Adweek
FEBRUARY 14, 2024
It's been a busy February for Volkswagen, which is fresh from airing a blockbuster Americana-inspired Super Bowl spot celebrating 75 years in the U.S. In between perfecting its Big Game moment, the brand also found time to conclude some elements of its marathon $2.6 billion media pitch within the last month, and saw the departure.
The Ad Tech Blog
FEBRUARY 14, 2024
Non-compliance with the California Consumer Privacy Act (CCPA) can lead to penalties of up to $7,500 per violation for intentional breaches and $2,500 for unintentional ones upon failing to rectify the violation within 30 days of notification. Additionally, consumers have the right to sue for damages between $100 to $750 per incident, or actual damages, whichever is greater , in case of a data breach caused by failure to implement reasonable security measures.
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Adweek
FEBRUARY 14, 2024
X has been ramping up efforts to court small and midsized businesses in order to offset some of the ad revenue declines it has faced as brands have quit the platform. While costs per click are relatively low, inconsistent conversion and brand safety concerns are making SMBs wary of spending on X, five sources told.
The Ad Tech Blog
FEBRUARY 14, 2024
With the California Consumer Privacy Act ( CCPA ) in full swing, tech startups are navigating through the tight corridors of compliance, making sure every turn is well-calibrated to align with the law. This guide lights up the dimly lit paths of CCPA, offering a beacon for startups striving for compliance amidst their innovative quests. Decoding CCPA At its core, CCPA is about granting consumers more control over the personal information that businesses collect about them.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
FEBRUARY 14, 2024
Celebrities have long been the cornerstone of Super Bowl advertising, lending their star power to endorse products and capture the attention of viewers. From iconic faces gracing screens to memorable cameos, celebrities have carved out a significant presence in Super Bowl commercials.
The Ad Tech Blog
FEBRUARY 14, 2024
The California Consumer Privacy Act (CCPA) significantly impacts small to medium tech startups by imposing strict data privacy rules that require them to revise how they handle consumer data. Startups must now ensure they have clear policies for data collection, use, and sharing, provide consumers with the right to know about and delete their data, and implement measures to protect this data from breaches.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Ad Tech Blog
FEBRUARY 14, 2024
The first steps a tech startup should take to become CCPA compliant involves understanding the scope of the California Consumer Privacy Act (CCPA) and assessing how it applies to their business operations. Startups must identify the personal information they collect, process, and store. Next, developing and implementing a comprehensive data privacy strategy that addresses the rights of consumers under CCPA is crucial.
Adweek
FEBRUARY 14, 2024
Walanya Vongsvirates considers herself and her small business, Love, Hand and Heart, part of the Las Vegas downtown arts community. She often sets up local pop-ups there to sell her colorful, handmade jewelry. She was surprised last year when she got an unexpected email from the NFL, asking if she'd be interested in creating official.
The Ad Tech Blog
FEBRUARY 14, 2024
To manage consumer data under the California Consumer Privacy Act (CCPA), tech startups must first understand the scope of the regulation. They are required to provide consumers with the right to know about the personal information collected on them, the purpose of its collection, and whom it is shared with. Furthermore, startups must enable consumers to opt out of the sale of their personal information and offer a method for them to request the deletion of their data.
Adweek
FEBRUARY 14, 2024
Super Bowl LVIII, a new main stage filled with new stories: Las Vegas. The Sphere. The 58th Big Game. $10k tickets. Tay/Trav. Oh yes, 49ers/Chiefs. Knowing the overtime rules. And one more. The thrill of the first time. Sunday saw one of the most important firsts not only for the Super Bowl, but for all.
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The Ad Tech Blog
FEBRUARY 14, 2024
Yes, non-California-based startups can indeed be affected by the California Consumer Privacy Act (CCPA). If a startup collects personal information from California residents, it must comply with CCPA regardless of where the company is located. This law applies to any business worldwide that meets certain thresholds, such as annual gross revenues over $25 million, buying, receiving, selling, or sharing the personal information of 50,000 or more California residents, households, or devices, or der
Adweek
FEBRUARY 14, 2024
Fox news is back at the upfront. Top line: Today, Fox announced a return to the 2024 in-person TV upfront, with a presentation happening on Monday, May 13, at The Hammerstein Ballroom at The Manhattan Center. This will be the first upfront under new ad sales leader Jeff Collins, who replaced Marianne Gambelli after the.
The Ad Tech Blog
FEBRUARY 14, 2024
Yes, there are exceptions under the California Consumer Privacy Act (CCPA) that startups might overlook. These exceptions can impact how a startup processes personal information, offering certain flexibilities within the law. Understanding these exceptions is crucial for ensuring compliance while efficiently managing resources. What personal information does not fall under CCPA regulations?
Adweek
FEBRUARY 14, 2024
It's that time of year again! As we start work on ADWEEK's fourth annual sustainability-focused digital issue, released on April 22, we're looking for nominations for our Sustainability Stars list. Each year, this list has a slightly different focus. For 2024, we're widening the funnel, with a broad focus on the ad industry's role in.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
The Ad Tech Blog
FEBRUARY 14, 2024
CCPA compliance necessitates a startup to vigilantly assess and manage its relationships with third-party vendors. Under the California Consumer Privacy Act (CCPA), startups are accountable for the data they collect, including how third-party vendors handle this data. This relationship becomes critical as startups must ensure their vendors are also CCPA compliant to prevent data breaches and maintain consumer trust.
Adweek
FEBRUARY 14, 2024
The majority of influencers and social media creators across Europe are breaking European Union consumer law by failing to disclose their advertising activities. The regulation of online influence is a growing discussion across the EU, with the Belgian presidency especially keen, it has been reported, to introduce further legislation at a national level.
The Ad Tech Blog
FEBRUARY 14, 2024
Startups should regularly review and update their California Consumer Privacy Act (CCPA) compliance strategy at least once a year or whenever significant changes occur within the business or the regulatory environment. This ensures ongoing compliance and protects the company from potential legal and financial penalties. Keeping a close eye on any updates to CCPA regulations is also crucial for maintaining an effective compliance strategy.
AdExchanger
FEBRUARY 14, 2024
Here’s some good news about a digital publisher (no, seriously). IAC-owned Dotdash Meredith returned to growth in the fourth quarter with healthy margins, an increase in traffic and better ad pricing, which led to a 9% YOY increase in digital revenue to $284 million. “It’s a heck of a lot easier” to write shareholder letters […] The post Dotdash Meredith Bucked The Digital Publisher Doldrums In Q4 Thanks To Programmatic appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
FEBRUARY 14, 2024
When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. An often overlooked feature of CX is sound. TD Bank sees it as key to connecting with customers, colleagues and communities they serve. That’s why the company created a new sonic identity, rolling out to digital touchpoints and physical locations (such as ATMs), to knit together key points in the customer journey with a familiar theme aimed at building an e
AdExchanger
FEBRUARY 14, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Sky Bridges Standalone walled gardens are transforming into an interconnected network of fortresses. It’s not that walled gardens are opening up, exactly, but individual platforms are now actively partnering to allow one-to-one user targeting and other use cases among themselves – but […] The post What’s Behind Big Platform Partnerships?
Martech
FEBRUARY 14, 2024
Consumer expectations for highly personalized marketing interactions have reached an all-time high. Eighty percent say the experience a company provides is as important as its products and services, 73% expect better personalization as technology advances and 65% expect companies to adapt to their changing needs and preferences, according to Salesforce’s “State of the Connected Customer” report.
Seth Godin
FEBRUARY 14, 2024
In North America, tipping is an unfair system built into the status quo by law. Restaurants aren’t allowed to easily spread tips around, and as a result, they tend to to exacerbate many of the inequities in our culture at the same time that they make it hard to count on a fair wage in one of the largest industries in the world. That said, one reason for the stickiness of tipping is that the act of doing it offers benefits to the customers.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
FEBRUARY 14, 2024
With 'Future of TV' being one of our key industry pillars in 2024, we explore why CTV is the hottest ticket for media planners this year. The TV landscape has evolved hugely over the past decade and there are no signs [.] The post Essential Viewing: Is CTV 2024’s Must-Have for Media Planners? appeared first on ExchangeWire.com.
Ad Monsters
FEBRUARY 14, 2024
Cybernews took a deep dive into the privacy practices of 10 big-name dating apps, aided by Apple spilling the tea on their App Store privacy requirements. And, guess what? Turns out Grindr and Bumble top the list as the most voracious for user data like they’re dining at an all-you-can-eat buffet. Meanwhile, Hinge emerged as the most privacy-respecting data app for users still searching for their Valentine.
Digiday
FEBRUARY 14, 2024
The creator economy is booming. And as creators have become a marketing must-have, they say they’re increasingly pushing for reasonable payment terms, asking for deposits, enacting late fees and employing other tactics to get their fair share of said boom. Last year, both agency clients and brands reported that they were investing more in influencer marketing than they were in 2022, according to Digiday research.
Ad Badger
FEBRUARY 14, 2024
SUBSCRIBE Do you know the importance of a good checklist? In this solo episode, Michael will teach you! He’ll go. Read More How Can I Build Tasks To Help My Amazon PPC Campaign? [The PPC Den Podcast] The post How Can I Build Tasks To Help My Amazon PPC Campaign? [The PPC Den Podcast] appeared first on Ad Badger.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
FEBRUARY 14, 2024
Instead of waiting for a lifeline from Google, some marketers are taking matters into their own hands. They’re testing alternatives to third-party cookies now that the tech giant has clipped one percent of them in its Chrome browser. These marketers understand the tests won’t be perfect, but they’re seizing the moment to make a start. After all, as they argue, if not now, then when?
VideoWeek
FEBRUARY 14, 2024
ProSiebenSat.1 has issued preliminary results for 2023, a year of significant ups and downs at the German broadcaster. Though its full-year earnings came in below those of 2022, a more positive fourth quarter brought the year to a strong close for the media group. The company’s Q4 2023 earnings beat expectations with a “significant increase” in EBITDA, which climbed 11 percent YoY to reach €335 million during the quarter.
Rob Campbell
FEBRUARY 14, 2024
Did you have a good Valentine’s Day? Did you get loads of cards … flowers … money? Nah, neither did I and frankly, I’m still in shock at how positive I was about it so let’s get back to normal with a rant. About Linkedin. Specifically people on Linkedin who seem to think they can do whatever the f**k they want. I’ve come to the realisation that Linkedin is full of people who used to write posts in early Facebook days that said, ‘like this post if you wan
Digiday
FEBRUARY 14, 2024
To battle or embrace AI bots Many publishers, like 404 Media and The Washington Post, have grown wary of AI crawler bots and their ability to scrape and take original content for unapproved uses, including training large language models or altogether regurgitating the articles with a new headline and no credit. Meanwhile, other publishers like Politico EU, are choosing to welcome AI crawlers with open arms.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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