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In mid-March, Guinness suggested St. Patrick's Day revelers drink less. Well, for transparency, it actually suggested they try its nonalcoholic beer Guinness 0.0 instead. Now, Captain Morgan--also owned by drinks behemoth Diageo--has launched its largest-ever responsible drinking campaign, with help from Vice-owned agency Virtue. The spiced rum brand has enlisted singer, songwriter and rapper Bree.
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Years and years ago, I helped the Weekly World News make a book. While their periodical was weekly, it certainly wasn’t news. They were just four people in a small office in Florida. They gleefully made stuff up every week. They had a few filing cabinets of stock photos, and they invented stories featuring UFOs, aliens, “scientists” (in quotation marks) and various other diversions for folks trapped in the checkout supermarket line.
Tech vendors love touting their proprietary ID solutions. But the alternative ID landscape is incredibly fragmented, with about 60 proprietary ID solutions on the market that can be added to The post CafeMedia Dishes On Alternative IDs appeared first on AdExchanger.
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Toby Dao is the marketing manager at professional industrial equipment Tigren. Recently, he was exploring the possibility of incorporating an AI-powered chatbot (he can’t disclose which one) into its website. The hope was that the tech would boost customer engagement and elevate the quality of customer support. Not to mention reducing costs. Then came the caveats: substantial implementation costs of the chatbot and the risk it would frustrate, not aid, the site’s visitors.
I was recently invited to speak to a class of exec-MBA students at Cambridge University. If anything reflects the state of education, even at the most respected of institutions, it’s this. Given the closest I got to university was driving past Nottingham Polytechnic when I was a kid, of course I said yes. Maybe you think being asked to talk would be enough to satisfy my ego.
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Kat Duncan, executive director at Honeycomb Media, doesn’t have much luck with Meta reps. She’s found it near impossible to get hold of anyone there when there have been issues with advertising on Facebook and Instagram. It’s a common recurrence given the Facebook Ads Manager tool is notoriously buggy and regularly on the skids. “Calling customer service is basically impossible all the way up the ladder, even with ad accounts that are assigned a Business Account Representative,” Duncan said.
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