Adweek
JUNE 30, 2022
Prudential worked with StrawberryFrog on last year's "Who's Your Rock?" campaign, which revived the insurers iconic Rock of Gibraltar logo first used in 1896. In the campaign, StrawberryFrog positioned Prudential as a supportive force, celebrating parents, teammates and friends set to the Marvin Gay classic, You're All I Need to Get By. But after an.
AdExchanger
JUNE 30, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Ignoring The Third-Party Cookie Deadline appeared first on AdExchanger.
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Adweek
JUNE 30, 2022
As kids heave off to actual camp, McDonald's is releasing its "reimagined" digital version of organized summer fun aimed at Gen-Z customers. It features food deals, merch offers from designers like streetwear brand Ma(R)ket and concert performances by artists such as Kid Cudi. Oh--and yes--there is a "limited edition" Retro Grimace Pool Float users can.
Marketing Dive
JUNE 30, 2022
Despite not being an official sponsor of the NBA, the chain hid a code in its TV ads during the Finals that loyalty members could text to unlock a special offer.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 30, 2022
On this week's episode of CMO Moves, Vicky Free, global head of marketing for Adidas, discusses leading with purposeful innovation and the power of bold campaigns to share authentic brand messages that resonate with customers.
Marketing Dive
JUNE 30, 2022
Creator SypherPK hosts a series of livestreams where he explores the virtual world as the auto brand doubles down on its outreach to gamers.
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Marketing Dive
JUNE 30, 2022
The AR content in the photo-messaging app features Australian rapper The Kid Laroi performing a new song.
Adweek
JUNE 30, 2022
California lawmakers have proposed a bipartisan bill that would allow government attorneys to sue social media companies like TikTok, Snapchat, Facebook and Instagram over unregulated algorithms and design features that allegedly harm children through addiction. The first-of-its-kind bill, called the Social Media Platform Duty to Children Act, cleared a crucial vote on Tuesday.
Martech
JUNE 30, 2022
Summer’s here and the shoppers are wary. Consumer spending increased in May, but only by 0.2%, according to the Bureau of Economic Analysis. This explains why 76% of U.S. shoppers are searching online for reviews and better prices before buying in store, according to a new Adobe Commerce study of sentiment among over 1,000 U.S. consumers. Also, when they’re in a store 60% are using their phone to look for better prices elsewhere.
Adweek
JUNE 30, 2022
With the arrival of the metaverse, the physical and virtual worlds are becoming increasingly blurred. As brands continue to jump on this trend, it was perhaps inevitable that one would come up with a very 2022 idea: letting a person live inside a video game. Pringles has launched a competition that will offer one winner.
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AdPulp
JUNE 30, 2022
A non-player character (NPC) is a video game character that is controlled by the game’s artificial intelligence rather than by a gamer. The game Train Sim World has scores of such characters and now Pringles is working with Dovetail Games and Xbox to introduce a new NPC who will serve as a Pringles vending machine […]. The post This Promotional Campaign for Potato Chips In A Can Is Bonkers appeared first on Adpulp.
Adweek
JUNE 30, 2022
Earlier this year, McCain Foods enlisted performer and RuPaul's Drag Race UK star Baga Chipz as its "creative director." Now, the brand has pulled one of the ads following complaints from the public of "misogynistic" and "offensive" language. Over 170 people so far have complained to the UK's Advertising Standards Authority (ASA) about the "Anything.
Marketing Dive
JUNE 30, 2022
The sportswear giant saw the highest traffic for its commerce app yet with a campaign celebrating the brand’s 50th anniversary.
Adweek
JUNE 30, 2022
Donna Speciale, president of U.S. advertising sales and marketing at TelevisaUnivision, joined Adweek in Cannes to share the power of the rapidly growing audience and the tremendous opportunity that lies ahead for brands to creatively and authentically connect with U.S. Hispanics. "There are still a lot of marketers that don't lean into the Hispanic audience,".
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Tech Daily
JUNE 30, 2022
World’s top-ranked translation management solution secures new funding, led by global investment firm Carlyle, recruits Edmund Ovington to lead US operations New York, New York — Memsource, the industry’s highest-ranked translation management solution, announced today it secured €15M in fundraising, led by global investment firm, Carlyle (NASDAQ: CG) and its existing investors.
Adweek
JUNE 30, 2022
The more, the merrier: Twitch Thursday introduced its new Guest Star feature, which lets creators incorporate guests into their livestreams on the platform. Creators can invite up to five guests with Twitch accounts, whether those guests are on desktop or mobile, and incorporate audio and video from guests without the need for a third-party application.
Marketing Dive
JUNE 30, 2022
The brand’s first flavor co-created with an artist is the latest effort to come out of the Coca-Cola Creations platform that launched earlier this year.
Adweek
JUNE 30, 2022
Automotive brand ?koda is all too aware that it is not the leading car brand in France, so for the launch of its new vehicle, the ?koda Fabia, it decided to use that underdog status to effect, by hacking online reviews of more popular cars in the country and adding its own ads in the.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Tech Daily
JUNE 30, 2022
BidMind’s omnichannel programmatic advertising platform offers brands and agencies a way to reach new audiences and help plan, run, and measure Mobile, Web, Audio, DOOH, and CTV ad campaigns, now in Latin America. Dover, DE – BidMind, an omnichannel programmatic advertising platform, announces the expansion of the company’s array of services to the LATAM region, […].
Adweek
JUNE 30, 2022
Twitter Branded Likes are now available to all managed advertisers looking to reach users in Japan, Saudi Arabia, the U.K. and the U.S. Branded Likes enable advertisers to transform the social network's like button into a custom animation, and they are available as an add-on to Twitter's Timeline Takeover option, which ensures that a brand's.
Marketing Dive
JUNE 30, 2022
Featuring merchandise, menu hacks and music performances, the 27-day effort offers another sign the chain views its app as a linchpin to winning Gen Z.
Adweek
JUNE 30, 2022
Work stress can creep into every aspect of your life, keeping you from enjoying time away from the office. In its first major brand advertising campaign since going public in 2020, work management platform Asana and its lead creative partner Omelet aim to personify anxiety as demanding monsters that can be tamed with a little.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Espresso
JUNE 30, 2022
With so many Instagram metrics available, it can be hard to know which metrics really matter for your business. Below, we list which Instagram metrics you should track to achieve your social media goals. Free download: Professionally designed, fully customizable Instagram ad templates. Click and get them now! Account metrics Engagement rate Here’s the formula Read More.
Adweek
JUNE 30, 2022
More than 50 million people around the world now consider themselves part of the creator economy, giving it a global market size valuation of $13.8 billion, according to Statista. At Cannes Lions, Adweek gathered global marketing leaders to talk about the opportunities and challenges of this 10-year, still-growing phenomenon. "The creator economy is exploding right.
Martech
JUNE 30, 2022
We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
Adweek
JUNE 30, 2022
In recent years Dentsu has made public commitments to DEI and equitable media buying. Now it's expanding its brand assurance group--a team that oversees brand safety, brand responsibility and brand suitability. With the expansion comes a promotion for Deva Bronson, who since February has led brand assurance for Dentsu Media in the U.S. Now, Bronson.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
JUNE 30, 2022
Native video ads have a greater impact than video ads on social and video platforms, a new study from Kantar reported. The Multichannel Brand Impact study measured video ad effectiveness for brand goals in native environments against other environments. Favorability. Participants in the study gave a favorable rating 59% of the time when exposed to a native video ad.
Adweek
JUNE 30, 2022
Instead of opting for a flashy activation or campaign this Pride Month, Tinder has taken a different approach to show support for LGBTQ+ communities. The dating app partnered with LGBTQ+ advocacy group Human Rights Campaign to raise awareness--and ultimately demolish--a nearly 40-year policy that unfairly and unscientifically stigmatizes a segment of the community.
AdExchanger
JUNE 30, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paid Upfront NBCUniversal says this year’s upfronts was its highest-grossing since Comcast acquired the programmer in 2013. Unsurprisingly, streaming media helped break the record. Of NBCU’s $7 billion in ad commitments, per a release, $1 billion is earmarked for its AVOD service Peacock.
Adweek
JUNE 30, 2022
"The sales of a brand are like the height at which an airplane flies. Advertising spend is like its engines: while the engines are running, everything is fine, but, when the engines stop, the descent eventually starts." This is a well-known paragraph written in 1989 by Simon Broadbent in The Advertising Budget: The Advertiser's Guide.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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