Adweek
JUNE 8, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Leadership & Talent WPP CEO Mark Read to Exit After 7 Years Search for a successor underway before Read steps down in December Reads exit follows a tumultuous start to 2025. WPP By Rebecca Stewart --> WPP chief executive (CEO) Mark Read is stepping down after leading the U.K. ad network for seven years.
Digiday
JUNE 8, 2025
Meta’s plans to fully automate ads with AI by 2026 doesn’t come as a surprise to creative agencies – but it could make retaining clients and scooping up new business that much more difficult. By next year, the social media company aims to allow brands to fully create and target ads using AI, seemingly giving marketers carte blanche for creative automation, according to The Wall Street Journal.
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Adweek
JUNE 8, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Leadership & Talent Read Outgoing WPP CEO Mark Reads Full Exit Statement Read said he is leaving WPP with an exceptional leadership team and a secure financial position Read has spent three decades at WPP and the last seven years as CEO WPP By Rebecca Stewart --> After a bumpy first half of 2025 for WPP, chief executive Mark Read has announced plans to step down in December.
Digiday
JUNE 8, 2025
Yet again, generative AI is likely to be center stage at this year’s Cannes Lions International Festival of Creativity from June 16 to 20 – a development that may be expected for some agency execs and exhausting to others. “I wish there was a word counter that could somehow read the amount of times that AI gets mentioned at Cannes,” said Nick Miaritis, chief client officer at VaynerMedia, a creative and media agency.
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AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 8, 2025
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Streaming & OTT Experian and Roku Make Sam Richardson Your Financial BFF The partnership includes a custom vignette, an evergreen marquee ad video, prime-time takeovers, and Roku City activations. Sam Richardson being integrated in Experian and Rokus partnership. Experian, Roku By Saleah Blancaflor --> Roku and Experian want to take your friendship to a new level, becoming a financial “BFF.” At the end o
Digiday
JUNE 8, 2025
Lifestyle publishers face distinct challenges from the generative AI features Google is adding to its search engine, such as AI Overviews and AI Mode. Evergreen and lifestyle content — like science, health and society — has traditionally drawn traffic to publishers’ sites by answering the kinds of questions people type into Google. But now those basic queries are being answered by generated summaries in AI Overviews or AI Mode, and click-throughs from Google search are declining , even as impres
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JUNE 8, 2025
I’d confidently say that the best work this past year shared one brilliant trait: it didn’t just spark cultural conversations, it drove cultural participation. For me, the standout brands and agencies definitely understood that when you empower audiences to get involved, to play, and to genuinely feel a part of your narrative, that’s when they … The post VCCP’s Tiffany Mondesir: My Top (Social) Tips for Cannes first appeared on More About Advertising.
Adweek
JUNE 8, 2025
The direct-to-consumer live sports and highlights platform successfully pitches American football to the world's boxing and soccer fans.
Digiday
JUNE 8, 2025
Is Fortnite the next YouTube? Perhaps — but Epic Games has higher aspirations. As Fortnite evolves from a popular video game into a robust ecosystem of creators, brands and virtual worlds, some observers have begun to compare Fortnite to other creator platforms, like YouTube. These comparisons have only grown as Epic Games continues to build out its creator tools, including expanded data collection tools and AI-enabled coding assistants that were unveiled at last week’s Unreal Fest conference in
Exchange Wire
JUNE 8, 2025
In today’s Digest, nearly half of publishers are seeing a rise in social traffic referrals, ABC updates the standards for digital-first publishing, and the UK unveils an AI adoption framework. Nearly Half of Publishers See Rise in Social Referral Traffic Nearly half [.] The post Digest: Nearly Half of Publishers See Rise in Social Referral Traffic; ABC Updates Standards for Digital-First Publishing appeared first on ExchangeWire.com.
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Digiday
JUNE 8, 2025
As expected, professional sports inventory is selling rapidly in this year’s upfront marketplace, notably the NFL, which as one media buyer said has become “mainstream,” and no longer the place to reach just sports fans. The rest of the upfront marketplace, historically dominated by selling entertainment content rather than sports, is slow to build any momentum, making it feel like it’s going to be another buyer’s market.
Bhatnaturally
JUNE 8, 2025
Every week, I attempt to share clutter-breaking creative ads. This week, creative ideas include the website to celebrate 150 years of Audemars Piguet, 240 years of The Times and more. Audemars Piguet: celebrating 150 years The context: Luxury brands stand testimony to the fact that consumers are willing to pay a premium even in categories [.] The post Audemars Piguet 150, The Times 240 Years and more: creative ads of the week appeared first on Bhatnaturally.
Seth Godin
JUNE 8, 2025
One strategy is to spend time finding the one wheel and address it. The better approach is to realize that if there’s one wheel that’s squeaking, it’s likely that all the wheels need lubrication.
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