Adweek
OCTOBER 19, 2022
After many months of companies dealing with higher costs and consumers struggling with inflated prices for everyday goods and services, Procter & Gamble trimmed its marketing spend during its most recent quarter. "Absolute dollar advertising spending is down," P&G chief financial officer Andre Schulten said during a call with reporters. The company, one of the.
Martech
OCTOBER 19, 2022
Consumer data collection has exploded over the past decade. As users, we’ve grown too accustomed to sharing very personal data in this loosely regulated digital age through every topic searched, email sent and double-tap on a friend’s post. All these signals build a rich profile for targeting and personalization. Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers.
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Adweek
OCTOBER 19, 2022
Quick stops at convenience stores often mean buying gas, lottery tickets, beer, cigarettes and snacks, which are consistently among the best-selling items. But a major cannabis player wants to add weed to that shopping list via a newly inked deal with Circle K in Florida. Green Thumb Industries, a Chicago-based multistate operator, plans to open.
Marketing Dive
OCTOBER 19, 2022
At Advertising Week, Todd Kaplan discussed the overvaluation of paid media and his view of emergent channels like the metaverse, calling it a “fat word.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 19, 2022
Terms like "net zero" and "carbon neutral" are becoming more commonplace in advertising as companies seek to promote their climate credentials. So much so that a recent pop song adopted 120 "green" slogans as lyrics to prove the point. Unfortunately--as evidenced by the growing number of greenwashing accusations leveled at businesses--brands can't always back up.
AdExchanger
OCTOBER 19, 2022
The Federal Trade Commission is making privacy a priority. But that's hard to do without a federal data privacy law. In the meantime, the FTC hopes to fill in the gaps with new rulemaking to apply privacy practices to consumer welfare enforcement broadly, said Rashida Richardson, attorney advisor to FTC Chair Lina Khan, speaking at AdExchanger's Programmatic I/O conference in New York City.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 19, 2022
End-to-end digital experience platform Sitecore announced a series of product developments this week, as well as survey findings about the releance of the metaverse to brands. The announcements came in Chicago as Sitecore Symposium returned to in-person for the first time since 2019. In addition to over 2,000 attendees at Chicago’s McCormick place, the digital experience platform said around 10,000 were attending online.
Adweek
OCTOBER 19, 2022
Apple upended the mobile advertising ecosystem when it implemented its App Tracking Transparency framework last April, wiping out the mobile identifiers brands use to target their ads and measure the impact of their marketing spend. Now, many mobile marketers who have traditionally relied on mobile media to encourage installs of apps and spending on those.
Marketing Dive
OCTOBER 19, 2022
At Advertising Week, the exec cited evidence that stepping outside the box has reaped major benefits, like becoming Roblox’s second most visited virtual brand.
Adweek
OCTOBER 19, 2022
Soaring energy bills, squeezed interest rates, a cost of living crisis and global geopolitical uncertainty are having a significant impact on the money chief marketing officers have at their disposal. According to the U.K's Institute of Practitioners in Advertising (IPA) quarterly Bellwether ad spend report, marketing budgets grew at their slowest rate since 2021 in.
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Marketing Dive
OCTOBER 19, 2022
After nearly five years spent relying on a third-party media firm, AD Retail Media is staffing up and launching new tools like a unified on-site and offsite ad platform.
Adweek
OCTOBER 19, 2022
Nov. 8 is just around the corner, and brands are weighing how they will participate. Despite increasing political polarization, civic engagement efforts continue to deliver a net positive benefit for brands. While election messaging can be crowded, companies that lean into their unique identity and read the moment can create real impact. Here are five.
AdExchanger
OCTOBER 19, 2022
Google isn’t bluffing about quitting its third-party cookie habit. That’s because consumer concerns about data privacy and pressure from regulators around the globe have left Google with no choice but. Continue reading » The post Google Swears It’s Not Bluffing About Quitting Cookies appeared first on AdExchanger.
Adweek
OCTOBER 19, 2022
Roughly one-half of business-to-business marketing leaders across the globe said their budgets have been impacted in some way due to the current economic climate, but 76% remain optimistic about their strategy over the next six months, according to the new global B2B Marketer Sentiment study from LinkedIn. The professional network surveyed more than 1,700 b-to-b.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
OCTOBER 19, 2022
What do Marriott, Lyft and Lowe’s have in common? All three are non-advertising companies that recently launched their own media platforms. Lowe’s rolled out its One Roof Media Network in. Continue reading » The post Non-Advertising Companies Must Tread Lightly With Their Media Networks appeared first on AdExchanger.
Adweek
OCTOBER 19, 2022
Not all publishers have reams of audience data and a subscription revenue model to play with. While more publishers are putting down the pipes to drive authentication, ad budgets still flow into the open marketplace. Corey Wong, vp of revenue operations for Leaf Group, joined Adweek's senior media reporter Mark Stenberg during Publishing Week for.
Marketing Dive
OCTOBER 19, 2022
Industry research discussed at Advertising Week found that ads scoring higher on a gender-equality index led to 24% higher short-term purchase intent.
Adweek
OCTOBER 19, 2022
A highland cow speeds down a country road on a motorcycle, its fur billowing in the wind. Two puppets made from oat milk cartons engage in a philosophical debate. A spider falls in love with a smartphone. A bull interrupts an idyllic scene by defecating in a field. Watching these off-the-wall ads, a viewer would.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
OCTOBER 19, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Netflix Gets Its Head In The Game Netflix’s ad business will reshape its priorities. For example, last year, Netflix. Continue reading » The post How The Netflix Ad Biz Changes Things; Web 3 Attribution, Here We Go appeared first on AdExchanger.
Adweek
OCTOBER 19, 2022
Uber is the latest brand make the most of its first-party data by riding the rising wave of retail media. The ride-hailing and delivery app is expanding from its previous out-of-home ad business into a new product called Journey Ads, which is launching with 100 staffers in the U.S. The company plans to ramp up.
AdExchanger
OCTOBER 19, 2022
Sponsored post byRavit RossCROStart.ioSPONSORED BY:Back in 2016, Apple introduced search ads for the first time. Since then, it has transformed this new source of revenue into a growth strategy. As. Continue reading » The post The Shift To ID-less Strategy Won’t Happen Overnight – Marketers Need A Hybrid Strategy appeared first on AdExchanger.
Adweek
OCTOBER 19, 2022
Beer brand Heineken wants to be relevant to music fans of varying tastes through its latest campaign in Asia, which sees it team with electropop duo The Chainsmokers. The campaign, titled "Refresh Your Music, Refresh Your Nights," has been developed across Leo Burnett's teams in Singapore, Vietnam and Malaysia, as well as Le Pub with.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
OCTOBER 19, 2022
“Thank god we’re done with shrinking quarters,” Netflix co-CEO Reed Hastings told investors during the company’s third-quarter earnings call on Tuesday. Although the streaming giant lost roughly 1 million users. Continue reading » The post Netflix Adds 2.4 Million Subscribers In Q3 – And Expects AVOD To Bring In A Lot More appeared first on AdExchanger.
Adweek
OCTOBER 19, 2022
"At the base of the Mississippi Delta is a city that shouldn't exist." By much of the world, New Orleans may be largely characterized by its ceaseless nightlife, flavorful cuisine, and soulful music.
Digital Remedy
OCTOBER 19, 2022
Cutting through the noise with your political advertising campaign can often seem like an impossible task—leaving some campaign managers searching for new and inventive ways to broadcast their candidate’s message. One way some campaigns are attempting to break through the noise is with podcast advertising. According to a study conducted by Edison Research and Triton Digital, over 62m people listen to podcasts every week—a jump from 19m listeners in 2013.
Adweek
OCTOBER 19, 2022
NBCUniversal believes the future of measurement lies in alternative currencies, and it's making investments to prove it. The company hired Maggie Zhang as svp, measurement strategy and operations, coming over from Amazon Ads. Zhang's addition to NBCUniversal is part of the company's plan to move into the next phase of its Measurement Certification framework.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
MNTN
OCTOBER 19, 2022
What do Mike Myers and Nancy Meyers have in common? Streaming channels are hoping both will be a draw to viewers who are constantly evaluating their roster of subscriptions based on the content they are currently binging. The streaming world has seen quite a few shake-ups over the past year, from publisher mergers to new ad tiers , and streaming networks are reevaluating how best to engage users.
Adweek
OCTOBER 19, 2022
Idea Pins are about to become a lot more musical. Pinterest entered into partnerships with BMG, Merlin, Warner Chappell Music and Warner Music Group, expanding the platform's existing library of royalty-free music by adding licensed popular tracks from artists including Anitta, Ed Sheeran and Silk Sonic.
PubMatic
OCTOBER 19, 2022
Climate change is too big for any one company to fight on its own. We need to approach this crisis by holding not only our own businesses, but also each other, more accountable. Collaborative solutions and shared standards will best enable substantive change. We are proud to announce an expanded partnership with Ad Net Zero , an organization committed to reducing the carbon impact of developing, producing, and running advertising to real net zero by the end of 2030.
Adweek
OCTOBER 19, 2022
The digital privacy landscape has shifted dramatically in recent years, forcing publishers to exist in a constant state of experimentation. Cond? Nast (CN) has navigated these new contours of digital advertising while simultaneously reinventing itself for the modern era. Pamela Drucker Mann, global chief revenue officer at Cond? Nast, joined Adweek's senior media reporter Mark.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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