Adweek
JUNE 20, 2023
The power of language-based artificial intelligence is understood by anyone who has had writing assistance from ChatGPT or Google's Bard. By constantly analyzing the words used across an unimaginably huge internet data pool, AI has proven remarkably adept at understanding the underlying relationships between language-based concepts and, as a result, the collective wisdom of humanity.
AdExchanger
JUNE 20, 2023
Data privacy law is becoming more technically complex, and enforcers are getting increasingly savvy about how online tracking technology works. That’s why being a privacy lawyer today means diving into The post Why Privacy Lawyers Also Need To Be Technologists appeared first on AdExchanger.
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Adweek
JUNE 20, 2023
With the rise of AVODs and FAST channels, and the TV landscape changing more than ever before, it's easy for the consumer experience to become lost in the shuffle. So in order to put that aspect of advertising front and center, ad-tech platform FreeWheel announced its new Viewer Experience Lab initiative today at Cannes. "You.
AdExchanger
JUNE 20, 2023
AppsFlyer’s solution allows advertisers and DSPs to create custom first-party segments for reengagement campaigns without needing an SDK integration of their own. The post AppsFlyer Is Working On Tools To Support The Android Privacy Sandbox appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 20, 2023
CANNES, France -- The Daily Show's former frontman Trevor Noah is a lot of things. Comedian. Grammys host. New York Times bestseller. Political commentator. Nonprofit founder. And now, podcaster.
AdExchanger
JUNE 20, 2023
Paramount launches a clean room integration with Havas Media Group using LiveRamp’s data collaboration software. The software is cloud-based, so it can plug into other related technology. The post Paramount Wants Its Competitors To Use Its New Clean Room appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 20, 2023
Video and CTV bring challenges and opportunities for notice and choice. And doubts persist about whether the industry can self-regulate on the issue. The post Unlocking Opportunities For Transparency And Control In Connected TV Ads appeared first on AdExchanger.
Adweek
JUNE 20, 2023
CANNES, France--Clash of Clans' campaign to build a fake lore around the mobile game took home two Grand Prix in the entertainment categories at Cannes Lions today. "Clash From the Past," created by agency Wieden+Kennedy Portland, won the top prizes in both the Entertainment Lions and Entertainment Lions for Gaming-the latter of which is an.
VideoWeek
JUNE 20, 2023
It’s been almost a year and a half since Russia invaded Ukraine, bringing heartbreaking loss and destruction across the country. We saw immediate reactions from within our industry, with a number of agencies and brands pulling out of Russia. But we’ve also seen pullbacks in ad spending in Ukraine, depriving media companies of ad revenues.
Adweek
JUNE 20, 2023
CANNES, France -- Energy drink Rockstar is set to enlist a number of musicians as brand ambassadors to grow its consumer base. The first has been revealed as Mercury Prize artist Stormzy, who will headline the main stage for its digital, in-app concert experience. The PepsiCo brand will premiere its in-app concert experience on Spotify.
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Marketing Dive
JUNE 20, 2023
Programmatic campaigns tend to have “incomprehensible” scale, with the ANA stating that marketers could save $13 billion by implementing better practices.
Adweek
JUNE 20, 2023
Sprite has been named Kantar's Most Resilient Brand based on Kantar's Worldpanel, which analyzed the shopping behavior of more than one million global households over the past year and the performance of 37,000 global consumer packaged goods brands. The ranking was built on the brands that recruited the greatest number of new shoppers. Sprite's rebrand.
AdExchanger
JUNE 20, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Voyage Of Discovery Newspaper publisher Gannett is suing Google for alleged ad tech monopolization. Google, of course, The post Gannett vs. Google Gets Going; Nielsen Tries Honey Instead Of Vinegar appeared first on AdExchanger.
Adweek
JUNE 20, 2023
Platforms don't like exposing audiences to content they disagree with, which was Elaine Cox's first hurdle when crafting a pro-abortion campaign. Once she tacked her message onto the right screens, it was about getting people to stick around. And instead of hoping that viewers would ignore the universal temptation of YouTube's Skip Ad button, she.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JUNE 20, 2023
“There is no sustainable use case for evil AI.” That was how Dr. Rob Walker, an accredited artificial intelligence expert and Pega’s VP of decisioning and analytics, summarized a roundtable discussion of rogue AI at the PegaWorld iNspire conference last week. He had explained the difference between opaque and transparent algorithms.
Adweek
JUNE 20, 2023
There are few things that truly bond our industry. Cannes Lions is one, and helping those in need is another. Those two are coming together in a wide-reaching industry movement started by Publicis and now encompassing numerous networks--Working with Cancer.
Marketing Dive
JUNE 20, 2023
As the tech’s buzz grows, concerns around privacy and ethics could prompt advertisers to take pause, says Kelley Drye partner John Villafranco.
Adweek
JUNE 20, 2023
Twitter is taking advertiser concerns about brand safety more seriously. Beyond the Twitter thread from head of sales Chris Riedy at Cannes Lions, the platform has initiated a request for proposal process to evaluate brand safety solutions from its tech vendors Integral Ad Science and DoubleVerify, as well as Zefr and Unitary, to offer advertisers.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
JUNE 20, 2023
Sojern, the leading digital marketing platform for the travel industry, announces the latest version of its Sojern Travel Marketing Platform with enhanced Artificial Intelligence (AI)-powered audiences. Sojern has leveraged its long-standing AI capabilities to provide expanded support for more than [.] The post Sojern Announces Platform Enhancements to AI-Powered Audiences appeared first on ExchangeWire.com.
Adweek
JUNE 20, 2023
CANNES, France -- With continuing economic challenges, marketing budgets will be under scrutiny for the remainder of 2023, which tests the relationship between the chief marketing officer and the chief financial officer. For Bayer Consumer Health CMO Patricia Corsi, a hands off approach works best. "He doesn't ask my permission when he's doing tax and.
IAB Tech Lab
JUNE 20, 2023
IAB Tech Lab will extend support for the US Privacy signal until September 30, 2023. This is an extension beyond the original deprecation deadline of July 1, 2023. Specifically, the US Privacy String will be deprecated, while the Data Deletion Request Handling mechanism will retain continued support beyond September 30th.
Adweek
JUNE 20, 2023
Consumer packaged goods brand Danone North America and credit card firm Discover have joined advertising platform Kargo's Multicultural Content Amplifier (MCA) Program to drive more media spend toward diverse-owned publishers, beginning members of the Black Owned Media Equity & Sustainability Institute (Bomesi). Kargo's program, which will launch July 1, offers diverse-owned publishers a mix of.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
JUNE 20, 2023
the7stars, the UK’s largest independent media agency, has made a series of key hires in a move that sees the agency doubling its strategy team. Mehul Ashra joins the7stars strategy team this August from Carat, where he has been head of [.] The post the7stars Doubles Investment in Strategy with Expanded Team appeared first on ExchangeWire.com.
Adweek
JUNE 20, 2023
In this episode of Brave Commerce, Gonzalve Bich, CEO of BIC, joins hosts Rachel Tipogaph and Sarah Hoffstetter to talk about developing a high-quality product. At the top of the episode, he attributes his success as a business leader to being open to understanding and exposing himself to perspectives other than his own. In alignment.
Spoton Digital Media
JUNE 20, 2023
The one consistent thing in business is that it is always changing. Rarely do businesses experience a long-term steady line of sales and engagement without rises and falls. Customers and markets change, and when they do, business changes. Recessions, seasonality, and other market shifts impact sales, revenue, and how a business is perceived and used by customers.
Adweek
JUNE 20, 2023
It's that time of the year again: the Cannes Lions International Festival of Creativity. A time for us to come together and celebrate all the outstanding creative work of our peers from the past year. A time to reconnect with the people who inspire us and give us the fuel to keep creating well into.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Seth Godin
JUNE 20, 2023
Culture seeks shortcuts. The oldest shortcut is: “Friend or foe?” If we know the answer to that, a whole bunch of time gets saved, and fear is reduced as well. The labeling goes beyond which team, cadre, tribe or village someone is part of. It extends to the ways we demonstrate which box we’ve chosen–fashion, pro sports, even the tech we use or how we speak.
Adweek
JUNE 20, 2023
Barstool Sports is a prominent name in the media realm. The company has experienced an astonishing 4,000% growth in both revenue and audience since its founding in 2003. It has expanded from five to 220 million unique blogs worldwide and increased its workforce from 12 to 400 employees. Despite this extraordinary growth, Barstool Sports has.
Marketing Dive
JUNE 20, 2023
Placing animated cookie spokesperson Chip on different digital platforms and planning a themed yacht party are two of the ways the brand is staying fresh.
Adweek
JUNE 20, 2023
When you think of pop culture over the last few decades, many iconic moments were defined by one person: Paris Hilton. Now, Hilton is playing by her own rules by redefining storytelling and social impact through the media company she founded with Bruce Gersh called 11:11 Media. The Creative Collective's Mission to Cultivate Culture 11:11.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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