Martech
MAY 9, 2025
I recently listened to If You Could Live Anywhere by Melody Warnick, a thoughtful guide for remote workers deciding where to settle. While its about choosing where to live, it offers valuable insights for martech professionals, especially about decision-making. At one point, she discusses the concept of FOBO (fear of better options), which is far more insidious than its cousin FOMO (fear of missing out).
Monetize More
MAY 9, 2025
Many publishers find that relying on single network solutions, even established ones, can lead to significant challenges. For instance, with Media.net, while strong for its contextual ad niche, publishers might experience inconsistent RPMs if their content doesn’t perfectly align with the Yahoo! Bing network’s advertiser base, or face limitations if their audience isn’t predominantly from specific Tier-1 GEOs.
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Martech
MAY 9, 2025
Marketers often think of retargeting as something reserved for ad platforms, but it’s just as effective in email. Sending follow-up emails based on what subscribers click can turn interest into action, boost conversions and do it all without overwhelming your list. Here’s how one approach proved just that. How retargeting emails help you stay top of mind How often do you check your list when packing for vacation or planning a grocery run?
illumin
MAY 9, 2025
In todays fragmented media landscape, marketers are expected to do the impossible: plan campaigns that span multiple channels, deliver consistent results, and maximize every dollar, without ever knowing for sure what the outcome will be. Its not a simple thing to do either. When you consider the various audience segments you have to target, the different advertising channels you need to use, and the tactics you need to implement, forecasting can be rather a daunting challenge.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
MAY 9, 2025
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Chiefmartec.com. Click to enlarge. Scott Brinker of Chiefmartec.com and Frans Riemersma of Martech Tribe released their annual martech landscape this week and counted 15,384 tools, a 9% increase from the 14,106 they counted last year. This year’s census added 2,489 qualified martech tools and removed 1,211 from last years landscape because of acquisition or simply shutting down
illumin
MAY 9, 2025
In todays fragmented media landscape, marketers are expected to do the impossible: plan campaigns that span multiple channels, deliver consistent results, and maximize every dollar, without ever knowing for sure what the outcome will be. Its not a simple thing to do either. When you consider the various audience segments you have to target, the different advertising channels you need to use, and the strategies you need to implement, forecasting can be rather a daunting challenge.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
MAY 9, 2025
Sharb Farjami, CEO of GroupM North America, told employees during a company-wide town hall Friday afternoon that about 40% to 45% of our entire workforce will be impacted as part of a sweeping organizational restructure, according to a recording of an all-hands obtained by ADWEEK.
Seth Godin
MAY 9, 2025
I asked my AI about some obsolete card games, and it wrote a 1,000 word essay about Lansquenet. It made up the rules, the strategies, the betting techniques, all of it. Saying that it was raining on July 14th last year is an error. Inventing an entirely new set of rules is an hallucination. An AI can’t lie, because it doesn’t know it’s lying.
Adweek
MAY 9, 2025
The veteran journalist explains his approach to the true crime genre.
More About Advertising
MAY 9, 2025
The media agency pogroms have begun: not, as expected a while back, at merging Omnicom/IPG but WPP’s GroupM. Adweek reports that the HR extermination squads have already hit its US agencies, staff leaving the building with no goodbyes and locked out of their email accounts – the modern definition of a non-person. GroupM is becoming … The post WPP starts GroupM lay-offs as HR hit teams move in first appeared on More About Advertising.
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Adweek
MAY 9, 2025
David Letterman, 50 Cent, and the Jonas Brothers were burnin' up the NewFronts stages.
More About Advertising
MAY 9, 2025
Reality shows dominate the airwaves (even the streamers are at it now) although we all know they’re as scripted as a Beckham birthday celebration. (Sometimes they go awry of course.) PG Tips is essaying one of its own, courtesy of New Commercial Arts, reintroducing a version of Monkey that starred in the dim-and-distant with Johnny … The post MAA Ad of the Week: PG Tips At Home with Monkey from New Commercial Arts first appeared on More About Advertising.
Adweek
MAY 9, 2025
Fox News was the most-watched network during the papal announcement, followed by CNN and MSNBC.
Exchange Wire
MAY 9, 2025
We look at some of the key findings from this years All In Census (created by the Advertising Association, the IPA, and ISBA), revealed on Thursday at News UKs London headquarters by Dan Wilks, director of Credos. On Thursday, the results [.] The post 2025s All In Census: Is the Ad Industry Trustworthy? 60% of Members Dont Think So appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
MAY 9, 2025
Alan Moss, vice president, global advertising sales at Amazon, previews the company's upfront offering.
More About Advertising
MAY 9, 2025
Allwyn is seeking out a new generation of National Lottery players with a campaign designed to tempt digital-weary younger consumers to Add some play into their lives. A group of friends is sent on a real-life scavenger hunt for scratch cards in a bid to position the game as a natural part of their social … The post VCCP turns National Lottery scratch cards into a real life game first appeared on More About Advertising.
Adweek
MAY 9, 2025
The CEO reflects on the challenger network's growth strategy, following a 6% YoY net revenue bump in Q1.
Exchange Wire
MAY 9, 2025
This week, Google dominated headlines with bold moves across content, advertising, and AI, while lawmakers and regulators intensified their efforts in the industry. In todays MadTech Daily, we cover Tripledots acquisition of AppLovins mobile gaming unit, Apples AI search shaking [.] The post The stack: A Big Week for Google appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
MAY 9, 2025
The Five led at 5 p.m. followed by Deadline: White House and The Lead.
VideoWeek
MAY 9, 2025
In this week’s Week in Review: The Trade Desk returns to hitting its targets, GroupM is rumoured to be planning a rebrand, and DAZN terminates its contract with France’s top football league. Top Stories Ad Tech Stocks Rise After Strong Earnings from The Trade Desk Demand-side platform The Trade Desk saw 25 percent year-on-year revenue growth in Q1, according to the company’s earnings released on Thursday, a return to form after it missed its targets in Q4.
Adweek
MAY 9, 2025
May is brain tumor awareness month and Fox Carolina anchor Tori Carmen shared her story of her brain tumor.
Adweek
MAY 9, 2025
The Five remained the evening's most-watched show in both measured categories.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
MAY 9, 2025
He started his Denver career in 1982 after working at ESPN in Bristol, Connecticut.
Adweek
MAY 9, 2025
Sci-fi series Black Mirror had a top-five debut following the release of the latest season.
Adweek
MAY 9, 2025
Kinsey fainted during an appearance in Fox News' L.A. studio.
Adweek
MAY 9, 2025
Hannon joins Sinclair from TelevisaUnivision
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
MAY 9, 2025
I went down like a ton of bricks, Kriski recalled after suffering a stroke in May 2024.
Adweek
MAY 9, 2025
The station said the new Howard Avenue studios mark a major technological leap forward for the station.
Adweek
MAY 9, 2025
Pirro is the latest Fox News Media employee to transfer to the White House.
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