Adweek
MAY 3, 2023
Last April, the business news publisher Quartz stunned the media industry by removing its three-year-old paywall, a move designed to expand its general readership at the potential expense of its paid membership business. One year later, the pivot serves as a valuable, if limited, case study in the challenges of balancing the dual revenue streams.
The Ad Tech Blog
MAY 3, 2023
The Thrill of Discovering New Technologies Engineers are always searching for the next big thing in technology. They’re drawn to the fun and excitement of learning new skills, which gives them a sense of uniqueness and power. Whether it’s OpenAI , Blockchain, or the latest JavaScript framework, learning new technology is like an addiction.
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Adweek
MAY 3, 2023
Gen Z is top of mind for most marketers, but Beck's built its latest campaign around excluding them. The beer brand collaborated with agency AKQA to release Beck's 70+, a limited-edition brew designed for seniors. Beck's claims to be the most bitter mainstream beer in Brazil, but as people age they lose some of their.
AdExchanger
MAY 3, 2023
A new integration between SafeGuard Privacy and the Institute for Advertising Ethics will allow companies to automatically check whether they and their partners are adhering to a standard set of The post SafeGuard Privacy Is Helping Advertisers Prove Their Ethics appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 3, 2023
What distinguishes a good business gift from a bad one? Where it ends up after you open it. According to a survey of 158 b-to-b marketing leaders released late last year by Forrester Consulting and direct-mail marketing firm PFL, 81% say they are very likely to open a package that arrives for them at work.
Martech
MAY 3, 2023
Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Make sure that all potential internal users are on the demo call and pay attention to the following: How easy is the platform to use?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MAY 3, 2023
A two-day design sprint hosted by the Jacobs Institute for Design Innovation at UC Berkeley, in partnership with headless CMS Storyblok, produced some audacious and potentially game-changing concepts about how “the future of web” might develop. The contestants were UC Berkeley students from various disciplines (plus one or two alumna) and the awards were made by a panel of judges.
Adweek
MAY 3, 2023
From the spectacle of the Super Bowl and the adrenaline of the World Cup final to the in-the-moment joy of Glastonbury or the Travis Scott X Fortnite Astronomical concert breaking lockdown boundaries--experiences are impactful, inspirational and endure in the memory. For marketers and brand managers, experiences can engage customers and bring brands to life in.
Martech
MAY 3, 2023
The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.
Adweek
MAY 3, 2023
Moving to a new country can be an endurance. If it's not visas, it's accommodation, moving costs or planning of a new life. HSBC, which used to describe itself as "the world's local bank," aims to take the financial issues away from customers with its new services. and through its latest campaign, HSBC will strengthen.
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VideoWeek
MAY 3, 2023
There has been plenty of speculation over brands’ advertising strategies for the year ahead, and a number of industry projections have been released in recent weeks gauging how ad spend is likely to fare across 2023. But broad, industry-wide projections and analysis miss a lot of the nuance in what’s driving brands’ approaches to advertising.
Adweek
MAY 3, 2023
Drinking during the Covid-19 lockdowns was often a solitary affair or involved toasting a computer screen in scheduled virtual happy hours. Jim Beam is urging drinkers to return to the spontaneous fun of socializing at a crowded bar with its new "People Are Good For You" campaign. Created by Leo Burnett and directed by Noam.
Exchange Wire
MAY 3, 2023
In this exclusive Q&A ahead of ATS Madrid 2023, Rafa Ruigómez, programmatic account manager, StackAdapt, provides an overview of the growing importance of contextual targeting, the value of a multi-channel strategy, and how marketers are already exploring Web3 technologies. How are [.] The post Innovation is Making Digital Advertising More Powerful: Q&A with Rafa Ruigómez, StackAdapt appeared first on ExchangeWire.com.
Adweek
MAY 3, 2023
When Jennifer Ross, co-founder of beverage company Swoon, first reached out to Mattel, she had two objectives: stand out among a sea of digitally-native brands competing for big box shelf space, and align with a brand that honors consumer nostalgia with a reimagined legacy product. She was determined to score a short-term partnership that positioned.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Playwire
MAY 3, 2023
Key Points Due to growing privacy regulations, the once-essential world of third-party data is becoming more obsolete every day, while the importance of first-party data grows. No matter what shifts occur, data will remain essential to publishers and their ability to grow their revenue, which makes the presence of a quality Data Management Platform (DMP) paramount to publishers.
Adweek
MAY 3, 2023
The head of human resources at Mansueto Ventures, the media company behind the publishers Inc. and Fast Company, was arrested after committing financial fraud against the company, two sources told Adweek. A representative for the company, RoseMarie Terenzio, confirmed the news. The accused employee, Nirvani Sabess, has worked as the director of people and culture.
Exchange Wire
MAY 3, 2023
Global integrated advertising platform Adform unveils the results of an industry-first DSP driven programmatic campaign using its in-built carbon reduction capabilities. Adform’s technology, enabled by its recent partnership with Scope3, drove a 52% decrease in carbon emissions for the digital [.] The post Adform Helps Audi Cut Carbon Emissions in Half Across their Digital Advertising Supply Chain appeared first on ExchangeWire.com.
Adweek
MAY 3, 2023
The Federal Trade Commission has accused Meta of violating a suite of child privacy protections such as the Children's Privacy Protection Act (COPPA) and proposed sweeping changes on how the social giant operates, including a ban on monetizing kids' data. "Meta has successfully stayed out of the privacy spotlight in recent months, especially as the.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
MAY 3, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Browser Bowsers A decades-long truce among browser operators – Apple Safari, Microsoft Edge and Google Chrome – The post The Browser Cold War Is Turning Hot; TikTok The News appeared first on AdExchanger.
Adweek
MAY 3, 2023
You can build the best brand in the world, but if nobody hears about it and nobody cares, you don't have a brand. Today, we're talking about leveraging PR to get your brand out into the market. What does it mean? How can you do it? And we're going to talk about this across the.
Martech
MAY 3, 2023
Google’s Universal Analytics (UA) ends on July 1. In a little less than two months, everyone using UA will be switched to Google Analytics 4 (GA4). “It can be very overwhelming,” said Colleen Harris, head of business intelligence and reporting strategy at Sincro. “If we wanted to put our head in the sand that’s fully allowed, but we do have to figure out what’s next.
Adweek
MAY 3, 2023
TikTok is addressing algorithm ambiguity by offering partners more predictable media buys. Ahead of its NewFronts presentation on May 4--which will be a "closed-door event" not open to the media--the platform has outlined its plan to give advertisers more control over ad placements, with its Pulse Premiere offering taking center stage. Pulse Premiere is TikTok's.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
MAY 3, 2023
This year, TV upfront spend will likely be softer, and buyers will be slower to make long-term commitments. Consider it a plateau. The post Measurement And The Macroenvironment: The Two M’s Slowing Down This Year’s Upfront Spending appeared first on AdExchanger.
Adweek
MAY 3, 2023
After a year of change for the media and ad-tech company, Yahoo returned to NewFronts this year with a concert from Chance the Rapper. The event was light on news and more of a celebration thrown for Yahoo's partners. The Grammy-winning artist regaled the crowd with hits like "No Problem" and "I'm the One," a.
AdExchanger
MAY 3, 2023
Among the most frequent benefits touted with SPO is improved efficiency. When costs are reduced while maintaining effectiveness, greater return on ad spend is achieved. But, asks InMarket's Joshua Koran, The post Increasing Value Through Interoperability And Smart Path Optimization appeared first on AdExchanger.
Adweek
MAY 3, 2023
Fetch, best known as a tech-forward pet insurance company, is dipping its toe into another category entirely--craft beer--as a way to help fund a nonprofit veterinarian group. With the launch of Fetch Pale Ale via partner Torch & Crown Brewing Company, the insurance provider will give a financial boost to its favorite charity, Project Street.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
MAY 3, 2023
AppLovin has added CTV supply from streaming video distribution platform Wurl, which it acquired last March, to its mobile user acquisition platform, AppDiscovery. AppLovin’s marketer clients can now buy CTV The post AppLovin Is Embracing Cost Per Install With Its New CTV Product appeared first on AdExchanger.
Adweek
MAY 3, 2023
In this special episode, we dive into the campaign to end the advertising industry's fossil fuel addiction--and how activists showed up at SXSW. Recorded live on stage during the festival this March, sustainability editor Kathryn Lundstrom speaks with Duncan Meisel, executive director of Clean Creatives and one of Adweek's 2023 Sustainability Honorees.
Martech
MAY 3, 2023
Imagine this. You walk into Home Depot to buy a rake because you need to do some yard work and then decide to browse the aisles to get ideas for your dream kitchen (that you just started dreaming about and don’t have the time or budget for yet). You glance through the pre-built setups to get a sense of your style and learn what options are available.
Marketing Dive
MAY 3, 2023
While increased government scrutiny of advertising practices is often geared at big business, smaller counterparts could bear the brunt of the impact.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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