Adweek
AUGUST 1, 2024
The Hulu + Live TV Acting Academy is officially open. Today, Hulu launched its fall campaign to promote Hulu + Live TV--the live streaming platform that features more than 95 live channels and access to Hulu's complete on-demand library, Disney+ and ESPN+ all in one plan. To kick things off, the streamer enlisted It's Always.
AdExchanger
AUGUST 1, 2024
Native ad platform Outbrain will acquire Teads, an SSP and video monetization company owned by European telco Altice. The acquisition ends advanced talks, first reported in July, between the two companies. The post Outbrain Acquires Teads From Altice For $1 Billion appeared first on AdExchanger.
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Adweek
AUGUST 1, 2024
Toilet paper advertising seems to be having a renaissance. The latest addition to the canon is a catchy song from a musical trio of women called the Quilted Queens. Dressed in matching white quilted jackets that read "Keep it quilted," the queens have one mission behind their spirited performance: to share the gospel of comfortable.
AdExchanger
AUGUST 1, 2024
Athletes aren’t the only ones competing during the Paris Olympics. Advertisers are bidding to reach tens of millions of viewers during the first programmatic Olympic Games. The post The First Programmatic Olympics Is Attracting New Advertisers appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 1, 2024
The Olympic Games Paris 2024 have arrived; a two-and-a-half-week festival of sport and an enormous stage for many of the world's biggest brands. Poised to be the most-watched summer games in years, in the marketing world, it will be all Olympics all the time for the next few weeks. Prepare for the thrill of brand.
Martech
AUGUST 1, 2024
It is 2024, and we’ve all heard how AI can improve our email marketing efforts. But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. As AI use in business grows, too many companies and solo entrepreneurs try to use it to replace jobs.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 1, 2024
In the AI era of digital advertising, creative optimization is becoming table stakes for major ad platforms. Reddit acquired Memorable AI, a creative testing startup that specializes in tailoring ad creative based on an advertiser’s previous campaign KPIs, it announced Thursday. The acquisition puts Reddit in a better position to compete with Google, Meta, Amazon […] The post Reddit Acquires Memorable AI To Build Its Version of Google PMax appeared first on AdExchanger.
Adweek
AUGUST 1, 2024
Linda Guerrero, who was formerly a Netflix and 42 West multicultural executive, has founded Cultural Agency, a multicultural agency that aims to connect publicity, awards and marketing campaigns to culture. Guerrero will serve as CEO of Cultural Agency. The newly launched agency will be specifically focused on Hispanic, Black, API, LGBTQ+, faith and accessibility audiences.
Martech
AUGUST 1, 2024
Our agency conducted an extensive two-year analysis of content consumption across four industries, examining over 50 closed deals. The results? Eight out of ten times, we couldn’t make a connection. In other words, we only saw a connection between content engagement and the buyer’s journey in 20% of closed, won deals. The findings showed that, despite marketing’s best efforts to match the right content to the right stage of the buyer’s journey, they got it wrong the major
Adweek
AUGUST 1, 2024
Retail media has transformed the advertising landscape, and ADWEEK has launched a new channel dedicated to it. We're now poised to demystify it for both buyers and sellers and reveal everything about its major players and those who are striving to be major players. Lauren Johnson, who covered this sector extensively at Business Insider, will.
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what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdExchanger
AUGUST 1, 2024
Roku announced an integration with The Trade Desk’s UID 2.0 identifier to attract new buyers and increase monetization per account by improving ad targeting. The post Roku Taps The Trade Desk’s UID2 To Draw In New Demand appeared first on AdExchanger.
Adweek
AUGUST 1, 2024
Content recommendation firm Outbrain agreed to acquire adtech firm Teads Thursday for $1 billion, with the newly combined company aiming to offer a "true end-to-end, full-funnel platform for the open internet," said Outbrain chief executive David Kostman. The deal comes after weeks of speculation, and it is the latest in a string of tie-ups sweeping.
AdExchanger
AUGUST 1, 2024
Q2 was relatively ho-um for Criteo. Its revenue ticked up by just 1%, although the company, which reported earnings on Thursday, did move from a net loss of $2 million in the year-ago quarter to a $28 million profit. Criteo’s performance aside, executives dropped a few breadcrumbs about Google’s plan to release a consent mechanism […] The post Criteo Touts Its Agency And Walled Garden Partners appeared first on AdExchanger.
Adweek
AUGUST 1, 2024
A few days into the 2024 Paris Olympics, The Trade Desk has shared new statistics with buyers that showcase the effectiveness of the first programmatic offerings for the games, according to a leaked Trade Desk document seen by ADWEEK. The Trade Desk verified the accuracy of the document. According to the document, Trade Desk clients.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
AUGUST 1, 2024
Facebook and Instagram parent Meta ad revenue was up 22% last quarter. The company’s overall revenue increased by the same percentage to $39.07 billion, its fourth straight quarter with +20% growth. Net income surged 73% to $13.465 billion. The company’s operating margin improved to 38% from 29% in the previous year. Meta reported 3.27 billion daily active people (DAP) in the quarter.
Adweek
AUGUST 1, 2024
In a new ad from Bodyform, the Essity-owned U.K. feminine protection brand, a doctor tells a woman: "It's just a period." His words trigger a collective sigh from the chorus. As any woman or person who menstruates knows, it's never just a period, which is the overarching message of Bodyform's campaign. Bodyform (known as Libresse.
Exchange Wire
AUGUST 1, 2024
Jamie Toward, head of data UK & Netherlands at Teads, joins us to discuss the cookie continuation, the current data landscape, and why cookieless should be full-steam ahead regardless. Given the evolving data landscape, how can advertisers adapt strategies to maintain [.] The post “Adherence to consumer privacy demands is non-negotiable.”: Jamie Toward of Teads on Privacy, Targeting, and Cookies appeared first on ExchangeWire.com.
Adweek
AUGUST 1, 2024
Nicole Richie's claim to fame a few decades ago centered on her connected-at-the-hip relationship with debutante Paris Hilton, her co-starring role in their outlandish Fox reality show and her ability to crush the nightclub scene. Times have changed. The actress--who's also an entrepreneur, producer, bestselling author and creative director of her fashion brand House of.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
AUGUST 1, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: The Adventures Of Cookie Monster appeared first on AdExchanger.
Adweek
AUGUST 1, 2024
Fudgie the Whale is iconic to a generation who celebrated birthdays with ice cream cakes.
Ad Badger
AUGUST 1, 2024
Today we take a journey outside our usual home in the “Campaign Manager” tab in Seller Central and look at. Read More How to Use Amazon Coupons to Promote Your Products The post How to Use Amazon Coupons to Promote Your Products appeared first on Ad Badger.
Seth Godin
AUGUST 1, 2024
It feels urgent because it is. But by the time the train is running away, it might be too late. The better strategy is to not sign up for trains that are likely to run away. The first principle of risk reduction is to figure out if you can stop it later. If you can’t, don’t start.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
AUGUST 1, 2024
Pharmacies, groceries and even convenience stores have taken to locking up large swathes of merchandise. Plus, Roblox reported Q2 earnings on Thursday. The post Why Retailers Lock Up Brand-Name Items; Walking Before They Crawl appeared first on AdExchanger.
Martech
AUGUST 1, 2024
Charles II of Spain What do artificial intelligence and the Holy Roman Empire have in common? Inbreeding by both produced something called the Habsburg Jaw. ( physical example at right ) The Holy Roman Empire was a motley collection of pieces of Europe that lasted from 1516 to 1918 and was ruled by the Habsburg family from start to finish. Staying in power for 402 years is no easy task.
More About Advertising
AUGUST 1, 2024
Just as magnificent, unpredictable, painful and hilarious as periods themselves, AMV BBDO’s new Bodyform campaign represents menstruation in all its guts and glory. The female-only Greek chorus, the prostrated renaissance women, the huge variety of experiences and the heady pace give a taster of the myriad ways that menstruation curses and blesses your life.
Martech
AUGUST 1, 2024
This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Why we care. RMNs saw 16.3% growth in the U.S. last year as more advertisers took advantage of retailers’ deep connection with shoppers.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
AUGUST 1, 2024
Hyundai returns to the Olympics as a national advertiser and the presenting sponsor of the USA women’s soccer team – with a new ad campaign to show for it. The post Why Toyota’s Olympics Exit Opens Up The Games For Hyundai appeared first on AdExchanger.
Digiday
AUGUST 1, 2024
After weeks of speculation, Outbrain has confirmed its purchase today of Teads in a deal valuing the acquisition target at just north of $1 billion, denoting a significant episode in the latest revival of mergers and acquisitions in the ad tech sector. A news release containing details of the transaction notes how it will consist of two tranches: a $725 million upfront payment, then $25 million in a deferred payment, financed through its existing cash resources and outside financing (more on tha
Ad Monsters
AUGUST 1, 2024
As the ad tech industry grapples with privacy compliance, the FTC’s latest warning reveals that hashed IDs are not the anonymity shield many believe them to be, urging a rethink of data privacy strategies. No pun intended, but the ad tech industry is still hashing out its privacy concerns. With Google essentially pulling the plug on third-party cookie deprecation and instead heading in the direction of an opt-out mechanism, ad tech’s privacy terrain is still in a state of limbo.
Digiday
AUGUST 1, 2024
Amid the flurry of hot takes and debates on Google’s cunning plan to shift the burden of third-party cookie removal onto users, one pressing question remains: How will users get a say? Criteo, Google’s ad tech confidant, might just have the answer — or at least as good an answer as anyone outside the Chrome team can muster right now. Essentially, whatever prompt Chrome users see about turning off third-party cookies will clearly outline the implications of opting out of being tracked.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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