Adweek
MARCH 19, 2023
In mid-March, Guinness suggested St. Patrick's Day revelers drink less. Well, for transparency, it actually suggested they try its nonalcoholic beer Guinness 0.0 instead. Now, Captain Morgan--also owned by drinks behemoth Diageo--has launched its largest-ever responsible drinking campaign, with help from Vice-owned agency Virtue. The spiced rum brand has enlisted singer, songwriter and rapper Bree.
AdExchanger
MARCH 19, 2023
In a world where people casually toss around the term “surveillance advertising" and Congress is pushing for a national privacy law, has the clock run out on self-regulation? The post Heading Back Into The Trenches Of Notice And Choice appeared first on AdExchanger.
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Seth Godin
MARCH 19, 2023
Years and years ago, I helped the Weekly World News make a book. While their periodical was weekly, it certainly wasn’t news. They were just four people in a small office in Florida. They gleefully made stuff up every week. They had a few filing cabinets of stock photos, and they invented stories featuring UFOs, aliens, “scientists” (in quotation marks) and various other diversions for folks trapped in the checkout supermarket line.
AdExchanger
MARCH 19, 2023
Tech vendors love touting their proprietary ID solutions. But the alternative ID landscape is incredibly fragmented, with about 60 proprietary ID solutions on the market that can be added to The post CafeMedia Dishes On Alternative IDs appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Digiday
MARCH 19, 2023
Toby Dao is the marketing manager at professional industrial equipment Tigren. Recently, he was exploring the possibility of incorporating an AI-powered chatbot (he can’t disclose which one) into its website. The hope was that the tech would boost customer engagement and elevate the quality of customer support. Not to mention reducing costs. Then came the caveats: substantial implementation costs of the chatbot and the risk it would frustrate, not aid, the site’s visitors.
Rob Campbell
MARCH 19, 2023
I was recently invited to speak to a class of exec-MBA students at Cambridge University. If anything reflects the state of education, even at the most respected of institutions, it’s this. Given the closest I got to university was driving past Nottingham Polytechnic when I was a kid, of course I said yes. Maybe you think being asked to talk would be enough to satisfy my ego.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
MARCH 19, 2023
In 2023, marketing takes a new shape and form on mobile. Our handbook, Mobile Marketing Maturity: What it Means in 2023, Southeast Asia, throws light on these evolving phenomena, the rise of new surfaces, and top insights for brands to ace their marketing efforts. Delve further into the blog to find the key insights from the Southeast Asia (SEA) report.
Digiday
MARCH 19, 2023
Earlier this year, it emerged that Netflix was exploring potentially adjusting its ad strategy after what can be considered a tricky start to the advertising business. Sources said outcomes could include the streaming service overhauling its relationship with Microsoft, which has powered Netflix’s ad tech. Sources familiar with Netflix’s early conversations suggested they were a precursor to the streaming giant eventually building or buying its own ad tech.
AdPushup
MARCH 19, 2023
Looking to drive engagement with your digital advertising campaign? Find out which ad format is the most effective in capturing users’ attention and driving engagement. From video ads and interactive ads, we’ll discuss it all. Looking to drive engagement with your digital advertising campaign? Find out which ad format is the most effective in capturing [.
Digiday
MARCH 19, 2023
Originally published on March 1, 2019, this article has been updated to include an explainer video that highlights IAB Tech Lab’s data clean room standards that were introduced in February 2023. Advertisers’ attempts to break down data’s walled gardens have found a second wind. The emergence of so-called data clean rooms — safe spaces where insights gleaned from the walled gardens are commingled with first-party data from advertisers for measurement and attribution — is gathering pac
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Digital Ad Blog
MARCH 19, 2023
Stuart & Missy from Out N’ Aboot recently visited Duck Donuts in North Myrtle Beach on their recent Youtube video, and they couldn’t be happier with their experience. Watch their recent Youtube video The duo loves to visit the Grand Strand but has never visited Duck Donuts. However, they were blown away by the made-to-order donuts and wide variety of selections available at the shop.
Digiday
MARCH 19, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. TikTok has no doubt established itself as a staple within the culture of social media, but agencies and brands have yet to fully crack the case of the platform’s marketing potential. In a survey of 138 agency and brand professionals, Digiday+ Research found that agency clients’ spending on TikTok may have hit a plateau, while brand marketers are still searching for the righ
Digiday
MARCH 19, 2023
Ever heard the term “pre-competitive”? It’s a new one to me, but I heard it a lot while reporting on the latest efforts to reduce carbon emissions in the buying and selling of media — an area every agency holding company says it is committed to. It basically means putting competitive instincts aside for the greater good — akin to asking a lion to treat a zebra as his best friend and not dinner.
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