Adweek
APRIL 3, 2024
Spotify's latest advertising product, Live Experiences, lets brands integrate with and sponsor its events for the first time. The company has hosted bespoke events for over seven years, but it has historically used them as marketing vehicles to promote new products, campaigns or artists, said head of experiential and content production Keyana Kashfi.
Seth Godin
APRIL 3, 2024
Why is that? The new diet. The fundraising after a natural disaster. The relationship. The hype cycle of a new technology or the media frenzy around a hot new fad or candidate… It always feels like it will be different this time. It rarely is. If it’s going to be different, the forces involved need to be different as well.
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Adweek
APRIL 3, 2024
I'm no Gary Vee, but a recent LinkedIn post about my aversion to timesheets garnered over half a million impressions and sparked a surprisingly spicy debate about client-agency finances. I was curious about the volume of pushback from folks defending the hours-based billing systems that I believe may result in the death of our industry.
AdExchanger
APRIL 3, 2024
The broadcaster-backed joint industry committee announced it will certify Comscore and VideoAmp as national TV currencies ahead of May’s upfront negotiations. The post The JIC Certifies Comscore And VideoAmp As National TV Currencies appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
APRIL 3, 2024
Even if you've never been to Chicago, you've probably heard that its hot dogs are the stuff of legends. Because there are so many different ways to prepare a hot dog in the Windy City, ordering regular old ketchup is considered a faux pas. But ketchup lovers need not suffer any longer. Getting ahead of.
Playwire
APRIL 3, 2024
Key Points Google ad exchange, more commonly known as Google AdX, is by invitation only, but smaller publishers can get access through Google partners like Playwire. AdX generates broad demand, making it an essential monetization tool for most publishers' and content creators' revenue strategies.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
APRIL 3, 2024
It may appear as if The California Privacy Protection Agency (CPPA) has been in hibernation mode. Other than sporadic enforcement of the California Consumer Protection Act (CCPA) led by the state’s attorney general, whose office shares enforcement powers with the CPPA, it’s been mostly quiet on the western front. Since the law came into effect […] The post The California Privacy Protection Agency Is ‘Primed And Ready’ For Enforcement appeared first on AdExchanger.
Adweek
APRIL 3, 2024
Fri Forjindam knew New York wasn't for her after experiencing her first blizzard. After her master's, the Columbia University theater graduate moved to sunny Los Angeles and continued to pursue her acting dreams. To pay the bills, she landed a gig as an executive assistant at Thinkwell Group, the global design and production agency behind.
AdExchanger
APRIL 3, 2024
Driver Studios, a kid-focused content company with a COPPA-compliant ads business, is expanding its targeting to include more adults via a new partnership with privacy startup Qonsent. The post How This Kid-Focused Content Company Uses First-Party Data To Reach Households With Children appeared first on AdExchanger.
Adweek
APRIL 3, 2024
The 2024 NewFront's schedule is finally here. Though this year features new additions and companies such as Amazon and Peacock departing, IAB's 2024 schedule largely mirrors last year's lineup. Events take place from April 29th to May 2nd in New York, with presentations showcasing the latest innovations in technology, data and ads. "If you think.
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AdExchanger
APRIL 3, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not It! The broadcaster-backed joint industry committee (JIC) is celebrating its certification of Comscore and VideoAmp as national TV currencies this week. But it also draws attention to the standoff between the JIC and the media and measurement companies that won’t join.
Adweek
APRIL 3, 2024
When it comes to travel, a road trip with loved ones is an American tradition. However, it can be frustrating when rental companies run out of cars during busy holiday weekends or when you decide to drive to visit family out of town at the last minute. That's where Turo comes in. Turo is a.
Exchange Wire
APRIL 3, 2024
We’re now one quarter in from Google removing tracking cookies from 1% of Chrome browsers, (around 300 million users) having cookies removed, and depreciation is set to continue steadily until autumn 2024. In that time, Google’s Privacy Sandbox, the final phase [.] The post Privacy Sandbox and the Countdown to Cookieless appeared first on ExchangeWire.com.
Digiday
APRIL 3, 2024
After spending years developing their own esports leagues in-house, game publishers have given up the ghost in 2024, handing the reins over to third-party league operators to keep their competitive scenes alive. It’s an end of an era — and a chance for the industry to become more sustainable in the long run, if it isn’t too late. During the boom days of esports, publisher ownership of events and leagues was the industry’s dominant business model.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
APRIL 3, 2024
Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, which in internet terms is the equivalent of having lived when dinosaurs roamed. To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit.
Basis
APRIL 3, 2024
AI remains the pivotal topic of conversation across the world of business—from Wall Street, to board rooms, to sales pitches, to paid media. In the advertising world, AI has already been at work for over a decade, powering programmatic advertising and optimizing media buying across the open internet. Today, new developments from the realm of generative AI (GenAI) are set to revolutionize the landscape even further.
Exchange Wire
APRIL 3, 2024
On today’s news digest: Cadent to Acquire AdTheorent; Microsoft to Separate Teams and Office Amid Antitrust Scrutiny; Google to Destroy Data to Settle Chrome Incognito Tracking Lawsuit Cadent, one of the largest solutions providers for converged TV advertising, has announced it [.] The post Cadent to Acquire AdTheorent; Microsoft to Separate Teams and Office Amid Antitrust Scrutiny; Google to Destroy Data to Settle Chrome Incognito Tracking Lawsuit appeared first on ExchangeWire.com.
Ad Monsters
APRIL 3, 2024
With the swift evolution of the media industry, it’s hard enough for publishers to stay afloat without a news-breaking scandal. Yet, Revolt dishes out a playbook on how a major brand safety concern should not ruin your business’s revenue, credibility, and reputation. In November, former Revolt Founder Sean “Diddy” Combs stepped down from his role in the company after several plaintiffs filed sexual assault lawsuits against him, most notably from his ex-girlfriend Cassand
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Rob Campbell
APRIL 3, 2024
I’m old. So I’ve heard companies talk about their ‘culture’ a billion times. And in all but 3 cases, what they actually meant was company complicity. Where the expectation was never to challenge or question. That doing that – even with the best of intentions – would result in you being labelled ‘a bad fit’ where you would then be sidelined or undermined.
Digiday
APRIL 3, 2024
The efficiencies of generative AI Between the two ends of the publisher-AI company relationship spectrum (copyright infringement lawsuits vs. licensing deals), a fair number of publishers are exploring the capabilities of this technology to streamline their business-side operations. Last fall, BDG, BuzzFeed and Trusted Media Brands shared how they were testing AI copilots and private chatbots to make their sales organizations more efficient — and ultimately more productive.
Martech
APRIL 3, 2024
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. (She also told us she was an early MarTech subscriber.
More About Advertising
APRIL 3, 2024
Spring is the time of oh là là (across La Manche anyway, here it’s currently pouring with rain) and la terrasse is where you can soak up the spring sunshine and be ignored by French waiters. What’s not to like? Here it become The Terrasse in a new global campaign for Perrier from Ogilvy Paris, … The post Perrier sparkles in new global campaign from Ogilvy Paris first appeared on More About Advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
APRIL 3, 2024
Delivering personalized content experiences is crucial for engaging customers and driving conversions. In this webinar, we’ll explore how to leverage the full capabilities of your Content Management System (CMS) to create hyper-personalized content that resonates with your audience across all touchpoints. Our expert panel will discuss the transformative role of AI in content strategy and how you can integrate it with your CMS for maximum impact.
More About Advertising
APRIL 3, 2024
Xerox is still with us, surviving the laptop era and, presumably, now girding its loins for AI. Tech companies are mainstays of the ad market – blamed by some including WPP and S4 Capital for their current travails as they had the effrontery to cut back spending through agencies last year. They (and their agencies) … The post MAA blast from the past: Xerox’s brother Dominic first appeared on More About Advertising.
illumin
APRIL 3, 2024
March 18 and 19, 2024, illumin was thrilled to participate in Brand Innovator’s Evolution of Retail Summit in Las Vegas. From engaging panels to illuminating Fireside Chats, this event was filled with great opportunities for insights and learnings from retail industry experts. On March 18 our very own Seraj Bharwani, Chief Strategy Officer at illumin, moderated an exciting Fireside Chat, Navigating Digital Shifts: A Brand Transformation Journey.
VideoWeek
APRIL 3, 2024
As more generative AI tools come to market and deliver new capabilities, there will be an element of levelling the playing field for marketers, where brands which couldn’t previously afford to make high quality video or image assets can now compete more effectively. But we’ll still see winners and losers, as some eke out competitive advantage from generative AI tools.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Tech News
APRIL 3, 2024
Programmatic advertising expert Crimtan has collaborated with Fast Train Media, renowned for its innovative global travel guides, to bolster its advertising offering. Fast Train Media specialises in crafting engaging and value-driven guides to some of the world’s most expensive cities. The strategic partnership leverages Crimtan’s expertise in programmatic advertising alongside Fast Train Media’s rich first-party.
Digiday
APRIL 3, 2024
As it aims to expand data and artificial intelligence strategies and services for its clients, independent digital agency Mod Op, Digiday has learned, will launch an internal AI practice this week called AI Council. It’s part of Mod Op’s aggressive acquisition strategy over the past year, with an aim to boost its creative and tech capabilities — as well as to rebundle creative and media assets under one roof.
AdvertiseMint
APRIL 3, 2024
Are you curious about Snapchat emojis? Snapchat has revolutionized communication by using emojis to signify different types of user interactions. Smiley face emojis are some of the most frequently used, each carrying its own unique meaning. This blog post will discuss Snapchat emoji meanings and how they work in an easy-to-understand manner. What are Snapchat Emojis?
Digiday
APRIL 3, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this week’s Digiday+ Research Briefing, we examine how the rapid growth of retail media networks is making it hard for marketers to decide where to spend, how agency spending on TikTok has dropped sharply in recent months, and how Amazon is hoping more marketers will hop on board with its DSP, as seen in recent data from Digiday+ Research.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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