AdExchanger

JULY 30, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From The Ashes? When MediaMath’s defunct assets go up for auction in Delaware bankruptcy court next week, founder The post Will Joe Zawadzki Buy His Baby Out Of Bankruptcy?; Netflix Concedes On CPMs Yet Again appeared first on AdExchanger.

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Digiday

JULY 30, 2023

For the last eight months, generative artificial intelligence has dominated the media scene as seemingly every company in the space tries to attach itself to some piece of AI news — regardless of relevance or usefulness. “Everyone’s leaning into AI,” said Rio Longacre, managing director at strategy and tech consultancy Slalom Consulting.

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AdExchanger

JULY 30, 2023

Something ostensibly “good” (consumer privacy protection) could also be an antitrust violation. Weird world. Which is why data protection authorities and their antitrust counterparts must collaborate and compare notes. The post The Dotted – And Blurry – Line Between Data Privacy And Antitrust appeared first on AdExchanger.

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Digiday

JULY 30, 2023

YouTube has been under a bit of fire in the last month, following a series of stories that picked up on an Adalytics report that alleged major transparency issues with buying certain types of YouTube inventory. At the same time, the digital video giant’s ad revenue is back on the upswing with total revenue nearing $40 billion last year, per its quarterly earnings report filed earlier this week.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

AdExchanger

JULY 30, 2023

Programmatic can be a mixed bag for Black-owned media companies. Some are compromising with programmatic guaranteed, which is like a digitized version of an insertion order. The post Why Black-Owned Publishers Like Programmatic Guaranteed appeared first on AdExchanger.

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Digiday

JULY 30, 2023

As the second-quarter 2023 earnings season progresses, generative AI is yet again a hot topic across a wide array of industries and companies as they race to roll out their own AI-powered products and services or use various tools enabled by others. Dozens of companies have filed documents with the U.S. Securities and Exchange Commission that mention the term “generative AI.

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Digiday

JULY 30, 2023

C4 Energy is taking its WWE marketing efforts to the next level. C4 Energy is looking to differentiate its brand in the increasingly competitive market of new and up-and-coming energy drinks like Zoa Energy, Prime and Celsius, among others. The energy drink brand has spent the last three years advertising to WWE fans via connected TV and social media.

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AdvertiseMint

JULY 30, 2023

Are you wondering if TikTok is good for business? TikTok has emerged as one of the biggest social media platforms. The platform’s short and engaging videos make it the place to be for people from all corners of the world. This blog post will discuss why TikTok is a good marketing tool, the right type of business to market on it, and some effective TikTok marketing strategies.

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Exchange Wire

JULY 30, 2023

In today's ExchangeWire news digest: Meta doubles down on metaverse spend as ad business shows recovery; Netflix reworks its ad partnership with Microsoft against sluggish sales; and THG buys freesheet City A.M. Meta sees ad business rebound Social media giant Meta has [.] The post Meta Reports Ad Revenue Growth; Netflix Restructures Ad Partnership with Microsoft appeared first on ExchangeWire.com.

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Rob Campbell

JULY 30, 2023

It’s Monday. In NZ, it’s also winter, In other words, it’s pretty depressing. However, never fear this blog is here. Ahem. I’ve decided to shake those Monday blues away for all of us with this post. Think of it as blog prozac. Which makes me your Doctor. Oh god, this has turned into something even more depressing than Mondayitus, so let’s just get on with it shall we?

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Advertising

Seth Godin

JULY 30, 2023

There are two kinds of coincidences. The first is the one that we often talk about. It’s the make-believe magic of two things occurring that we didn’t expect to occur. When you and your long-lost college roommate end up randomly sharing adjacent bowling lanes when you’re 72–that’s a coincidence. When the world expert on the obscure Discs of Tron videogame finds a pristine example abandoned at the end of a driveway near his mom’s house … We invent all sor

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Digiday

JULY 30, 2023

As esports winter takes hold, many companies in the industry have had to take a hard look at the role of competitive gaming within their business strategies. Almost every leading esports organization has felt the need to diversify or die — although exactly how far to expand beyond competition remains a point of debate in today’s esports boardrooms and front offices.

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