Adweek
JULY 11, 2023
The 2023 upfront is officially a waiting game. Just one year ago, publishers brought in record commitments during 2022's upfront market, with NBCUniversal and Disney reporting their most lucrative upfronts ever, securing $7 billion and $9 billion in commitments respectively. And though Warner Bros. Discovery brought in a lower amount than its competitors, securing nearly.
AdExchanger
JULY 11, 2023
The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at media quality metrics beyond audience reach and impressions. But assessing The post Can Media Quality Measurement Drive Bigger Budgets To Programmatic DOOH? appeared first on AdExchanger.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
JULY 11, 2023
Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European Union restored a decision that allows for lucrative transatlantic data exchanges between the U.S. and the EU this week. If that sounds a little dense, here's what you need to know. The new decision ends.
AdExchanger
JULY 11, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lost The Plot The “Barbie” movie doesn’t premiere until next week, but is practically guaranteed to be a The post Hollywood Forgot About Movie (Marketing) Magic; Have You Tried … Hiding From Search? appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 11, 2023
Fox is ready to face reality with its fall lineup. Following a delay due to the ongoing writers strike, Fox finally gave a glimpse of its upcoming fall lineup on Monday, announcing the premiere date for the long-awaited Krapopolis on Sept. 24 as well as the return of its Animation Domination comedy block in October.
AdExchanger
JULY 11, 2023
When an ad tech company goes belly up – and its destiny is being decided by indifferent creditors – it becomes difficult for unfamiliar bankers to capture (or preserve) the The post Why Bankers Misunderstand Ad Tech – And Why MediaMath Might Just Melt Away appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 11, 2023
Since the initial release of Google Analytics 4 in late 2020, users have criticized the solution. The list of complaints is long — from the move from user tracking to event tracking, to the missing standard reports, and the replacement of bounce rate with engagement rate, to name just a few. GA4 is the predominant tool for measuring website performance and user behavior.
Adweek
JULY 11, 2023
Roku, one of the earliest streaming services to debut shoppable experiences, is rolling out new offerings. Top line Shopify and Roku are expanding their existing partnership in what they say is a first-of-its-kind offering that will let customers purchase products from Shopify merchants through Roku Action Ads. Between the lines Interested customers can press "OK".
AdExchanger
JULY 11, 2023
Taboola CEO Adam Singolda bristles at the terms “clickbait” and “chumbox.” Quality is subjective, he says. Also: Inside Taboola’s exclusive 30-year native advertising sales deal with Yahoo. The post Addressing Content Quality Concerns With Taboola’s CEO appeared first on AdExchanger.
Adweek
JULY 11, 2023
Ad buyers have switched up their YouTube strategies after a report rocked the industry late last month, accusing the tech giant of misleading advertisers, sources told Adweek. Google Video Partner (GVP) inventory is a network of third-party online video that Google says meets high-quality standards. For certain ad formats like Video Action Campaigns, buyers are.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdExchanger
JULY 11, 2023
Clear Channel Outdoor plugs into four clean room tech providers to help advertisers link their first-party data with out-of-home ad exposures and outcomes. The post Out-Of-Home Is Hopping On The Clean Room Train appeared first on AdExchanger.
Adweek
JULY 11, 2023
While you probably won't get your mouth washed out with soap by using a marketing and sales funnel strategy, your revenue generation machine is likely not as effective as it could be. Today's enterprise sales are anything but linear. Using a model like a funnel, where leads progress through successive, linear stages, might be helpful.
Martech
JULY 11, 2023
Basis Technologies, the automated digital advertising platform and provider of workflow automation and business intelligence software, has announced integrations with Vistar Media and Place Exchange to enhance its DOOH advertising capabilities. DOOH is one of a range of channels across which Basis users can buy inventory and execute campaigns. Basis and Vistar Media.
Adweek
JULY 11, 2023
One of the WNBA's biggest sponsors is getting further into the game. Google is extending its marquee partnership with the league through 2025 as the popularity of women's basketball continues to grow exponentially. The announcement comes just ahead of Saturday's WNBA All-Star Game, in primetime for the first time. The tech giant, one of the.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Seth Godin
JULY 11, 2023
It’s easier than ever. Solvents, power tools, market research, AI, committee meetings, online reviews and ennui are all aligned in one direction. To fit all the way in. Of course, once you sand off all the edges, it’s hard to get traction. Hard to find the texture or anything worth talking about. Smooth might not be the goal.
Adweek
JULY 11, 2023
Healthcare and pharmaceutical companies are not well known for strong enterprise branding, as historically, most of the focus was on branding the products. Only recently have pharma companies increased their focus and spend on their enterprise brands. The industry tends to activate around a product, relying on a consistent format for television commercials, celebrity endorsements.
Martech
JULY 11, 2023
Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still processing data as usual for most people. Why we care. Marketers were reluctant to make the switch from UA to GA4, despite Google insisting it was enforcing the migration. Although the industry was given more than a year’s notice, many were not prepared for the sunset deadline and have been struggling to understand how to navigate GA4.
Adweek
JULY 11, 2023
Paris Hilton is globally recognized and celebrated as a businesswoman, socialite, model, actress, singer and DJ. Today, she is increasingly defined by her role as an influential media personality and entrepreneur, founding her company 11:11 Media and inspiring young women to dream big and dare to act. To dive deep into Hilton's extraordinary evolution into.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
JULY 11, 2023
Over time, poor technology integration has painted a landscape of fragmented tools and inconsistent data, leading to the unwanted pitfalls of revenue losses, missed opportunities and tarnished brand perception. In this webinar, Bill Sears and Christian Monberg from Zeta Global and guest speaker Joe Stanhope from Forrester Research will reveal the role a comprehensive integration strategy plays in optimizing existing technology and connecting disparate data sets, improving customer experiences, a
Digiday
JULY 11, 2023
Though the podcast industry is in a state of correction after a period of significant investment, some podcast networks have found a bright spot this year: a growing cohort of international listeners. Podcast networks including Acast, iHeart, Spotify and Wondery – as well as measurement companies like Edison Research and eMarketer – have all clocked international podcast audience growth in the past year.
Smart Insights
JULY 11, 2023
It’s not enough to create buyer personas and leave them getting dusty on the shelf. Find out how to apply customer personas to inform each stage of your marketing strategy What are marketing personas? Customer or buyer personas are fictional … The post How and why you should use cross-funnel persona marketing to influence buyers appeared first on Smart Insights.
Digiday
JULY 11, 2023
This week’s Future of TV Briefing highlights the types of generative AI tools that are being applied to video productions. Tomorrow’s toolkit TikTok vs. Instagram Reels vs. YouTube Shorts Amazon’s studio pressure, NBCUniversal’s new leadership, influencer marketing’s updated guidelines and more Tomorrow’s toolkit Love it or hate, generative AI is inserting itself into the future of video making.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
TechCrunch Ads
JULY 11, 2023
Roku is partnering with Shopify to give users the ability to purchase products from Shopify merchants through their TVs, the hardware company announced Tuesday. Viewers will be able to interact with a Roku Action Ad for a Shopify merchant by using their TV remote. (For context, Roku Action Ads are advertisements that either send users […] © 2024 TechCrunch.
Digiday
JULY 11, 2023
On Tuesday, PepsiCo announced a global partnership with EA Sports centered around “EA Sports FC,” the wildly popular football game series formerly known as “FIFA.” The deal involves three of PepsiCo’s flagship brands — Pepsi, Gatorade and Lay’s — and will run for several years, although PepsiCo head of global sports and partnerships Adam Warner declined to specify the deal’s exact duration or financial value.
Playwire
JULY 11, 2023
Key Points Mobile publishing is the only place in ad tech where ad networks still function as critical parts of the ecosystem. Because most app advertising is still waterfall-based (unless you’re using in-app header bidding ), app developers form long-term relationships with ad networks that deliver the best yield. Managing your ad inventory and tech stack is complicated, which is why most publishers opt to simplify it by working with a complete monetization partner like Playwire.
Digiday
JULY 11, 2023
We’ve all experienced the frustration of seeing the same ad over and over when watching a series on a streamer, be it Hulu, Peacock or Max — any connected TV platform that carries advertising. A new joint study from IPG’s Magna unit and ad tech firm Nexxen confirms that reality for consumers — while also showing that not only does it hurt the reputation of the advertising brand, it can have a deleterious effect on the streaming platform too.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
JULY 11, 2023
In today's ExchangeWire news digest: a US judge dismisses the FTC's request for a preliminary injunction against Microsoft's purchase of Activision Blizzard; Singapore-based investment giant Temasek sees its value decline; and OpenAI announces a new team for the safe development [.] The post FTC Pause on Microsoft-Activision Dismissed; Temasek’s Value Falls appeared first on ExchangeWire.com.
Digiday
JULY 11, 2023
Yet another media owner is reducing its reliance on Google. DPG Media is joining the likes of Axel Springer, Salon and Bloomberg in taking back control over how its media is monetized. “We felt uncomfortable with the lack of control we had over the spend coming into our network, which was on the Google platform,” said Stefan Havik, DPG Media’s chief digital officer.
VideoWeek
JULY 11, 2023
BBC Studios, the commercial arm of the BBC, hit £2.09 billion in sales in 2022/23. The corporation made £3 million in advertising, according to its annual report, tempered by a “volatile advertising sector” and “increased inflationary pressures.” The report noted that the licence fee freeze has resulted in estimated £400 million loss of income over the remainder of the public service broadcaster’s (PSB) Charter, which runs until 2027/28.
More About Advertising
JULY 11, 2023
“Unboxing” is the latest TikTok/YouTube obsession it seems, put to good use in this new film from AKQA for the new electric, dinky Volvo EX30. Which, when you see it (unboxed) from the back looks like a Polestar, Volvo owner Geely’s other, sportier marque. All six minutes of it, fronted by Volvo CEO Jim Rowan. … The post AKQA unboxes smart new Volvo first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
220 
Let's personalize your content