AdExchanger
AUGUST 20, 2023
Verizon wants a distribution partnership with Disney for ESPN. Plus: Why Tumblr has been copying X (the artist formerly known as Twitter). The post Streamwork Makes The Dream Work; Tumblr Tries To Make A Comeback appeared first on AdExchanger.
AdPushup
AUGUST 20, 2023
Have you been trying to figure out how to calculate click through rate? This blog takes you through the ins and outs of click through rate and how you can take it up a notch. In the online world, CTR (click through rate) matters a lot, not only for advertisers but also for publishers. Therefore, [.
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AdExchanger
AUGUST 20, 2023
Collecting consent is a far more nuanced process than just getting someone to opt in. It also matters how you ask for it. The post Regulators Have Their Eye On The Dark Art Of Dark Patterns appeared first on AdExchanger.
Digiday
AUGUST 20, 2023
Still lacking an industry standard definition for made-for-advertising sites (MFAs), one of the largest media agencies, GroupM, has taken matters into its own hands to more thoroughly vet sites as potential MFAs within its programmatic business. Claiming to be the first media buying agency to take this step, GroupM has added protections against MFAs across all of the inclusion lists in all the markets it operates in, like its m-list in the U.K.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
AUGUST 20, 2023
To make sense of changes to mobile campaign reporting, marketers need to understand postbacks – the most essential element of mobile attribution. The post AdExplainer: What Are Mobile Postbacks, And How Are They Used? appeared first on AdExchanger.
Digiday
AUGUST 20, 2023
It’s no surprise that AI and other emerging tech showed up this summer Down Under during the 2023 FIFA Women’s World Cup. The tournament, which wrapped up yesterday in Australia and New Zealand with a hotly contested final match between Spain and England, attracted a lot of attention thanks to interest in the U.S. Women’s National Team, which bowed out in earlier rounds.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
AUGUST 20, 2023
Athleta is wiping its Instagram account in a bid to re-introduce itself to shoppers. Similar to someone going through a breakup, the brand has archived its Instagram posts, launched brand new content, signaling the company’s new brand direction. As opposed to product-focused social media ads and marketing campaigns, the new direction brings Athleta to the 21st century with a video-led strategy, user generated content and more influencers, according to Julia Leach, Athleta’s recently appoin
Playwire
AUGUST 20, 2023
Key Points There are a variety of common challenges that every ad operations team faces, such as pacing and performance issues, which you can effectively troubleshoot with the right tools and strategic creativity. The key to successfully troubleshooting ad ops issues lies in having a clear understanding of how to read campaign metrics as well as continuously monitoring and making adjustments when necessary.
Digiday
AUGUST 20, 2023
The wildfires in Maui, which have left a devastating toll on the Hawaiian island, is the latest topic being labeled as unsafe by Peer39 for its advertiser clientele due to concerns over being associated with the news. Per an email obtained by Digiday that was sent to advertisers from the ad tech firm on Tuesday, the company has begun offering clients the ability to block “Negative Maui Hawaii Wildfires” coverage of the wildfires from their media buys.
Playwire
AUGUST 20, 2023
Key Points An ad operations team requires a suite of specialized tools to streamline the processes of collecting data, evaluating ad performance metrics, ensuring optimal campaign delivery, and rectifying a variety of issues. Ad ops tools, like those built right into Playwire’s RAMP Platform, aid in monitoring, diagnosing, and adjusting campaigns, thus optimizing performance and achieving scalability.
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Digiday
AUGUST 20, 2023
In recent years, agencies have sought to increase diversity, equity and inclusion efforts through hiring and training their workforce, building community partnerships and quantifying their progress. Now, as some move beyond their own workforce diversity and internal programs, they are bringing that DEI expertise and strategy to clients via new offerings and services.
AdvertiseMint
AUGUST 20, 2023
Are TikTok ads safe? TikTok’s fast-growing user base has helped it cement itself as one of the top advertising platforms. Yet, questions persist regarding the safety of its ads. This article will discuss what you should know about TikTok ads, including the potential risks and the safety measures in place. Understanding TikTok Ads TikTok ads come in various formats, each with its own unique way of engaging users.
Bhatnaturally
AUGUST 20, 2023
Independence Day ads have become a part of a brand’s communication calendar in India for a few years now. This follows the pattern of the moment marketing initiatives, a digital-age compulsion thrust on brands. This year too, saw a slew of ads with only a handful with a refreshing idea or execution – something we [.] The post Apple Pay, Got Milk?
AdvertiseMint
AUGUST 20, 2023
Do you want to learn how to trim a sound on TikTok? The importance of a well-trimmed sound snippet can’t be overemphasized. TikTok sounds evoke emotions and set the mood in videos. Whether you want a punchline or a pause that captures attention, trimmed sounds can be effective. This blog post will provide step-by-step instructions on how to effectively trim sounds on TikTok.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Rob Campbell
AUGUST 20, 2023
There’s no posts this week. None at all. I know … I know … what brilliant news. And on a Monday, no less. Your gain is the people who find themselves sitting next to me on various planes, pain. And don’t get me started on the poor folks who have to listen to me at this. But don’t get too excited as I’m back next week.
Digiday
AUGUST 20, 2023
Last week’s report into ad targeting and child safety protocols on YouTube from Adalytics has rekindled a war of words between the research outfit, and the ad industry’s biggest seller of media. The August 17 report from Adalytics Research asserts that it observed targeted ads served on YouTube channels specifically crafted for younger audiences, where such modeling is prohibited, without parental consent.
Digiday
AUGUST 20, 2023
This story was first published by Digiday sibling WorkLife Being a manager is a lot of work. There isn’t always the best training from top executives for new managers on how to approach the role and make sure their team feels comfortable. On the flip side, senior managers might be stuck in their ways, regardless of whether they are actually working or not.
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