AdExchanger

JANUARY 7, 2024

The Federal Trade Commission isn’t kidding around. In late December, right before the holidays, the FTC announced a notice of proposed rulemaking to update its Children’s Online Privacy Protection (COPPA) Rule. And it’s been a long time coming. Passed in 1998, COPPA is a US federal law that restricts what data online service providers can […] The post How Will Contextual Advertising Fare When The FTC Revises Its COPPA Rule?

Advertising 126

Advertising 126

Seth Godin

JANUARY 7, 2024

Robert Caro never learned to type. He pecks out his books two fingers at a time on an electric typewriter. There are two reasons to avoid learning a proven new technology: You know what it can do and how it will change your life and you don’t want it. You don’t know what it can do and you don’t want to find out. Kevin Kelly has pointed out that many Amish communities are in the first camp.

Media 106

Media 106

AdExchanger

JANUARY 7, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tough Cookies Some industry observers (including AdExchanger) have deliberated on The Trade Desk’s apparent withdrawal from – and direct antagonism with – the Chrome Privacy Sandbox. Bill Simmons, TTD’s VP of product, penned a column in December for The Current, which is The […] The post Privacy Sandbox Push And Pull; Standardize RMNs?

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Cookies Media Advertising 116

Digiday

JANUARY 7, 2024

The countdown to a (third-party) cookieless Chrome has started. Google is disabling third-party cookies for 1% of its Chrome users worldwide, which will affect 32 million of its 3.22 billion international users of the browser. It’s a small step for Google, but a giant leap into the unknown for digital advertising. Digiday asked ad execs to share their unfiltered views on the latest change.

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Cookies Media Marketing Advertising 87

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Bhatnaturally

JANUARY 7, 2024

Every week, I attempt to share a compilation of creative ads which get noticed and convey a relevant message in an interesting fashion. Here are some ads which caught my eye this past week or so. Native: Unbelievably Good Founded in 2015, Native is a personal care company that makes personal care products from naturally-derived [.] The post Best creative ads of the week: Native deodorant from P&G, Coca-Cola and more appeared first on Bhatnaturally.

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Fashion Advertising 69

Digiday

JANUARY 7, 2024

It will surprise no one attending the 2024 Consumer Electronics Show that AI will be stealing the spotlight this week. But the bigger question will be where companies place their bets even after leaving Las Vegas. While CES 2024 will have dozens of sessions related to AI, there are also plenty of AI talks specifically about marketing, social media and entertainment.

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Media Electronics Marketing Entertainment 87

Digiday

JANUARY 7, 2024

Plunge into CES with our straight-shooting veteran’s guide. Newbie or seasoned pro, we’ve distilled the essentials to turbocharge your journey. Navigate the chaos with top-notch travel hacks, slice through the crowds with insider strategies, and hit the floor in style with smart fashion tips from seasoned attendees. Plan ahead InfoSum’s chief operating officer Lauren Wetzel said its important to make a plan and stick to it.

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Fashion Media Marketing 86

Ad Badger

JANUARY 7, 2024

SUBSCRIBE Level up your Amazon PPC Marketing this year with Abe Chomali of XP Strategy PPC Management. Abe sits down. Read More How Can I Become An Advanced Amazon Marketer? [The PPC Den Podcast] The post How Can I Become An Advanced Amazon Marketer? [The PPC Den Podcast] appeared first on Ad Badger.

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Marketing Education Advertising 52

Digiday

JANUARY 7, 2024

More than 130,000 people are expected to flock to Las Vegas for this year’s Consumer Electronics Show. That’s 15,000 more than last year’s 115,000 attendees, seemingly signaling that people are ready for a full return to in–person events and setting expectations for this year’s slew of industry events, from South by Southwest to the Cannes Lions Festival of Creativity.

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Electronics Media Marketing 83

AdPushup

JANUARY 7, 2024

Discover the complex link between ads and CWV scores, and their impact on users’ browsing experience within publishers’ platforms. Core web vitals have become the gold standard for a seamless user experience. Thus, as a publisher or as a website owner, you need to make sure your CWV scores are well enough. Why? An optimal [.

Ad Ops 52

Ad Ops Ad Tech 52

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Advertising

Digiday

JANUARY 7, 2024

Group Black is launching a new audience and insights data offering in the third quarter of 2024 that aims to provide advertisers with the ability to better target Black and Hispanic consumers. The offering will aggregate first-party data from 10-15 diverse-owned companies across health and beauty, travel and finance sectors, said Bonin Bough, co-founder of Group Black.

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Audience Ad Exchange Finance Media 73

More About Advertising

JANUARY 7, 2024

New year’s resolutions often include eating better, and Gousto reliably returns every January for a burst of advertising to persuade us that its recipe boxes will help you do just that. Like last year, the campaign focuses on a Gousto meal – not a TV show – as the main event of a night in. … The post Mother makes Gousto recipe boxes the main event of a night in first appeared on More About Advertising.

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Advertising Agency 45

Digiday

JANUARY 7, 2024

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Ad Tech Media Marketing 56

More About Advertising

JANUARY 7, 2024

Founded in Birmingham on 4th March 1824, Cadbury is marking a milestone anniversary by putting a twist on its “Mum’s birthday” commercial, taking the little girl and her makeshift currency through the full 200 years of Cadbury’s history. Director Frederic Planchon came back to help rework the original film, reuniting the cast, recruiting some body … The post Cadbury celebrates 200 years with VCCP and the Great British public first appeared on More About Advertising.

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Advertising Agency 45

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing