Adweek
AUGUST 22, 2022
Bark, home of the popular subscription service for toys and treats, is offering dog devotees the ultimate accessory: a free tattoo of their furry friend. Time with a beloved pet might be fleeting, but body art is forever. The program, launching today on TikTok, celebrates both the brand's 10th anniversary and National Dog Day on.
AdExchanger
AUGUST 22, 2022
TFW when you brag about the size of your graph on stage at an industry event, then it’s used as evidence against you. Oracle was hit with a class-action lawsuit on Friday accusing the company of “a deliberate and purposeful surveillance of the general population via their digital and online existence.” The suit, which was. Continue reading » The post Oracle’s Third-Party Tracking Is The Target Of A Privacy Lawsuit appeared first on AdExchanger.
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Adweek
AUGUST 22, 2022
On Warner Bros. Discovery's earnings call in early August, CEO David Zaslav called House of the Dragon's marketing push "the biggest campaign in HBO history." It's easy to see why. The campaign for the Game of Thrones spinoff involved numerous engaging activations playing host to thousands of attendees; a dynamic AR app that lets fans.
Martech
AUGUST 22, 2022
If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately. In analytics, an analysis will always begin with a high-level overview of the data. However, the real magic starts when delving deeper — looking into groups within your audience and turning data into stories with segmentation.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 22, 2022
Slowly but surely, summer is drawing to a close, making it the perfect time to reflect on sunny days gone by. Getting out and enjoying the last days of the season can feel bittersweet, but fortunately even feeling nostalgic can make for a wholesome summer pastime when paired with fun activities. As part of its.
AdExchanger
AUGUST 22, 2022
Livestream shopping is nowhere near as popular in the US as it is in China. In the US, live commerce is less than one percent of US ecommerce, whereas in China, it’s expected to make up nearly a quarter of the ecommerce market by 2023. Livestream shopping could work for platforms and brands in the US – but only if it's done in the right place. The post Video Startup Firework Claims Livestream Shopping Could Take Off In The US appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
AUGUST 22, 2022
CMOs hoping to transition their brands to post-pandemic normalcy must temper optimism and account for continuing unease among customers.
Adweek
AUGUST 22, 2022
The TLC reality series So Freakin Cheap, which debuted last year, features people going to great lengths to stretch a dollar. A mother attempts to plan her daughter's wedding without spending more than $750. After frying eggs in a skillet, a man uses the hot pan to press his pants rather than plug in a.
Marketing Dive
AUGUST 22, 2022
Celsius CEO John Fieldly detailed how the investment and distribution agreement will affect the energy drink’s marketing moving forward.
Adweek
AUGUST 22, 2022
In the case of client-agency relationships, grievance is not a substitute for good ideas, nor does it lead to particularly creative solutions. Rather, it facilitates an environment rife with negative emotions and blame-wielding. As long as you are the one pointing the finger, the finger can't be pointed back at you. But what will you.
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Martech
AUGUST 22, 2022
Last week Google announced it was changing its algorithm to rank content “ by people, for people ” higher than content written around SEO. But what about content written by machines for people? Has AI-generated content gotten to the point where it won’t hurt page rankings? Google says what it calls “automatically generated content” is SPAM and a violation of its guidelines.
Adweek
AUGUST 22, 2022
Digital IT and software development company Globant used its first global campaign in January to establish the tagline "Seek Reinvention," positioning itself as a solution for businesses looking to become more agile and creative. For their next campaign with Gut Buenos Aires, Globant is taking aim at their more traditional competitors by claiming they're "Reinventing.
Ad Monsters
AUGUST 22, 2022
The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature. So, what exactly is the deal with ad refresh?
Adweek
AUGUST 22, 2022
Instagram teamed up with creative agency Mojo Supermarket on "It Pays to Be You," a digital campaign aimed at showcasing the ways creators can make money across its platform simply by using their voice and following their passions. The campaign will be made up of six-second and 15-second digital ads designed to help creators learn.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
AUGUST 22, 2022
The partnership follows industry wide efforts to find alternative data-gathering methods to cookies.
Adweek
AUGUST 22, 2022
In June, Snap Inc. debuted Snapchat+, a premium subscription service that gives subscribers access to exclusive and experimental features in the Snapchat application. One of these exclusive features is called "Best Friends Forever," and it allows subscribers to mark a Snapchat friend as their "#1 Best Friend" within the app. When a Snapchat+ subscriber sets.
Marketing Dive
AUGUST 22, 2022
Virtual events make for a strong lead generation tactic, but if you invite the wrong guests, your post-event follow-up efforts can drag when following up on ineffectual leads.
Adweek
AUGUST 22, 2022
On this week's episode of Yeah, That's Probably an Ad, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by Adweek agencies reporter Emmy Liederman to discuss the state of mental health in the industry. They explain how to avoid using it as an empty marketing tactic and how Gen Z.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digital Turbine
AUGUST 22, 2022
Digital Turbine is constantly keeping tabs on the mobile world, and every week, we’re sharing the most interesting and important need-to-know stories and articles. In this edition of Mobile Monday, we’re covering the emergence of Super Apps and how mobile phones can carry all those capabilities as well, the importance of customer support in-app, and Germany as the leader in gaming in Europe with mobile on top.
Adweek
AUGUST 22, 2022
Neighborhood social network Nextdoor revealed the winners Monday of its sixth annual Neighborhood Favorites awards program, which enables neighbors to vote for their favorite local businesses. American Express sponsored Neighborhood Favorites for the second consecutive year. Nextdoor said the leading category among the 2022 winners was home service providers, followed by go-to restaurants, pet care.
Marketing Dive
AUGUST 22, 2022
Adjust partners with TikTok to provide everything you need to know to succeed on iOS 14.5+.
Adweek
AUGUST 22, 2022
Editor's note: This piece is part of a series with Graham Nolan on the ways marketers can commit to LGBTQ+ allyship and rethink visibility, support and inclusion in the workplace. Years ago, we were seeing cancel culture come out of the oven and served piping hot to brands. The world provided the perfect recipe for.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
AUGUST 22, 2022
Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Even though many consumers buy products and services online through e-commerce channels, they also like to get out and visit store sites. “A lot of money and a lot of time and resources are going into attracting the consumer to come to different retail locations,” said Charm Bianchini, senior director, demand generation and field marketing for location intelligence company Ne
Adweek
AUGUST 22, 2022
On this week's episode of To Dine For, host Kate Sullivan is joined by Ronne Brown, founder of female entrepreneur membership club Girl CEO, natural skincare line Herlistic and author of the book From Mopping Floors to Making Millions on Instagram. On top of being a branding expert, professional speaker, author, mentor and mother of.
Marketing Dive
AUGUST 22, 2022
A new Dentsu VI service uses motion-capture techniques to create fully customizable virtual identities as brands invest more in CGI influencers.
Martech Series
AUGUST 22, 2022
MGID , the global advertising platform, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, have announced a new advertising partnership. PubMatic’s clients benefit from direct access to quality, brand-safe native video and display placements across MGID’s exclusive roster of premium global publishers, with an addressable audience of over 900 million unique monthly users.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
AUGUST 22, 2022
The AB InBev brand is distributing the solar-powered devices for free through fire stations in Colorado as part of its “For The Forest” initiative.
AdExchanger
AUGUST 22, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brains, Brawn And Amazon Amazon’s next biggest competitor is … CVS? Amazon is placing bids on home health services provider Signify Health just one month after it bought One Medical Clinics for $4 billion, which CVS also had its eye on. Apparently, the more. Continue reading » The post Nothing A Day Keeps Amazon Away; HBO Max Hits Max Panic appeared first on AdExchanger.
Rob Campbell
AUGUST 22, 2022
A few weeks ago, I had a call with a big time music manager of a big time musician. For reasons I am still not sure of, I’d decided to spend the day wearing the Leonardo DiCaprio sweatshirt Andy and Dave had decided to buy me for another reason I am still – and never will – not sure of. So yes, that does mean I’d worn it to work.
AdExchanger
AUGUST 22, 2022
Susan TillouSVP, Global Head of Partnerships“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Privacy regulations, ecosystem changes and the increasing fragmentation of consumer attention leave many marketers wondering how to best enable holistic measurement. Marketers will soon be unable to rely on third-party.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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