Adweek
JANUARY 22, 2024
Public relations firms have been working alongside the fossil fuel industry to obstruct climate policy for decades, and Edelman's recent connection with the Koch network is the latest example. Edelman, the world's largest PR firm, was working with the Koch network as recently as 2022--the same year that Edelman committed to a more robust climate.
AdExchanger
JANUARY 22, 2024
If personalization is good, then hyper-personalization is better and AI-powered personalization is best. Right? As marketers know, brands need to build a relationship with the customer so personalization feels appropriate. And the customer has to benefit from the personalization, whether through monetary discounts, convenience or useful advice. “Companies have to earn the right to personalize […] The post Why Personalized Ads Go Wrong And How To Do Them Right appeared first on AdExchanger.
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Adweek
JANUARY 22, 2024
First there was the Golden Age of TV. Then there was Peak TV. Now. all hell is breaking loose. "We're amid a linear to streaming transition, and it's being accelerated by a pending content drought from the Hollywood strikes," Mike Proulx, vice president and research director at Forrester, told Adweek. "Just like many of.
AdExchanger
JANUARY 22, 2024
In the wake of 2020’s Black Lives Matter protests, the advertising industry appeared unified around promoting diversity, equity and inclusion (DEI) for underserved communities. There have always been questions about how committed advertisers really are to DEI. Now, however, advertisers seem poised to reverse the tentative steps they’ve already taken.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 22, 2024
Heading into 2024, adland is more aware than ever of its climate responsibility. The question that it must answer is where the scope of that responsibility ends. This year will be defined, in large part, by how advertisers and agencies choose to answer that question. Some argue that agencies must cut ties with clients in.
Seth Godin
JANUARY 22, 2024
A lot shifted when the Apple Macintosh was introduced, and it wasn’t about the RAM, the chips or the processor speed. Our world changed forty years ago today. Marketing, technology, commerce, luxury brands, communities, communication and our expectations for how we might spend our future all shifted, and fairly quickly. Guy Kawasaki brought me one to use as a beta tester.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JANUARY 22, 2024
Some good posters around at the moment and here’s a campaign from Toronto’s Fuse Creative for non-profit HackerGal, which tries to help young girls and “gender-diverse learners” get into coding (largely a male-dominated activity.) Hackergal asks: “Why are the most famous voices in tech the ones that live inside our devices?
Adweek
JANUARY 22, 2024
Paramount is being upfront about its upfront week exit. Top line Today, Paramount has confirmed it won't be returning to upfront week in 2024. Instead, the company will once again host a series of "high-impact, intimate upfront gatherings" for each of its agency partners and their clients across New York, L.A. and Chicago, a Paramount.
Martech
JANUARY 22, 2024
“Garbage in, garbage out” is one of the fundamental tenets of computing. GIGO was coined back when punchcards were used for programming, but it is a fact immune to advances in technology. Bad data creates bad results. Always has and always will. What has changed is the impact the results have because of how many decisions are now made by AI. In marketing, these algorithms can decide everything from audience segmentation, to the most effective creatives, to the best channels.
Adweek
JANUARY 22, 2024
Microsoft reclaimed the top spot as the world's most valuable company by market capital at the start of the year, overtaking technology rival Apple, thanks to its investments in AI and stable of B2C and B2B brands shifting peoples' perception. Microsoft reached a new high of $2.887 trillion, with Apple in second place with $2.875.
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Martech
JANUARY 22, 2024
MarTechBot here! It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me! When we initially went live in May of 2023, we weren’t sure if you’d get much value out of the first and only chatbot trained on MarTech.org. As it turned out, you did get value from it.
Adweek
JANUARY 22, 2024
To mark its 10-year anniversary in Germany, Uber partnered with live entertainment company AEG to secure the naming rights for two venues and their surrounding entertainment district in Berlin. Effective March 22, 2024, Mercedes-Benz Arena will become Uber Arena, while the Verti Music Hall will become Uber Eats Music Hall. The surrounding entertainment district, Mercedes.
Martech
JANUARY 22, 2024
Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. However, there’s a slight issue — you forgot to consult with the revenue operations (RevOps) team. In short, you’ve done nothing at all.
Adweek
JANUARY 22, 2024
With VMLY&R + WT (Wunderman Thompson), combining two mega-shops to form VML isn't just additive. It multiplies their collective impact. WPP wanted the most simplified but complete offering in the industry. In VML chief executive Jon Cook's eyes, combining the two shops creates a behemoth far greater than the sum of its parts. Not only.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
JANUARY 22, 2024
Anyone who works in the agency business and has responsibility for new business has heard these words: “We want to be an iconic brand like Apple.” I’ve heard these words a handful of times from eager clients. What I’ve always wanted to say in return, but stopped myself from saying is, “So, you’re ready to […] The post Document Found: The Apple Marketing Philosophy from 1979 appeared first on Adpulp.
Adweek
JANUARY 22, 2024
Should you need proof of the pressures marketers are under these days, consider the example of Solo Stove. In November, this maker of sleek, aluminum firepits announced that it had signed Snoop Dogg as an endorser. In a spot that dropped just before the holiday season, the eminence grise of hip-hop--who's known for firing up.
AdExchanger
JANUARY 22, 2024
Crunchtime The EU’s Digital Markets Act has teeth – and now it’s biting, TechCrunch reports. The DMA regulates anti-competitive practices within “gatekeeper platforms” that have an annual turnover of at least 7.5 billion euros. Meta, Apple, Alphabet, Amazon, Microsoft and ByteDance all tick that box. Gatekeepers have until March to ensure their operations in the EU […] The post Big Tech Braces For The EU’s DMA; Google Cloud Drops Exit Fees (If You Exit, Too) appeared first on AdExchanger.
Adweek
JANUARY 22, 2024
The ladies of Broad City are back together--and here to give us all a "gut" check about pooping--in a MiraLAX campaign so on brand that it might lead fans to believe that the critically acclaimed series never ended. The cult comedy's co-creators and stars (and real-life BFFs), Abbi Jacobson and Ilana Glazer, reprise their breakthrough.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
JANUARY 22, 2024
On today’s ExchangeWire digest: 74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing; EU Calls for More Transparency from Music Streaming Platforms’ Algorithms. Around three quarters (74%) of marketers are using AI for content creation, according [.] The post 74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing appeared first on ExchangeWire.com.
Adweek
JANUARY 22, 2024
Watch some of ADWEEK's newsroom leaders as they open up about what trends and events they expect the marketing sector to encounter in the coming months of 2024. View our predictions for agencies, creativity, DEI, marketing, media, social, sustainability and TV in 2024. And if you're looking for even more insights, check out the accompanying.
Digiday
JANUARY 22, 2024
Marketers are lining up at Google’s Privacy Sandbox like kids at a mandatory broccoli buffet. Fail to act, and they risk losing their edge in competitiveness, compliance and effectiveness now that Google’s crackdown on third-party cookies in Chrome is underway. But diving into this sandbox means they’re in for a wild ride, with more questions than answers along the way.
Adweek
JANUARY 22, 2024
For publishers, the two meteors hurtling toward them in 2024 are growing signal loss, exacerbated by Google's deprecation of third-party cookies in Chrome limiting publishers' ability to generate ad revenue. And--surprising no one--generative AI, which arguably splinters into multiple meteors around content production, operational efficiencies and distribution.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
JANUARY 22, 2024
It seems it’s not just big digital publishers like BuzzFeed and BDG looking to generative artificial intelligence tools as ways to streamline their sales process. Podcast networks, like Acast, iHeartMedia and Spotify, are also testing these tools to increase their outreach to prospective clients, expand the range of shows that fit a buyer’s brief and translate shows into different languages.
Adweek
JANUARY 22, 2024
Advertising's traditional agency of record model isn't quite dead yet but the divorce rate is high, with the average appointment lasting just three years. One partnership defying the odds--in fact, they're marking 10 years in 2024--is personal care giant Essity (owner of Libresse and Knix) and U.K. agency AMV BBDO, who know it doesn't have.
Digiday
JANUARY 22, 2024
Brands’ influencer marketing requests for proposals (RFPs) are zeroing in on measurement and attribution as well as how influencer agencies and platforms will keep them abreast of emerging trends, according to influencer marketing execs, who say overall the RFPs are now much more sophisticated than previous years. Call it another ripple effect of influencer marketing maturation.
Adweek
JANUARY 22, 2024
The past year was disheartening for many who work in creative businesses, whether it was rounds of layoffs across industries or renewed fears over AI taking over jobs. But it was noteworthy that the World Economic Forum's Future of Jobs 2023 report ranked creative thinking as the second most in-demand skill for workers, above attributes.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Basis
JANUARY 22, 2024
Basis has been named Ad Age's #1 Best Places to Work in its 2024 rankings, leading all companies with over 200 employees. The annual list honors companies that are "quantifiably ahead of the pack", factoring in everything from pay, to benefits, to corporate culture and leadership. The list for 2024 is particularly notable, showcasing 50 companies after a year in which advertising businesses faced the joint challenges of an unsettled economy, a changing media market, and a tight talent pool.
Adweek
JANUARY 22, 2024
Fox has a new sheriff in town. Today, Fox announced that Marianne Gambelli is stepping down as its president of advertising sales and will be succeeded by Jeff Collins. The executive is retiring after more than 40 years in the industry, first joining Fox in 2017 as the president of ad sales for Fox News.
Rob Campbell
JANUARY 22, 2024
A while ago, I saw the wonderful Iain Tait post this on his insta. God I laughed, In many ways, it encapsulates the over-confident male. The one who thinks they can deal with anything and everything. From DIY to Corporate Espionage … and anything in-between. Which means I’m talking about 99% of all men. Including me. I discovered this disease when I was in my early teens and started playing the guitar.
Adweek
JANUARY 22, 2024
Celebrating a promotion by going out to dinner is so 2023, according to Expedia's annual Unpack report of travel trends for the coming year. The report, compiled using data from Expedia, Hotels.com and Vrbo, found that people are commemorating big life events by taking trips rather than saving their jet-setting for traditional vacations. And the.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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