Adweek
JUNE 12, 2023
Wearing an ankle-length dress and a glossy updo while posing outside her Los Angeles home, Keke Palmer decides that intermissions are for entertainment. In the quiet moments between takes of her Adweek photo shoot, Palmer belts out Destiny's Child lyrics for a skeleton crew of photographers, stylists and assistants. With these impromptu concerts, it's as.
Martech
JUNE 12, 2023
I recently taught some martech workshops (in person!) and received numerous fascinating questions from stack leaders. Clearly, 2023 represents another year of great change as omnichannel aspirations take on higher priority and leaders continue to revisit their platform choices amid growing hype around artificial intelligence and machine learning. Here’s my take on three clusters of questions and topics that arose: CDP programs as stalking horses for customer data modernization.
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Adweek
JUNE 12, 2023
Like any CMO, 7-Eleven's Marissa Jarratt is effusive about the brand she markets. Unlike most of them, however, Jarratt is also refreshingly forthright--at least when it comes to 7-Eleven's signature brand, the Slurpee. "I like to say it's the drink that there's really no good reason why it should exist," she said. "But also, that's.
Martech
JUNE 12, 2023
Global digital ad spending will “only” increase at 8.4% in 2023, according to a GroupM report out today. This is its smallest increase since the 2009 financial crisis, but this year it is limited by success, not economic problems. “Digital pureplay ad revenue will account for 68.8% of the total [ad revenue growth] in 2023 and will reach 74.4% of total ad revenue by 2028,” the report says.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 12, 2023
As AI continues to shock the traditional search world, TikTok is going the visual route, testing a new tool in its Shop tab, Adweek has exclusively learned. The feature, which will allow users to take a photo and search visual inventory based on the image, is currently being tested in select markets outside the U.S.
AdExchanger
JUNE 12, 2023
With a feared recession yet to materialize, GroupM is feeling somewhat optimistic. The holding company predicts in its midyear forecast, released on Monday, that global advertising is on track to The post Global Ad Revenue Chugs Along, Per GroupM Report appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
JUNE 12, 2023
In today's ExchangeWire news digest: Google prepares to open access to its new transparency tool; tech giants withdraw from Hong Kong and mainland China; and the EU advances its clampdown on crypto. Google to open access for transparency tool Google is set [.] The post Google to Open Access to New Transparency Tool; Tech Titans Pull Back from Hong Kong appeared first on ExchangeWire.com.
Adweek
JUNE 12, 2023
B-to-b creative tends to follow a set formula: product features + disembodied voice-over + generic visuals. You know what we're talking about--stock images of professionals in gray suits sitting around a conference room table shaking hands. Text that describes your product in excruciating, quantitative detail. 111% ROI, 33% faster speeds, 77% reduction in costs.
Seth Godin
JUNE 12, 2023
That’s great news. The thing you need, the road ahead, the element that will transform your project–it appears to be inconvenient. That’s terrific, because it means that most other people can’t be bothered. It’s valuable because the very inconvenience of it makes it scarce. The stuff that matters is almost always inconvenient.
Adweek
JUNE 12, 2023
What makes marketing creative? Historically, when someone has invoked "creativity in marketing," they were celebrating the cleverness of an ad. But as the remit of the CMO has expanded in recent years to include every aspect of the customer experience--spanning technology, data and analytics--the notion of marketing creativity has changed. In the business-to-business world, where.
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AdExchanger
JUNE 12, 2023
History proved that black-box algorithms aimed to optimize business metrics will have severe, harmful consequences that are often not predicted. The post Generative AI Cannot Be Another Black Box appeared first on AdExchanger.
Adweek
JUNE 12, 2023
Purpose-driven campaigns have dominated the Cannes International Festival of Creativity over the past few years, but this year creatives told Adweek they're looking for more than purpose. They want business results and humor to have their moments in the spotlight again. In a survey done in the lead-up to Cannes, Adweek asked creatives what piece.
AdExchanger
JUNE 12, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Flurry Of Activity Will retail media ever flourish beyond garden walls? On Monday, Snowflake inked a partnership with The post Snowflake Breaks Into Retail Media; Diverse-Owned Streaming Services Make A Pact appeared first on AdExchanger.
Adweek
JUNE 12, 2023
Purpose is a driving force behind what wins at Cannes. Last year all but a handful of the 32 Grand Prix winners contained a purpose element in the piece work. This year, there are 17 pieces of work shortlisted for the Dan Wieden Titanium Lion. Nearly every single one of them is purpose-driven. Brand purpose.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
InMobi
JUNE 12, 2023
Apple’s annual event harkens the end of fingerprinting and debuts SKAN 5 Another Apple Worldwide Developer Conference (WWDC) is in the books, and this year’s global event brought several key indicators that the privacy-first era of app performance marketing is fully upon us. In its “ Platform State of the Union ” address on Monday, June 5, Apple previewed two key upcoming changes that app growth marketers and their partners need to prepare for in the coming months: The En
Adweek
JUNE 12, 2023
In an environment hyperfocused on cost management, marketers should always be prepared to justify their value. Thinking about your next campaign like an engineer--the people who test and design your product--can help you do that. As a marketing leader who pivoted from global consumer brands to a b-to-b freight technology company, Flock Freight, I've learned.
Marketing Dive
JUNE 12, 2023
Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
Adweek
JUNE 12, 2023
The Writers Guild of America's strike didn't come out of the blue. Executives and creatives alike had been talking about the possibility of a work stoppage for several months before picketing began in May, with Frances Berwick, chairman, entertainment networks, NBCUniversal Television and Streaming, predicting to Adweek back in January that "the potential or reality.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JUNE 12, 2023
Tatari launches a new sister company, Vault, whose first product is a data clean room. The goal is providing cross-channel TV measurement with data other than IP addresses. The post Why Tatari Created A Separate Company To House Its Data Clean Room appeared first on AdExchanger.
Adweek
JUNE 12, 2023
Last month at Adweek's Social Media Week event, we caught up with creators and brand executives to discuss the elements of a successful partnership. When it comes to a successful brand partnership with creators, everyone agreed that authenticity is key. "You have to just be cool," said actor and creator Boman Martinez-Reid. "You need to.
Exchange Wire
JUNE 12, 2023
In today's ExchangeWire news digest: Twitch trashes new advertising rules following backlash from streamers; EU overturns restrictions on ride-hailing apps in Barcelona; and Singapore launches a new national programme to fend off future quantum threats. Twitch scraps planned advertising changes Streaming heavyweight [.] The post Twitch Abandons Ad Rules After Backlash; Barcelona’s Limit to Ride-Hailing Apps Overturned by EU Court appeared first on ExchangeWire.com.
Adweek
JUNE 12, 2023
Though upfront week focuses on the U.S. marketplace, Cannes Lions is where media companies think globally. "There is not a single streaming partner that we work with that doesn't have a desire to be global, if they don't already have a global footprint," said Kelly Metz, managing director of advanced TV activation at Omnicom Media.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
JUNE 12, 2023
A half-year report falls in line with December forecasts while noting uncertainty in areas like AI, which is expected to “inform” at least half of 2023 ad revenue.
Adweek
JUNE 12, 2023
The general news publisher Time has hired media executive Mark Howard as its new chief operating officer, according to a memo shared by chief executive officer Jessica Sibley. Howard, who will relocate to New York for the position, begins Monday.
Martech
JUNE 12, 2023
Like surfers riding the crest of change, we are tasked with navigating the ebbs and flows of the ever-evolving marketing technology landscape. This constantly changing ecosystem presents opportunities and challenges to our teams and organizations. Amid the potential chaos and complexity, agile marketing teams can find unique advantages. The martech landscape continually unveils solutions that enhance customer engagement, personalize experiences and analyze behaviors.
Adweek
JUNE 12, 2023
On April 4, LA-based TikToker Melanie Moradi posted a Gucci unboxing video, unveiling the generous uniform set the designer brand bestows on all its new employees, herself included, to her 13,500 followers. Set to Lil Pump's "Gucci Gang," the short clip showed two huge shopping bags, filled with olive green blouses, blazers, shoes and leather.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JUNE 12, 2023
Six months after its debut, Spill is releasing a new beta app for iOS users that will be accessible by invitation only. The new app, which arrives in Apple’s App Store today, follows Spill’s alpha launch earlier this year. Founded in December by a Twitter employee laid off by Elon Musk, the original idea for Spill was to create a text-focused app. However, it’s now evolved into something that’s more a mix of both images and text, which has what co-founder and CEO Alphonzo Terrell described as a
Adweek
JUNE 12, 2023
7-Eleven has been a part of American culture for almost a century, and its most famous proprietary product, the Slurpee, has been delighting customers for more than six decades. For a peek into how the iconic 7-Eleven Slurpee came to be and where it's headed, join us for an exciting conversation with Marissa Jarratt, evp.
AdPulp
JUNE 12, 2023
The Valley’s hype machine has been in full grind mode since the dawn of AI as a mass market tool. Since the start of 2023, I’ve seen a lot of over-the-top nonsense masquerading as product promotion, but what I saw last week in venture capitalist Mark Andreesen’s verbose defense of the technology, is unprecedented. This […] The post The Valley’s High Priests Want AI Allegiance and Adoption appeared first on Adpulp.
Marketing Dive
JUNE 12, 2023
Each of four new TV spots focuses on a different Slurpee flavor and features a diverse cast of individuals that embrace self-expression.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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