Adweek
NOVEMBER 16, 2023
Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. The 130-year-old brand is opening its vault to the public via Create Real Magic, an artificial intelligence-powered holiday card generator. Built on the combined capabilities of GPT-4 and Dall-E 2, within a few clicks.
AdExchanger
NOVEMBER 16, 2023
Snapchat has long touted itself as a place to reach the youngs. But “young” is a relative term because, well, people age. When the app first launched in 2011 – back when marketers were obsessed with reaching youthful millennials – Snapchat pitched itself as the ideal social network to get in front of that demographic. These […] The post Inside Snap’s Plans To Rejuvenate Its Ad Revenue appeared first on AdExchanger.
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Adweek
NOVEMBER 16, 2023
In the ever-evolving landscape of digital marketing, the creator economy has emerged as a powerful force, reshaping the way brands connect with consumers. A recent study conducted by LTK in partnership with Northwestern University's Retail Analytics Council highlights the profound impact of creator marketing, an industry now estimated at $21 billion.
AdExchanger
NOVEMBER 16, 2023
CTV advertising is experiencing some growing pains, especially in its convoluted supply chain. Issues include auction duplication from header bidding products and a blend of high- and low-quality ad products that obfuscate what media buyers get for their money. Which is to say, welcome to programmatic. But when will advertisers investigate CTV, since many accept […] The post OpenX Volunteers Itself As Head Of The CTV Cleanup Crew appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 16, 2023
Mars Petcare's Temptations combines holiday nostalgia with cat antics for a cute ad promoting its puree treats. Created by agency adam&eveDDB, the film recreates a '70s-style holiday special. A pair of sisters in glittery outfits sing "Deck the Halls" in front of a studio audience, from a stage covered with Christmas trees and presents. But.
Martech
NOVEMBER 16, 2023
Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. The new features include: New SGE subcategories. Photo search shopping. The expansion of its virtual try-on technology. Why we care. These updates offer fresh opportunities for brands to enhance product visibility and drive potential customers toward making purchases.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 16, 2023
TV and audio incrementality have traditionally been difficult to measure, but technological shifts have produced a strong playbook for testing incrementality across these mediums. Incrementality testing helps attribute conversions to TV and audio ads by isolating two audiences – a treatment group that receives the brand’s ad and a control that doesn’t – and comparing […] The post Setting Up Effective Incrementality Testing For TV and Radio Campaigns appeared first on AdExchanger.
Adweek
NOVEMBER 16, 2023
After a tough 2023 for Bud Light, Benoit Garbe, the U.S. chief marketing officer of parent company Anheuser-Busch InBev, will resign at the end of the year. Garbe's marketing role will not be directly replaced, the company confirmed. Instead, U.S. chief commercial officer Kyle Norrington will oversee marketing for the country moving forward. His departure.
AdExchanger
NOVEMBER 16, 2023
Hey readers, welcome to the AdExchanger Commerce newsletter. This week, we examine the three big holiday shopping trends this year: markdowns, huge discounts and major sales deals. See what I did there? Seriously, though, many forces are driving down prices this holiday season, and this pricing pressure will have major consequences for ecommerce advertisers.
Adweek
NOVEMBER 16, 2023
Throughout the holiday season, visitors to Macy's Herald Square flagship will have the chance to virtually become Disney Princesses through the AR Mirror from AR tech company Zero10. Zero10's AR Mirror is part of Macy's launch of a Disney Princess product collection featuring role-play costumes, character dolls and more. Located inside the Toys R Us.
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AdExchanger
NOVEMBER 16, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: State Privacy Law Lab appeared first on AdExchanger.
Adweek
NOVEMBER 16, 2023
As the Formula 1 Heineken Silver Las Vegas Grand Prix runs Nov. 16-18, race sponsors and Vegas hotels are adding to the excitement with experiential marketing and unmissable out-of-home activity. Title sponsor Heineken is taking advantage of the Sphere opening to advertisers by turning the massive orb into a disco ball with the help of.
AdExchanger
NOVEMBER 16, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Zero-Sum Game Strauss Zelnick, CEO of Take-Two Interactive, the video game developer that makes Grand Theft Auto, bemoaned the lack of pricing power for gaming properties during the company’s earnings report this week, eXputer reports. Zelnick believes video games should be priced […] The post Paying For Time In The Mobile Arcade; You Think A Person Wrote This?
Adweek
NOVEMBER 16, 2023
In the latest episode of Marketing Vanguard, MNTN President and CEO Mark Douglas sheds light on the dynamic world of advertising, sharing insights into the collaboration with Ryan Reynolds and offering predictions for the industry's future. Reflecting on the transformative power of advertising, Douglas delved into the industry's evolution, drawing parallels between the traditional television.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
NOVEMBER 16, 2023
ChatGPT is great for a lot of things, but it won’t win you the search engine wars. The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market. While ChatGPT (and genAI in general) soared, Bing’s numbers remained unchanged.
Adweek
NOVEMBER 16, 2023
Dow Jones, parent company of The Wall Street Journal (WSJ), Barron's, MarketWatch brands, among others, has selected three new agency partners--Mother, Mediahub and TBWA Worldwide subsidiary EG+-following a review it launched in March. The review spanned all Dow Jones' consumer brands, plus its business intelligence assets, including Factiva, Risk & Compliance and OPIS.
Martech
NOVEMBER 16, 2023
At Acquia’s Engage Boston conference this week, the company unveiled a new and possibly unique brand positioning. It’s making web accessibility for people with disabilities the focus of its marketing and a larger part of its technology. As the conference opened, the company announced it had purchased Monsido , a tech platform that automates finding and fixing website features that aren’t in compliance with international Web Content Accessibility Guidelines (WCAG).
Adweek
NOVEMBER 16, 2023
One of the hottest marketing topics right now is retail media. It's more important than ever to get ahead of the curve and understand the full potential of this still-evolving market. At Adweek's inaugural Retail Media Summit, attendees heard from marketers and experts about how to increase engagement, improve customer insights and drive business impact.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
MNTN
NOVEMBER 16, 2023
In the ever-evolving landscape of streaming, as streaming services continue to raise their prices, consumers are starting to search for alternatives to those pricey ad-free tiers. According to a survey from Aluma Insights, 32% of viewers have said they reduced their time with subscription video-on-demand (SVOD) services in 2023. Instead, they’re opting to spend more quality time with free ad-supported streaming TV (FAST) — 40% of US adults have extended their time spent on these platforms in the
Adweek
NOVEMBER 16, 2023
In 2022, TikTok launched Effect House, a desktop tool allowing anyone to create augmented reality filters for TikTok. Now, the social networking platform released a mobile effect editor that allows people to create augmented reality filters within the TikTok app. The mobile effect editor allows users to experiment with more than 2,000 assets to create.
AdExchanger
NOVEMBER 16, 2023
ClashTV, an online and mobile livestreaming platform, wants to be a home for high-action, clippable sports such as streetball (a type of basketball played outdoors) and mixed martial arts. The post Yet Another Streaming Platform Wants To Monetize Live Sports appeared first on AdExchanger.
Adweek
NOVEMBER 16, 2023
Car hire app Uber and audio platform Spotify have more evidence that people, especially younger generations, are gravitating toward longer-form content. "People are spending two and a half hours a day on Spotify's platform," Grace Kao, global head of business marketing at Spotify, said on stage at Adweek's NexTech event this week. "It's a great.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
NOVEMBER 16, 2023
Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. If you thought CTV was good before, it’s about to get so much better.
AdExchanger
NOVEMBER 16, 2023
How can a startup DSP grow when all the growth in the category seemingly goes to the big three: Google, Amazon and The Trade Desk? By building up a deep expertise and account roster in one particular category, where a smaller company can outcompete a much larger incumbent. We looked at DSPs that specialize in […] The post The Big Story: The Specialists Are Back appeared first on AdExchanger.
Martech
NOVEMBER 16, 2023
We’ve all had our share of first rodeos — perhaps it’s your first-ever marketing project or your debut project at a new organization. An important thing to keep in mind is that learning is a continuous process that helps us grow, and there’s no shame in that. There are tactics we can employ to make first rodeos more productive. For instance, one easy tactic is compiling a list of questions in advance for future projects — most likely unknown at this point.
Exchange Wire
NOVEMBER 16, 2023
SmartFrame Technologies, a UK-based technology provider specialising in image streaming, is pleased to announce the appointment of Andrea Mason as its new global advertising sales director. Mason joins with extensive experience in developing advertising strategy and client relationships in the media [.] The post SmartFrame Technologies Appoints Andrea Mason as Global Advertising Sales Director appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
NOVEMBER 16, 2023
For McDonald’s and Coca-Cola, gaming is still an experimental playing field going into 2024. Despite the rise of gaming and esports as an entertainment channel in recent years, McDonald’s and Coca-Cola are still determining exactly which key performance metrics signal success among the gaming audience. For now, they’re leaning on tried-and-true KPIs such as brand awareness and brand loyalty — when they’re scrutinizing the numbers at all, that is.
Exchange Wire
NOVEMBER 16, 2023
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announces significant expansion across EMEA, including new senior hires in the region. Lisa Mahfud, Daniele Maccarrona, and Kenny Spangberg will spearhead growth for DV, each taking on the [.] The post DoubleVerify Announces Strategic Hires to Accelerate EMEA Growth appeared first on ExchangeWire.com.
Digiday
NOVEMBER 16, 2023
During News Corp’s and IAC’s latest earnings calls, the publishers reiterated their anger toward generative AI companies and their scraping of publishers’ content without permission or payment. Publishers have taken a few different protective measures to protect their content from those companies, from one-off revenue share deals (like the Associated Press’ licensing deal with ChatGPT creator OpenAI) to coalitions negotiating for payments (such as a consortium of publishers led by IA
Seth Godin
NOVEMBER 16, 2023
That’s the avoidable one and the one that usually causes the real trouble. When the first mistake flusters us, breaks our rhythm or messes with our confidence, we’re far more likely to make the second one. It’s almost impossible to avoid making a mistake. But avoiding the second mistake (or, just as likely, the cover-up) is a learnable skill.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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