6, 2023

Apple’s Vision Pro. Image: Apple. This week Apple announced the Vision Pro headset, available early next year. Here’s what we know so far about the device and what this means for marketers experimenting with AR and VR engagement. “Spatial computing” and AR. The use cases demoed at Apple’s Worldwide Developers Conference (WWDC) show augmented reality (AR) experiences where users interface with a digital layer on top of their real-world environment.

Marketing 126

Marketing Machine Learning eCommerce MarTech 126

Marketing Dive

JUNE 6, 2023

The chain says it's meeting fans at the "intersection of nostalgia and culture" with a Grimace-themed purple shake, an 8-bit video game and a new ad.

120

120

Seth Godin

JUNE 6, 2023

We’re not in races very often. Usually, what we’re doing is more like a walkathon, or perhaps, a hike. And yet, we’ve been pushed to believe that the only performance that matters is a scarcity-based victory. They close the parkway near my house on Sundays. As people pedal along, you can see the ripple of anxiety that spreads when a fast biker ends up passing everyone else.

110

110

Martech

JUNE 6, 2023

In today’s economy, companies are focusing on doing more with less. However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. Marketers and martech professionals have the option to buy one product or a full platform suite. Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once.

MarTech 109

MarTech Communications Marketing Conversion 109

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdExchanger

JUNE 6, 2023

Microsoft’s purchase of Xandr from AT&T in late 2021 might have looked like an embrace of third-party ad tech. But while parts of the Xandr tech are considered valuable by Microsoft, The post Microsoft Is Deprioritizing Third-Party Ad Tech Amid Reorgs And Layoffs appeared first on AdExchanger.

Ad Tech 100

Ad Tech 100

Monetize More

JUNE 6, 2023

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. Merely displaying ads on mobile devices is no longer sufficient. To maximize the impact of your mobile ad campaigns, it’s essential to prioritize viewability.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

AdExchanger

JUNE 6, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rise (And Fall) Of The Machines CNET made waves in January when it started publishing articles that were The post CNET Backpedals On AI-Generated Content; FTC Fines Microsoft $20M For Collecting Kids’ Data appeared first on AdExchanger.

Ad Exchange 90

Ad Exchange Marketing 90

VideoWeek

JUNE 6, 2023

UK TV measurement body Barb is exploring the measurement of ads on Netflix’s ad tier, the organisation said in a briefing this morning. Barb already measures viewing on Netflix , alongside other streaming services, but is now developing a proof of concept that would allow advertisers to identify and measure the spots they have booked for their clients.

Audience 72

Audience Fashion Advertising Agency 72

AdExchanger

JUNE 6, 2023

In truth, it doesn’t matter when – or if – third-party cookies go away for good. Despite the industry’s collective hand-wringing, we’re in a moment rife with possibility. The advertising The post Three Ways You Can Improve Addressability Now appeared first on AdExchanger.

Cookies 82

Cookies Advertising 82

Marketing Dive

JUNE 6, 2023

At its annual event, the tech giant revealed several upgrades for its core communication apps and showed off a long-awaited mixed-reality headset.

Communications 75

Communications 75

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Digiday

JUNE 6, 2023

Personalization, authenticity and inclusivity emerged as significant themes among this year’s Digiday Media Awards shortlist. With the expansion of digital media’s global reach and influence, brands are recognizing the importance of investing in emerging channels to engage diverse communities. The Brazilian Report was shortlisted for several categories, including Best Podcast for its weekly series, ‘Explaining Brazil.

Media 68

Media Impressions Advertising Audience 68

Marketing Dive

JUNE 6, 2023

An expansion of the 25-year relationship between the brewer and the basketball league will see the light beer brand’s presence grow on and off the court.

70

70

Digiday

JUNE 6, 2023

Personalization, authenticity and inclusivity emerged as significant themes among this year’s Digiday Media Awards shortlist. With the expansion of digital media’s global reach and influence, brands are recognizing the importance of investing in emerging channels to engage diverse communities. The Brazilian Report was shortlisted for several categories, including Best Podcast for its weekly series, ‘Explaining Brazil.

Media 68

Media Impressions Advertising Audience 68

Marketing Dive

JUNE 6, 2023

An expansion of the 25-year relationship between the brewer and the league will see the light beer brand’s presence grow on and off the court.

65

65

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Digiday

JUNE 6, 2023

As artificial intelligence’s ubiquity intensifies pretty much anywhere you look across the marketing and media landscape, there’s a growing awareness that there are risks inherent in this ultra-powerful new technology. Whether enough steps are being taken to mitigate risks remains a huge question mark. Agency holding company Publicis Group announced on Monday it’s the first of its competitive set to join the Coalition for Content Provenance Authority (C2PA), to advocate for responsible use and m

Marketing 63

Marketing Ad Tech Media Agency 63

Marketing Dive

JUNE 6, 2023

The company’s ad division is drawing from a traditional shopper marketer playbook by in-housing product demos and testing ads in its radio network.

Marketing 62

Marketing 62

Digiday

JUNE 6, 2023

In classic “Apple phenomenon” style, the tech giant has managed to whip marketers into a frenzy over what seems to be an experimental product with a jaw-dropping price tag of $3,500. They know the technology is far too nascent and its limitations too apparent to get carried away, but they are captivated by its potential. “Marketers are going to see the headset as a gold rush moment,” said former Apple executive Matt Robison, who now runs his own marketing agency Robotproof.

Marketing 63

Marketing Agency Media 63

Exchange Wire

JUNE 6, 2023

In today's ExchangeWire news digest: Coinbase faces legal action for violating US securities law; Spotify cuts 200 jobs as it revises its podcast offerings; and new data indicates funding for European start-ups will decline 39% this year. Coinbase sued for crypto [.] The post SEC Sues Coinbase for Unregistered Crypto Brokering; Spotify Redirects Podcast Division appeared first on ExchangeWire.com.

52

52

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Digiday

JUNE 6, 2023

Two of the most prominent demand-side platforms in ad tech have held talks in recent weeks with potential outcomes including Viant purchasing MediaMath, a deal that would take one of the most longstanding names in the sector onto the public markets. The exact nature of the proposals on the table is unclear, albeit it is widely understood that MediaMath – an ad tech company whose 2022 refinancing round saw its founder and original CEO Joe Zawadzki exit – has been exploring a sale since 2020.

Demand Side Platform 63

Demand Side Platform Ad Tech Media Marketing 63

Kritter

JUNE 6, 2023

In the current digital marketing scenario, every company, irrespective of its size and scale, is […] The post 7 Compelling Reasons To Choose White-Label Ad Platforms appeared first on Kritter.

Marketing 52

Marketing 52

Digiday

JUNE 6, 2023

The Trade Desk yesterday unveiled a host of changes to its platform at an event hosted in New York City where company CEO Jeff Green showcased a series of updates to its platform, principally Kokai. During his keynote, Green distilled quite a bit of information to attendees in a session that easily ran in excess of an hour with the update announcements geared towards distilling how The Trade Desk aims to loosen the vice-like grip the industry’s Walled Gardens have over advertisers’ b

Media 62

Media Advertising Marketing 62

Aronson Ads

JUNE 6, 2023

June marks the arrival of Pride Month! But what exactly is Pride Month? It’s a dedicated period of thirty days aimed at amplifying the voices of LGBTQIA individuals, honoring LGBTQ culture and history, and celebrating their identities. However, Pride Month’s origins lie in its roots as a protest against discrimination faced by the LGBTQIA community.

52

52

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Paleo AdTech

JUNE 6, 2023

Jason was the co-founder with his fellow Yahoo veteran Tim Cadogan of OpenX, a pioneering ad server and then programmatic exchange that launched in 2008. Today he is co-founder and CEO of tvScientific , a CTV-oriented programmatic platform. Jason began his journey in business development in Southern California at one of the original ISPs, Earthlink , which persists to this day.

Ad Server 52

Ad Server Audience Advertising Media 52

Basis

JUNE 6, 2023

It can entice a swipe up, a sign-up, or even a bona fide conversion. Of the many elements that your ad needs to contain, the call to action (or CTA) is one of the most important. Why? Because your CTA is what gets your audience to do what you want them to do. It will often be the first thing they see in your ad, so it has to be compelling. It needs to cut through the noise of the thousands of other ads that vie for a consumer’s attention, so it has to be memorable.

Conversion 52

Conversion A/B Testing Audience Communications 52

VideoWeek

JUNE 6, 2023

The UK’s Association for Commercial Broadcasters and On-Demand Services (COBA) has hit out at Ofcom’s proposal to allow public sector broadcasters to run more ads. While Ofcom’s decision isn’t final, it said back in April that it intends to adjust rules to allow PSBs to run an average of nine minutes of ads per hour (up from a current limit of seven minutes).

Audience 52

Audience Media Marketing 52

AdExchanger

JUNE 6, 2023

There’s a prevailing narrative that supply-side platforms are releasing tools to cut out demand-side platforms in a desperate attempt to differentiate. But “it’s much more nuanced than that,” says Magnite The post Why All The Drama About Disintermediation? appeared first on AdExchanger.

Demand Side Platform 52

Demand Side Platform 52

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Digital Remedy

JUNE 6, 2023

With the influx of new marketing channels finding their place in the modern digital age, advertisers worldwide are launching campaign after campaign across a broad spectrum of mediums, from Google paid search to linear and CTV. There’s no doubt that this omnichannel approach does wonders for driving greater brand exposure and customer engagement.

Conversion 52

Conversion ROI Conversion Rate Brand Awareness 52

Digiday

JUNE 6, 2023

This week’s Future of TV Briefing dives into the fraying relations between free, ad-supported streaming TV platforms and channel operators. The FASTs and the furious CNN’s CEO isn’t ready for his closeup, Directors Guild averts a strike, women’s sports rise in value, TV ad sellers settle suit and more The FASTs and the furious The key hits: This is a member-exclusive article from Digiday.

51

51

More About Advertising

JUNE 6, 2023

Rockshore, the Diageo-owned Irish lager and cider brand, has a new agency – M&C Saatchi – and a new brand platform. The ‘Refreshingly Irish’ campaign is all about the craic, and the often pretty brutal banter that happens between true friends. It’s their “Refreshingly Irish” way of showing affection. A 30-second TV spot is a. The post Diageo appoints M&C Saatchi to ‘Refreshingly Irish’ Rockshore brand first appeared on More About Advertising.

Agency 40

Agency Advertising 40

Digiday

JUNE 6, 2023

Spotify is canceling six shows and laying off 200 people (2% of Spotify’s overall workforce) as it merges its Gimlet and Parcast podcast units into a combined Spotify Studios operation and tries to become profitable. According to a company spokesperson, Spotify is shuttering five Parcast shows and one Gimlet show, including: Disappearances Solved Murders Unexplained Mysteries Cold Cases Unsolved Murders Conviction These cuts are in addition to the 11 podcasts from Gimlet and Parcast that Spotify

Media 49

Media Marketing 49

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.