Adweek
AUGUST 2, 2023
In a series of recent tweets, Doja Cat was asked by fans if she could say she loved them. "I don't though cuz I don't even know yall," was the response, making it clear that she is not interested in rewarding and reciprocating endearment. The Grammy-winning singer presented the ultimate rejection of an intense parasocial.
The Ad Tech Blog
AUGUST 2, 2023
You’re a startup founder or a team lead, your brain buzzing with the day’s tasks. You look across the virtual room (a.k.a, your Slack channel), and there’s a creeping silence. An engineer hasn’t updated their progress in hours. Panic seizes you as you wonder: “ Is this person working? ” But your well-intended check-in turns into a three-hour Zoom marathon.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
AUGUST 2, 2023
Atlanta keeps maturing in the creative agency world and Brandon Rochon is one of the city's new transplants helping it grow. Rochon has joined independent agency Hothouse as its evp, head of creative, moving across the country from Los Angeles, where he was CEO and chief creative officer at Kastner & Partners, heading up creative.
Martech
AUGUST 2, 2023
In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. So far, we’ve explored generative AI , predictive analytics and personalized customer journeys. The last article of the series will look at workflow automation or robotic process automation (RPA), or AI-based tools that enable repetitive tasks to be performed by software rather than humans.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 2, 2023
To promote the release of Teenage Mutant Ninja Turtles: Mutant Mayhem in theaters Aug. 2, Paramount partnered with Snapchat, Snapchat Lens creator Brielle Garcia and digital agency Pretty Big Monster to launch an augmented reality Snapchat Lens that turns people into a member of the Teenage Mutant Ninja Turtles. The TMNT Mutant Mayhem Lens uses.
Ad Badger
AUGUST 2, 2023
SUBSCRIBE Spreadsheets galore! Stephen Noch, Campaign Manager at Ocean PPC, joins Michael for their bi-annual data review. They analyze shocking. Read More Analyzing Amazon PPC Advertising Stats: What You Need To Know [The PPC Den Podcast] The post Analyzing Amazon PPC Advertising Stats: What You Need To Know [The PPC Den Podcast] appeared first on Ad Badger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
AUGUST 2, 2023
Web analytics and call analytics have a lot in common. Both collect, measure and analyze data on who contacted you, what they are interested in and even what got them to use this channel. Where they differ is that recordings are a lot more difficult to parse than digital data. This made call analytics enterprise-level expensive. That’s changed and now they can be considered by businesses of all sizes.
Adweek
AUGUST 2, 2023
Can you remember the last advertisement you saw at the top of a search page? While many people are aware of the sponsored ads at the top of these pages, very few actually process them. This "search blindness" phenomenon is making search marketing decreasingly effective for marketers across the board. Similar to banner blindness that.
Martech
AUGUST 2, 2023
It came out of nowhere. It looked like Twitter. It behaved like Twitter. It promised to be friendlier than Twitter. It was Threads, Meta’s abruptly unveiled competitor to Twitter, linked with Meta’s Instagram and designed to win the hearts, minds and engagement of Twitter users dismayed by Elon Musk’s disruption of the long-establised town square of the Internet.
Adweek
AUGUST 2, 2023
Generative artificial intelligence may have captured the attention of the media industry because of its potential to reshape the landscapes of search and content creation, but so far those applications remain largely hypothetical. However, starting earlier this year a number of publishers began using generative AI to streamline their back-end commercial processes, creating efficiencies in.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Seth Godin
AUGUST 2, 2023
There’s a difference between intellectual and smart. A plumber is smart, they know how to do a skilled and effective job on the task at hand. Intellectualism isn’t about practical results, it’s a passion for exploring what others have said, though this approach is sometimes misused to make others feel uninformed or to stall. If you want to know what the scholars have written, ask an intellectual.
Adweek
AUGUST 2, 2023
Cultural relevance cannot be achieved with major rebranding efforts and media and PR blitzes. It needs to be organically grown and fostered throughout the organization. The question is, how? I have worked in cultural branding for more than two decades. Through my experience, I believe marketers must understand four interrelated concepts especially well in order.
AdExchanger
AUGUST 2, 2023
StackAdapt's integration with HubSpot's CRM lets Add3 retarget interested customers without relying on third-party cookies and reduces retargeting costs by allowing Add3 to focus on more qualified leads. The post Add3 Finds That A CRM + DSP = Better Performance appeared first on AdExchanger.
Adweek
AUGUST 2, 2023
For 52 years, Bed, Bath & Beyond was the destination for high-quality home goods merchandise, top brands, and a discovery zone for home shopping that made it inspiring and fun. By January 2014, the company had operated more than 1,500 stores in North America, reaching a share price of $70. Despite all the success, the.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
AUGUST 2, 2023
INSP is an example of a TV network that's more comfortable with linear because it has an older audience. But that doesn't mean streaming is off the table. The post Why This TV Network Still Prefers Linear appeared first on AdExchanger.
Adweek
AUGUST 2, 2023
The U.S. National Park System is meant to allow everyone to explore the outdoors. But historically, communities such as ethnic minorities and disabled people have been excluded from such spaces. Many brands in the outdoor sector have perpetuated this issue by predominantly using images of white, male, heterosexual and able-bodied people. Subaru of America is.
Exchange Wire
AUGUST 2, 2023
Channel Factory, the global brand suitability and contextual advertising platform, has appointed Bill Schild as GM, the Americas. Bringing with him over two decades of ad tech and programmatic advertising experience, Schild will continue to expand on Channel Factory’s impressive [.] The post Channel Factory Appoints Ad Tech Veteran Bill Schild as General Manager, Americas appeared first on ExchangeWire.com.
Digiday
AUGUST 2, 2023
As more agencies weave generative AI into their work, there are growing concerns around how much these tools can be trusted to avoid copyright infringement or biases in their content. Human Driven AI, an AI coaching and training service for agencies and marketers, this month surveyed 1,100 U.S. marketers , including in-house and agency teams, to ask about their most-used AI tools, upcoming challenges with these technologies, regulation and current training and education at their organizations.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
AUGUST 2, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CMax, LOL Criteo reported earnings on Wednesday. It wasn’t a blockbuster – gross revenue ticked down from $495 The post Retargeter Who? Criteo’s All Commerce Now; Trying To Be YouTubeTok appeared first on AdExchanger.
Digiday
AUGUST 2, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access to the research below. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Exchange Wire
AUGUST 2, 2023
In today's ExchangeWire news digest: Uber makes an operating profit for the first time in the company's history; Meta may introduce ad opt-in for Instagram users in Europe; and social media drives sales for a quarter of UK small businesses. Uber [.] The post Uber Reports First Operating Profit; Meta May Introduce Ad Opt-In for European Users appeared first on ExchangeWire.com.
Digiday
AUGUST 2, 2023
In case marketers didn’t have enough chatbots to spend time with these days, there’s a new one from the world of e-commerce that aims to help …
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Rob Campbell
AUGUST 2, 2023
My 8 year old, Otis, loves Rubik’s Cubes. LOVES THEM. Not only that, he’s bloody good at them. To give you an idea of how good, take a look at this … I know he’s my son, but that’s pretty amazing. Hell, even when he shows me how to do it – move by move – I fail, and yet he can do it blindfolded!!! Now it’s not just him that loves cubing, it’s back in a big way.
Digiday
AUGUST 2, 2023
It’s been exactly a month since Meta’s text-based app Threads launched and brands are still finding their feet with the platform. But not having a solid social strategy in place for Threads right now in these early days isn’t something to worry about. Strategies usually come when platform cultures are more established. When people (and therein brands) know what it stands for and how to use it.
VideoWeek
AUGUST 2, 2023
Ampere Analysis revealed this week that 100 million US consumers now subscribe to ad-supported tiers on streaming services. And the AVOD tiers will earn more than $10 billion in combined ad revenues in 2027, according to the research firm. The research shows that subscriptions are concentrated in streaming businesses whose ad offerings have been around a while – and the longer the tier has existed, the more customers it has.
Digiday
AUGUST 2, 2023
X, the platform formerly known as Twitter , is looking for a new head of brand safety, according to an email shared with employees. This comes at a crucial time for the platform, which has struggled to win back advertisers since Elon Musk’s hostile takeover last October. Ever since then, it’s been free speech FTW on the text-based app. Trust and brand safety have been an afterthought judging by the internal strife and slew of departures over the matter.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Single Grain
AUGUST 2, 2023
These days it’s rare to see someone not staring at a screen: laptop, tablet, smartphone, e-reader, iWatch… But that’s exactly why it’s so important to know how to digital detox to give our eyes and our minds a break. In this blog post, we’ll explore three compelling reasons why you should consider taking a screen-free day and provide practical ways of how to digital detox from technology.
Digiday
AUGUST 2, 2023
This week’s Media Briefing looks at what features publishers want from Threads, as they test Meta’s new social platform as an engagement and traffic referral source. Publishers’ wish list for Threads Vice Media Group gets new ownership, Meta blocks news in Canada Publishers’ wish list for Threads Nearly a month into the debut of Meta’s social media platform Threads, publishers are testing engagement on the platform with different content formats and topics.
Single Grain
AUGUST 2, 2023
Why is following YouTube ad best practices important? YouTube advertising can be a powerful tool for your business, but simply having an ad isn’t enough to drive results. It takes knowing your audience and presenting them with ad content that they’ll enjoy and ultimately engage with. In this post, we’ll go over the five top YouTube ad best practices that can help you optimize your YouTube ads and increase audience engagement.
Digiday
AUGUST 2, 2023
Whenever a company goes bust in ad tech, the term sequential liability tends to get bandied about. The demise of MediaMath is no exception. It shows how sequential liability has become a necessary aspect for many companies in these challenging times. However, it also highlights the inherent unfairness in the ad tech industry, where the vulnerable entities are left to bear the brunt of unfavorable outcomes, while financially stronger players escape relatively unharmed.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
246 
Let's personalize your content