Adweek
JUNE 15, 2022
Since the very first march in 1970, Pride has been a celebration rooted in defiance of oppression of LGBTQ+ communities. But more than 50 years later, those communities are facing an historic backslide of their civil liberties. State lawmakers have filed nearly 300 pieces of anti-LGBTQ+ legislation so far this year, with bills targeting trans.
Marketing Dive
JUNE 15, 2022
Nearly half of consumers haven’t felt true happiness in two years, and many are looking to brands to deliver joy through ads and experiences, Oracle found.
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Adweek
JUNE 15, 2022
As it looks to scale up its subscription offering and increase its global reach, WeTransfer has found a new chief marketing officer (CMO) in Angelique Temple. The exec has joined the business from the unrelated WeWork, where she spent four years as vice president of growth and revenue marketing. There, she was responsible for the.
Martech
JUNE 15, 2022
During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. What five things do you think will remain unchanged about marketing technology in the next ten years? The question made me pause because usually I receive queries about what will change, as martech leaders try to “ skate to where the puck is going.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 15, 2022
Facebook, TikTok, Google, Twitter, Microsoft and other technology companies are preparing to join Europe's anti-disinformation code to curb the spread of fake news and propaganda. According to an updated "code of practice on disinformation," a document seen by The Financial Times, big tech companies will be forced to disclose how they remove, block or curb.
TechCrunch Ads
JUNE 15, 2022
Last year, Pinterest began its pivot from being an online image board to being more of a creator platform with the launch of Idea Pins. The new feature allows Pinterest users to tell their stories using a combination of video, images, music and other editing tools, resulting in something that’s a cross between TikTok’s short videos and a Stories product with multiple pages of content.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Single Grain
JUNE 15, 2022
In today’s complex landscape, reputation can be a fickle thing. It takes years to build the perfect image for your brand. You need to constantly commit to delivering excellent experiences to your customers and producing phenomenal advertising campaigns. Yet it only takes seconds to bring your reputation crumbling down. We’ve all seen how detrimental something as simple as an ill-timed tweet or poorly written email subject line can be.
Adweek
JUNE 15, 2022
Health and safety still weigh heavy on the minds of American consumers more than two years since the outbreak of Covid-19. The brands U.S. adults trust most are Band-Aid, Lysol and Clorox, according to new research from decision intelligence company Morning Consult. CVS Pharmacy, which received a boost in reputation for distributing Covid-19 vaccines, also.
Martech
JUNE 15, 2022
One of the myths about the tech sector is that it’s a meritocracy, where people are primarily judged and rewarded on ability. Unfortunately, that’s not the case. The gender pay gap is just one example. Women earn an average of 30% less than men in martech jobs at all levels, according to our Salary and Career Survey. Unfortunately, this is in line with the IT sector overall, where women earn an average of 28.9% less than men, according to the U.S.
Adweek
JUNE 15, 2022
Adweek's Brand Genius Award has stood as the marketing and branding world's highest honors for roughly three decades. As we've done every year around this time, we're asking our readers send us their picks for truly dynamic, groundbreaking brand builders. Each year, a distinguished panel of our senior editors convene to review those reader choices.
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Marketing Dive
JUNE 15, 2022
The digital-only tween brand launched in April with plans to enter the metaverse — a first for Victoria's Secret.
Adweek
JUNE 15, 2022
In the 1980s, there were more than 200 lesbian bars in the U.S. In 2022, that number has shrunk to fewer than 25. Roku's Brand Studio partnered with J?germeister for the three-episode docuseries The Lesbian Bar Project, highlighting the remaining lesbian bars and their communities across the country. Each episode will focus on a different.
Martech
JUNE 15, 2022
As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Federico Bianco. He’s a strategist-team lead at InfoTrust who worked in sales before moving into marketing. What attracted you to marketing? I didn’t particularly enjoy sales. I thought marketing was a lot more interesting. … The kind of marketing I like to do is more focused on strategy, on quantification versus the production of marketing creative and c
Adweek
JUNE 15, 2022
As war broke out in Ukraine, readers flocked to Ukrainska Pravda, one of the country's largest outlets, to learn about the biggest European conflict in decades. During the first 30 days of the conflict, Pravda generated more than 900 million page views, a record for the site, according to the CEO Andrey Boborykin. Before the.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
JUNE 15, 2022
Marriott is one among a platoon of non-advertising companies that have launched programmatic ad platforms lately. Just don’t call Marriott’s new platform a retail media network (RMN). “I wouldn’t put us in that category,” said Elizabeth Donovan, global director and head of ad revenue for the Marriott Media Network, as the new business is called. Continue reading » The post Marriott’s Ad Sales Leader On Building A Travel Media Network (Don’t Call it Retail Media) appeared first on AdExchange
Adweek
JUNE 15, 2022
In the wake of their recent Italian wedding--reportedly sponsored by Dolce & Gabbana--Kourtney Kardashian and Travis Barker have managed to shove in a little extra brand shilling, this time for faux chicken products from Daring. The campaign, which launched on Tuesday, will continue rolling out in the coming weeks on social platforms. Images were shot.
Martech
JUNE 15, 2022
This week, Attentive launched a new conversational product for SMS called Attentive Concierge. It aims to drive commerce with personalized texts for each stage of the buyer’s journey. What it does. Using conversational technology, the SMS platform supports dialogue between brand and customer to enhance the experience, whether in-store or during e-commerce purchases.
Adweek
JUNE 15, 2022
Following its $43 billion merger in April, Warner Bros. Discovery has already taken several cost-cutting measures, with CEO David Zaslav looking to trim $3 billion from the two companies. Now, in the middle of the company's first combined upfront, the downsizing has reached the ad sales team. On Tuesday, The Information reported that Warner Bros.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JUNE 15, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ONE Thing To Rule Them All After a quiet stretch, Nielsen has new details on Nielsen ONE, its cross-device, cross-channel video rating product that began alpha tests last December. But Nielsen ONE isn’t slated to be generally available until 2024, and alternate currency providers.
Adweek
JUNE 15, 2022
Spotify and Integral Ad Science said Wednesday that they will team up to provide brand safety transparency through a tool for podcast advertisers, with the streaming platform calling it an industry-first brand safety solution in audio. According to both companies, the solution will use Spotify's first-party data and will be verified by IAS' analysis solutions.
Martech Series
JUNE 15, 2022
Sehgal hired as inaugural Head of Marketing for the data, measurement and analytics software company. EDO, Inc., a data, measurement, and analytics software company with a customer base encompassing top brands in all major verticals, advertising agencies and all major TV networks and streamers, today announced the appointment of Raman Sehgal as the company’s first Head of Marketing.
Adweek
JUNE 15, 2022
Pinterest introduced two new ad options in the run-up to the Cannes Lions International Festival of Creativity: idea ads and a paid partnership tool. The platform said in a blog post Wednesday, "People come to Pinterest with a unique mindset--they are ready to try, do and buy--which is why great ads are both expected and.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
MNTN
JUNE 15, 2022
While the COVID-19 pandemic affected brands in all industries, perhaps no one had the world turned upside down more than those in the experiential, travel, and tourism verticals. Thanks to lockdowns, public distancing, and terms like “mass spreader events,” people were staying home, and brands were postponing events out of precaution. For the last two years, summer—the biggest season for these brands – was effectively canceled.
Adweek
JUNE 15, 2022
The challenge With Apple's iOS 14 update, GDPR and Google phasing out third-party cookies next year, the online landscape is shifting toward more consumer-friendly tracking options. This also means new challenges for the advertising industry. With fewer signals to navigate by, the ability to fine-tune messaging at the level of an individual ad, or to.
MNTN
JUNE 15, 2022
Summer may just be getting started, but MNTN Performance TV is working hard all year round. What better way to celebrate the start of a new season than with some new content? We just released our annual summer guide, which analyzes a collection of Connected TV campaigns from last year’s season to reveal what works best for advertisers. After all, knowing about CTV campaign strategies can help shape and improve business decisions on other channels as well.
Adweek
JUNE 15, 2022
Twitter added a Location Spotlight option for Twitter for Professionals accounts in Australia, Canada, the U.K. and the U.S. The social network official introduced Twitter for Professionals last October and made Professional Accounts available to all users worldwide in March. Location Spotlight enables Professional Accounts to add: Business location: Twitter users will be able to.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
MNTN
JUNE 15, 2022
Economic headwinds, like rising inflation and gas prices, are putting pressure on both businesses and consumers this summer, but the season is still laden with opportunities. “Memorial Day is always a good predictor of what’s to come for summer travel,” said Paula Twidale, Senior Vice President, AAA Travel. “Based on our projections, summer travel isn’t just heating up, it will be on fire.
Adweek
JUNE 15, 2022
TikTok teamed up with customer intelligence and experience design consultancy Material on research to help define its role in the consumer purchase journey, on and off the platform. The video creation platform explained in a blog post Wednesday, "Earlier this year, we introduced the concept of the infinite loop--a purchase journey unique to TikTok that.
Brid.tv
JUNE 15, 2022
Increase video watch times and improve user experience with our latest picture-in-picture feature for our HTML5 player. Read this article to learn more about this addition. The post Boost Viewer Engagement With Our New Picture-in-Picture Support appeared first on BRID TV.
Adweek
JUNE 15, 2022
As cybersecurity has evolved, so have phishers, fraudsters and catfishers, leading to an unprecedented spike in online crime since the early months of the pandemic. Now more than ever, it's important to stay protected online, and a major part of that is knowing what the threats are.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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