Adweek
APRIL 18, 2023
Last November, visitors to New York's Times Square might have encountered something odd, given the neighborhood's emphasis on shopping and spectacle. Amid giant billboards promoting Samsung, Coca-Cola and The Book of Mormon, some of the estimated 275,000 people who passed through the area each day that month may have seen multiple screens showcasing a new.
Martech
APRIL 18, 2023
LinkedIn is over 20 years old. What started as a tool for job seekers to post resumes has morphed into a full-fledged social media network with over 900 million users. Since it’s not as fresh as some peers, marketers may wonder whether LinkedIn can still bring a worthwhile ROI. However, like other marketing tools, what you get from the site greatly depends on what you put into it.
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Adweek
APRIL 18, 2023
The era of sharing a Netflix password is finally over. The world's biggest streaming service is serious about cracking down on the 100 million users it says are watching content but not subscribing. Though Netflix initially promised a first-quarter launch for its paid sharing offering in the U.S., the company said in an earnings report.
AdExchanger
APRIL 18, 2023
How well does Google’s replacement tech for third-party cookies work? So, so (so far). On Tuesday, Google Ads , Google’s third-party ad tech, published the results of an experiment designed The post Google Ads Tested Its Privacy-Focused Tech … And The Results Are Meh appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 18, 2023
Campaigns from Starbucks, KFC and Cadbury have been named as some of the most effective pieces of marketing internationally over the last year, with the use of humor taking center stage, according to Kantar's Creative Effectiveness Awards. In addition to revealing the top brand campaigns across the three categories, Kantar has identified several trends from.
Marketing Dive
APRIL 18, 2023
Shifting to interest-based solutions like the Topics API delivered a “relatively small” impact on performance, but the research parameters were limited.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
APRIL 18, 2023
B2B marketers have employed account-based marketing (ABM) for well over a decade, but the approach has quickly begun gaining currency over the past few years and that growth is expected to continue. Forrester predicts that, by 2025, account-based marketing will become the main way most B2B companies identify, plan, manage, and measure buying and post-sale activity.
Adweek
APRIL 18, 2023
Sports fans watching hockey on TNT and TBS may have seen stars from across the NHL trading stories about hockey's biggest hype man: Gordo St. John. But just who plays the mysterious fictional character that even Wayne Gretzky has an encounter with? Heading into Warner Bros. Discovery's first year as the home of the Stanley.
Martech
APRIL 18, 2023
To earn loyalty, marketers should avoid pitfalls and shift to a journey-centric culture to ensure everyone remains focused on creating a great experience that retains customers. The ability to focus on customer journeys and reorient your organization around customer journeys is a great unlock for companies needing help progressing with their customer experience scores and programs.
Adweek
APRIL 18, 2023
Businesses don't always welcome employees' urge to innovate--or at least Pilsner Urqell doesn't when it comes to "improving" its recipe. The Czech beer brand has released a campaign to promote its new creative platform "Keepers of the Craft," created by VCCP Prague. Its aim is to highlight Pilsner Urquell and its brewmasters' commitment to the.
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Martech
APRIL 18, 2023
In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ryan Phelan has 25 years experience in email marketing and has written 83 articles for MarTech on that and other topics. He’s the co-founder of RPEOrigin.com, a digital marketing services company with an agnostic approach, and is the chairman emeritus of the Email Experience Council Advisory Board.
Adweek
APRIL 18, 2023
Kit Harington and Rose Leslie fell in love in real life while on the set of Game of Thrones, in which their fictional characters were entangled in a forbidden romance between a brother of the Night's Watch and a Wildling raider.
AdExchanger
APRIL 18, 2023
So, the Linda Yaccarino/Elon Musk interview happened at the Possible conference in Miami. We went so you didn't have to. The post Musk In Miami: Twitter Is ‘A Trainwreck Sometimes’ appeared first on AdExchanger.
Adweek
APRIL 18, 2023
When Silicon Valley Bank collapsed in March, the media industry braced itself for a wave of related fallout, as the financial institution had played a critical role in financing many of the technology companies that facilitate the flow of digital advertising. But shortly after the meltdown, a few publishers--all within or adjacent to the world.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
APRIL 18, 2023
The Media Ratings Council is restoring accreditation for Nielsen’s national TV ratings after a 19-month suspension. The move comes on the eve of the 2023-24 upfronts (the period advertisers can buy inventory before a season begins). It doesn’t apply to the company’s local ratings, which remain unaccredited. “As the industry demands measurement that is trusted, independent and founded on real viewing from real people, we continue to support the MRC guidelines that set the standard for quali
Adweek
APRIL 18, 2023
Is this the controversy to rule them all? Warner Bros. Discovery says not so fast. The company is in the midst of relaunching its HBO Max streaming service as Max, and a new marketing campaign for the rebrand recently had the internet thinking it may also be taking shots at rivals. WBD's three-phase marketing campaign.
AdExchanger
APRIL 18, 2023
On Tuesday, data collaboration and clean room platform Optable announced $20 million in Series A funding, with participation from Hearst Ventures, Brightspark Ventures, Desjardins Capital, Deloitte Ventures and asterX. The post With Data Fragmentation On The Rise, Clean Room Optable Secures $20M Series A appeared first on AdExchanger.
Adweek
APRIL 18, 2023
For years Cadbury's marketing team was haunted by the success of its now iconic campaign "Gorilla." Following the success of that 2007 spot, in which a gorilla plays drums to Phil Collins' In the Air Tonight, the Mondelez brand struggled for more than a decade to repeat the feat. This led to numerous creative campaigns.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
APRIL 18, 2023
Poor data quality costs businesses $15 million annually. Pair that with economic uncertainty and tighter marketing and advertising budgets, and it’s a recipe for trouble. The post The Lack Of CDP And CMS Data Standards Leads To Missed Opportunities For Marketers appeared first on AdExchanger.
Adweek
APRIL 18, 2023
Welcome to a special edition of The Speed of Culture podcast! In this episode, we bring you a recent Suzy State of the Consumer webinar where host Matt Britton delves into the current financial environment and its impact on consumers. Britton discusses recent trends in the banking crisis, sheds light on how consumers feel in.
Marketing Dive
APRIL 18, 2023
The effort is tied to the brand’s new Almond Acres Initiative, a three-year regenerative agriculture project spanning 500 acres in California.
Adweek
APRIL 18, 2023
Over these last few years, keeping our spaces and selves clean has been very important due to the pandemic. With hand sanitizer, it seemed as if they were all the same: They had funny scents, dried your hands out and had boring packaging. Touchland did it differently, creating a product that did its job while.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Single Grain
APRIL 18, 2023
It’s not easy balancing SEO and CRO services for your brand. Many companies have separate divisions in their marketing departments devoted to each, while others prefer to outsource them. Although it can be tricky to navigate SEO and CRO in tandem, it’s one of the most crucial things you can do for your website. In this post, we’ll go through the key differences between SEO and CRO and how you can use them together to optimize your content.
Adweek
APRIL 18, 2023
This episode of Brave Commerce features the impressive and inspiring Dr. Val Oswalt, CEO and board member at Kodiak. Dr. Oswalt's career has spanned multiple job functions at both large and small companies. When deciding if a new opportunity is right for her, Dr. Oswalt asks herself if she can make a difference and can.
Basis
APRIL 18, 2023
From Serial, to My Favorite Murder, to Pod Save America, almost everyone has a favorite podcast these days. In 2023, 38.3% of the US population will listen to a podcast each month—a number that’s steadily increased since Apple first released their podcast app in 2012. Beyond their popularity with listeners, podcasts offer advertisers a unique opportunity to connect with consumers whenever and wherever they’re listening, within content they’re actively engaged with.
Adweek
APRIL 18, 2023
As a longtime New Yorker, Maryam Banikarim has gravitated to her natural-born role as a community builder. So when she set out to celebrate her neighborhood of Chelsea two years after the pandemic, she had no idea her vision of a few dozen people coming together would end up as 500 people gathering at a.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
APRIL 18, 2023
Nearly all surveyed marketers have adjusted their budgets to meet the current economic environment, but only 21% follow disruption contingency plans.
Adweek
APRIL 18, 2023
Despite the protracted timeline for deprecating third-party cookies scheduled for next year, there is still little data to help marketers understand what that future might look like. Google Ads is trying to add some clarity to this murky picture. This week, Google released results of testing interest-based audience solutions, a suite of tools that are.
AdExchanger
APRIL 18, 2023
The growth of ad-supported CTV is completely upending our thinking on what an open marketplace or open ad exchange can deliver. Combined with new programmatic protocols and ad serving technology The post The Open Marketplace Is Democratizing TV Advertising appeared first on AdExchanger.
Adweek
APRIL 18, 2023
It's a new era for generations of soccer and gaming fans. Last year, publisher EA Sports split with FIFA, soccer's global governing body, ending a three-decade licensing deal. The breakup means that one of the most popular and enduring gaming franchises can no longer call itself FIFA and has been renamed to EA Sports FC.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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