Fri.Jul 05, 2024

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Implementing Asynchronous Communication Strategies

The Ad Tech Blog

Asynchronous communication in remote teams is essential for maintaining productivity and fostering innovation. This article explores the key points, challenges, and solutions for implementing effective asynchronous communication strategies in remote development teams. Understanding Asynchronous Communication Key Points Flexibility: Allows team members to work at their own pace.

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The paradox of lessons

Seth Godin

The people most likely to sign up for coaching or additional learning are the folks who are already good at their craft. “I’m terrible at this,” can lead to, “and I don’t want to be reminded of it.” Or perhaps, “I don’t want to waste their time,” or, “I’m never going to get better.” When it’s possible to get better, embracing mediocrity isn’t a useful strategy.

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How to Achieve Low ACOS with Negative Keywords? [The PPC Den Podcast]

Ad Badger

SUBSCRIBE In this solo episode, Michael shares unique insights on low ACOS accounts and the secrets behind their success. He’ll. Read More How to Achieve Low ACOS with Negative Keywords? [The PPC Den Podcast] The post How to Achieve Low ACOS with Negative Keywords? [The PPC Den Podcast] appeared first on Ad Badger.

Education 103
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Steve Ganem, Product Director of Google Analytics, on what’s ahead for GA4

Martech

As we bid Google Universal Analytics (UA) its final adieu , we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We wanted to know how it is meeting the needs of digital marketers, its privacy compliance, and what’s on the roadmap for enhancements. (The interview was edited for brevity and clarity.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Stack: Industry Draws Conclusions on Privacy Sandbox

Exchange Wire

This week on The Stack: Industry Draws Conclusions on Privacy Sandbox; Meta In Breach of DMA; Today's MadTech Daily Podcast Analyses regarding Privacy Sandbox made quite a splash in our digest news this week. The IAB Tech Lab released its [.] The post The Stack: Industry Draws Conclusions on Privacy Sandbox appeared first on ExchangeWire.com.

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HubSpot’s June 2024 updates: New automation options, big sales improvements and more

Martech

HubSpot introduced a wave of new updates in June. We’ve explored them all to separate the nice-to-haves from the game changers. June’s biggest updates include improvements to enhance your data management, automate more routine tasks and streamline workflows. Sales teams will also be excited to hear about new enhancements to research tools and lead prioritization.

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How to implement dynamic pricing without alienating customers

Martech

Dynamic pricing, once a standard practice in ancient marketplaces, is making a comeback in today’s digital age. This pricing strategy, which involves adjusting prices based on various factors such as demand, time and customer behavior, has evolved from its roots in the airline and ride-sharing industries and has become a consideration across diverse sectors, including fast food and retail.

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What does Labour have in store for UK advertising and marketing?

More About Advertising

It needs a new culture secretary for a start, shadow culture secretary Thangam Debbonaire lost her seat in Bristol to the Green Party even in the midst of a so-called Labour landslide (although they won less than 40% of the votes.) Labour, for those of us who can recall previous Labour governments, equates in most … The post What does Labour have in store for UK advertising and marketing?

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What are the ways to sell on Amazon without inventory?

Ad Badger

Thinking about starting an online business without big upfront costs and inventory hassle? Amazon has you covered. Ad Badger will. Read More What are the ways to sell on Amazon without inventory? The post What are the ways to sell on Amazon without inventory? appeared first on Ad Badger.

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MAA Ad of the Week: sewage (and Sunak) from Uncommon

More About Advertising

New British PM Keir Starmer may have a 209 seat majority but, if her errs, he’d better watch it or he’ll have Uncommon Creative Studio on his case. The talented self-publicists have launched two Out of Home campaigns off their own bat, this one drawing attention to the dire state of the UK’s waterways and … The post MAA Ad of the Week: sewage (and Sunak) from Uncommon first appeared on More About Advertising.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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How did Adwords change bidding at the end of 2023? (performance analysis)

YieldBird

What is AdWords? Google AdWords , now known as Google Ads , is an online advertising platform by Google. It allows businesses to display ads on Google search results, YouTube, and other sites. Advertisers bid on keywords and pay each time their ad is clicked, using various ad formats like text, display, video, shopping, and app promotion ads. Bidding Before December 2023 Maximum CPC (Cost-Per-Click) Bid: Advertisers set a max amount for each click.

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Coke gets up close and personal in ‘hugs’ Olympics number

More About Advertising

Coca-Cola and agency WPP’s OpenX (which, increasingly, seems to mean Ogilvy) have moved on from ‘Spills’ to rather more familiar territory with ‘Hugs,’ timed for the Paris Olympics and featuring a number of competing swimmers. Getting on rather well with the theme ‘It’s magic when the world comes together.’ Coke says: “Our differences are what … The post Coke gets up close and personal in ‘hugs’ Olympics number first appeared on More About Ad

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The WIR: Skydance Nears Paramount Deal, Meta Faces Fine for Consent or Pay Model, and Trade Groups Call for Action from Labour Government

VideoWeek

In this week’s Week in Review: Paramount’s takeover drama rumbles on, Meta faces a Brussels fine for consent or pay model, and trade groups react to Labour’s election in the UK. Top Stories Paramount Nears Skydance Deal, Enters Streaming Partnership Talks with WBD A merger between Paramount and Skydance Media is back on the table after Skydance sweetened its offer, according to the WSJ.

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Echo Chambers & Political Discourse: Essential Reads on Media Manipulation and Algorithms

Ad Monsters

Discover crucial insights into digital media and privacy with Digiseg’s latest reading list. These recommended books delve into how algorithms create echo chambers and influence political discourse, offering an in-depth look at their impact on society. Algorithms shape our world in ways we never imagined, influencing everything from the news we consume to our political beliefs.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.