Adweek

SEPTEMBER 3, 2022

As Serena Williams wraps up her historic tennis career, some of her biggest brand partners are taking a moment to celebrate her legacy both on and off the court. Nike is doing its part to cement her cultural impact by releasing a film tribute, "By Changing Nothing, She Changed Everything," narrated by Emmy-winning actress Zendaya.

Fashion 322

Fashion 322

Single Grain

SEPTEMBER 3, 2022

77% of marketers feel that branding should be a key part of your strategy if you want your business to grow. And as Amazon founder Jeff Bezos rightly said: “Your brand is what other people say about you when you are not in the room.”. A solid brand building process is crucial for your company because it is the visual identity of your business and, done properly, gives your business not just a name, but a voice and encourages consumer awareness about your business.

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Marketing Brand Awareness Pop-Up SEO 145

Adweek

SEPTEMBER 3, 2022

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: DraftKings wants tennis fans to smell like balls DraftKings is venturing from sports betting into. fragrances? That's right, the digital entertainment brand teamed up with VaynerMedia to launch Love Love, a limited-edition fragrance that users.

Entertainment 318

Entertainment Marketing Food Media 318

Adweek

SEPTEMBER 3, 2022

During the opening weekend of Jordan Peele's new thriller Nope, 100 movie theaters across the country aired short films sponsored by the job search site Indeed. The brand bought out the entire 16-minute long movie pre-show--the period before the movie starts, when 30- to 60-second ads typically air for anyone who arrives early to the.

Media 284

Media 284

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

SEPTEMBER 3, 2022

Prime Video's story of the one ring is making one massive debut. The Lord of the Rings: The Rings of Power, Prime Video's highly anticipated series covering the vast backstory from J.R.R. Tolkien's appendices of the Lord of the Rings trilogy, finally dropped its first two episodes on Thursday as part of its global launch.

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