Adweek
NOVEMBER 24, 2023
By now I'm willing to bet you're tired of wasting your precious ad spend on suboptimal conversion rates. The way out lies in having a solid marketing plan. As annoying as it might be to hear, the success (or lack thereof) around your marketing is almost always tied to how developed and intentional your plan.
Seth Godin
NOVEMBER 24, 2023
Lana Swartz coined this term in her breakthrough paper on crypto. A scam always involves a transaction. In the traditional fraud, the scammer tells a lie and the buyer, either with or without diligence, believes it and loses everything. You buy the magic beans, but they don’t grow. But modern scams have a network component to them. Either there are conditions present where the scams are far more likely to occur (because of the magnification media and other forces can offer to the scammer)
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Smart Insights
NOVEMBER 24, 2023
Combine opportunity, strategy, and action to identify the right approach for your pharma brand The last few years have been a rollercoaster ride for many of us, not least those within the pharmaceutical sector. Digital transformation is rapidly altering the … The post How to create an effective pharmaceutical marketing strategy in 2024 appeared first on Smart Insights.
illumin
NOVEMBER 24, 2023
The leaves aren’t the only thing that changes with the seasons, alongside cooler weather comes a new set of advertising trends. With autumn almost at a close, there are some industry insights worth investigating and analyzing to better strategize for the upcoming winter months. Advertising trends this fall are growing and evolving to include new technology, while keeping customer preferences and behaviors front and center.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Automatad Inc.
NOVEMBER 24, 2023
Share Tweet Share There is no end to Google’s continuous effort to bring out a user-conscious digital ecosystem. In that sense, Google recently announced new consent requirements for publishers in the EEA and the UK. The new requirement wants publishers to use Google-certified CMP ( Consent Management Platform ) integrated with IAB’s TCF v2.2 (Transparency and Consent Framework) to serve ads in the EEA and the UK region.
VideoWeek
NOVEMBER 24, 2023
In this week’s Week in Review: CFlight gears up to add traded audiences, buy-side and sell-side are split on CTV programmatic, and German PSBs see a fall in streaming. Top Stories Fourteen Traded Audiences Coming to CFlight in March Barb, the UK audience measurement body, has outlined a timetable for upgrading the cross-platform measurement tool CFlight.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
NOVEMBER 24, 2023
This week: Turbulent times for X; OpenAI reinstates Altman; Podcast ad spend skyrocketing. It has been a turbulent time in the tech landscape, for two companies in particular. X faced significant criticism after ads from major brands like Disney, Apple, and [.] The post Turbulent times for X; OpenAI reinstates Altman; Podcast ad spend skyrocketing appeared first on ExchangeWire.com.
More About Advertising
NOVEMBER 24, 2023
Out of 200 marketing leaders in the UK, 84% said they use AI tools of some kind, with the top three uses for email marketing (33%), content marketing (29%), and social media post generation (27%) Adtech platform BrightBid says its new survey reveals that the majority (84%) of UK marketing bosses are already using AI … The post UK marketers sign up for AI first appeared on More About Advertising.
More About Advertising
NOVEMBER 24, 2023
As a whole, this year’s UK Christmas ads have been mostly on a fun and quirky theme, with plenty of product thrown in. For anyone who likes their heartstrings tugged at Christmas, here’s a US ad that takes a more old-fashioned approach: cute kids, cuddly Santa, magical moments, and the gift of giving. Created for … The post Missing traditional Christmas ads?
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