Adweek
OCTOBER 6, 2022
The ad industry is a representation of how creativity, culture and growth come together. Those who knew Dan Wieden, one half of the duo behind Wieden+Kennedy, say he was the embodiment of this representation. When news of Wieden's passing spread on Sept. 30, many in the industry immediately knew that his substantial impact in the.
Marketing Dive
OCTOBER 6, 2022
Rather than pushing commerce, metaverse-minded brands can cater to Gen Z’s preference for self-expression and community to foster loyalty.
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Adweek
OCTOBER 6, 2022
Ricardo Casal and Juan Javier Pe?a Plaza have been on the fast track since they burst onto the scene at David in 2011. The Ecuadorian duo started as junior creatives in Buenos Aires and quickly established themselves as a creative powerhouse, rising through the ranks and winning multiple awards in their eight years at David.
Marketing Dive
OCTOBER 6, 2022
Given TikTok’s scale, the new copycat feature could dictate whether the dual-camera, candid strategy is a niche trend or something with broad appeal.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 6, 2022
Martha Stewart, perhaps the world's favorite domestic doyenne and America's first self-made female billionaire, has publicly revealed more of her twisted sense of humor over the past several years. Not to mention her self-deprecating streak. In fact, no one's better at skewering the Martha mythos than Martha herself. Her latest self-aware move comes via a.
More About Advertising
OCTOBER 6, 2022
The marketing and communications world is changing fast, but 85% of clients think the agency model is not keeping pace — and 78% condemn it as no longer fit for purpose — according to a new survey from Dentsu. Of course, Dentsu’s study works nicely as a selling point for its own new, post-Wendy Clarke. The post Clients say siloed agencies are ‘not fit for purpose’ in new Dentsu Creative study first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
OCTOBER 6, 2022
A new campaign debuting today puts the focus on customized orders and is part of a larger brand revitalization effort meant to combat sluggish sales.
Adweek
OCTOBER 6, 2022
After a year of financial struggles, and deeper recessionary fears looming, Peloton is seeking to get its bottom line in shape with a familiar tactic for tough times: It's issuing massive budget cuts--starting with the marketing department. According to CEO Barry McCarthy, Peloton is laying off 500 staffers after suffering six consecutive quarterly losses, according.
AdExchanger
OCTOBER 6, 2022
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…. The post Comic: Bark Patterns appeared first on AdExchanger.
Adweek
OCTOBER 6, 2022
Following a successful U.S. launch in 2020 One School, a free 16-week portfolio school for Black creatives, is opening its doors in the U.K. The One Club for Creativity has partnered with WPP to launch the program, which offers a free alternative to traditional ad schools--and provides career opportunities for talented Black individuals looking to.
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Martech
OCTOBER 6, 2022
Implementing a customer data platform (CDP) can be complicated for an organization of any size. It’s important to keep the key ingredients of the process top-of-mind at each point in the process. At the center of the CDP is the data, so there are issues of data quality and data sources to be dealt with. But in the bigger picture, the organization also has to consider who is using the CDP and why.
Adweek
OCTOBER 6, 2022
In the 1970s, Burger King told customers they could "Have it Your Way" with a catchy jingle and a campaign that became iconic for its message and earworm melody. That sentiment is back, but with a modernized tag that continues to empower the consumer. "You Rule" is the theme of Burger King's first campaign from.
More About Advertising
OCTOBER 6, 2022
Here’s a new energy-efficient way to cook pasta and reduce emissions. Instead of cooking it in boiling water for ten minutes, you turn the heat off after two minutes and then let it stand for Barilla’s recommended “passive” cooking time. It’s an ancient Italian method, apparently, brought up to date by Le Pub, the “power.
Adweek
OCTOBER 6, 2022
Andreessen Horowitz, Bessemer Venture Partners and Sequoia Capital are among the most recognizable venture capital firms in the U.S. They have collectively backed life-changing startups like Airbnb, Facebook, Twitch and Zoom. Traditionally, these firms seek out young companies they believe have long-term potential. In exchange for early capital, they receive a stake, which--if they are.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
OCTOBER 6, 2022
Almost one year ago, the W3C created a small subgroup called the Private Advertising Technology Community Group (PATCG). This lean group planned for its smaller size and narrow focus to make it easier to actually get something done when it comes to advertising and analytics standards for the web. Standard W3C working groups were bogged. Continue reading » The post The W3C Ad Privacy Group Taking The Little-Engine-That-Could Path To Success appeared first on AdExchanger.
Adweek
OCTOBER 6, 2022
Pinterest is marking World Mental Health Day Oct. 10 with a first-of-its-kind partnership with Headspace to aid creators on its platform. Thousands of eligible creators across 20 countries will receive free six-month subscriptions to Headspace so that they can access its tools for goals such as improving sleep, increasing positivity and managing stress.
Martech
OCTOBER 6, 2022
This week, popular clothes and accessories retailer Hot Topic launched a Halloween-themed line of digital collectibles on Roblox. It’s the first metaverse activation for the company, which operates 800 Hot Topic and BoxLunch stores, as well as related e-commerce platforms. “Halloween is a year-round lifestyle for many Hot Topic employees and customers, and with this initiative launching in the Halloween seasonal window it was a no-brainer that our best foot forward in Roblox would be a Halloween
Adweek
OCTOBER 6, 2022
Snap Inc.'s ongoing partnership with Live Nation continues with custom augmented reality experiences at the Austin City Limits Music Festival, taking place Oct. 7 through 9 and 14 through 16 at Zilker Metropolitan Park. AR Compass is an immersive compass that will help attendees find bathrooms, food, stages and water on a 3D map, as.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
MNTN
OCTOBER 6, 2022
An alarming thing happened to football fans last Saturday. As millions of Americans sat down to watch college football with friends and family, fans started panicking—they couldn’t find ESPN to watch the game on Dish Network or Sling TV. No amount of channel flipping or restarting the service solved it—the channel, and the game that came with it, were gone.
Adweek
OCTOBER 6, 2022
Reddit introduced a host of updates to its Ads Manager Thursday with the goal of helping new and existing advertisers of all sizes get started on the platform, manage their campaigns and optimize their results. Changes to the onboarding process to help brands get started, with an emphasis on Reddit's self-serve clients, include: A new.
Martech
OCTOBER 6, 2022
At Optimizely’s Opticon 2022 conference, the lead theme was Boundless Digital Invention. That’s fine as a rallying cry, but what does it mean in practice, and how are brands executing on it? The two chief supports for digital invention turned out to be collaboration and experimentation. Optimizely is known as an experimentation engine, with its Web Experimentation and Feature Experimentation (formerly Full Stack) products enabling rapid iteration of multivariate tests against select
Adweek
OCTOBER 6, 2022
The dogs are taking over the 10th anniversary Treat Map from neighborhood social network Nextdoor. The Treat Map, available via the platform's Discover tab, lets neighbors add their homes and share details on how they will be celebrating Halloween in order to help trick-or-treaters plot their course, and when users add their homes, a post.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
OCTOBER 6, 2022
Rob BeelerFounder“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Beeler, founder of Beeler.Tech. With so much upheaval in our industry, agencies are the ones bearing the brunt of the greatest changes. If you’re an agency that wants. Continue reading » The post If Agencies Want To Survive, They Need To Adapt – And Look Inward appeared first on AdExchanger.
Adweek
OCTOBER 6, 2022
The challenge The broader marketing world seems to be moving faster than ever. But the b-to-b world tends to be stuck working in a mode of legacy; a sort of slumber that rests on the satisfying feeling that things in b-to-b just move a little slower. B-to-b marketing and sales teams tend to approach their.
Martech
OCTOBER 6, 2022
Think about this for a moment: almost 40% of the world’s population, over 2.96 billion people, consider themselves gamers. Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. As video game technology has grown more sophisticated, so has the average gamer.
Adweek
OCTOBER 6, 2022
Connected TV company Vizio closed its 2023 upfront negotiations, securing more than $200 million in commitments, a 100% increase. Top line The $200 million is double the amount Vizio secured a year ago, which itself was a four-fold increase. Between the lines Commitments likely came from both returning and new advertisers. During the company's last.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
OCTOBER 6, 2022
A dozen new collegiate partners promote a Reese’s University concept launched last year, as well as limited football-shaped candies.
Adweek
OCTOBER 6, 2022
David Nevins, a longtime Paramount programming executive, is exiting the company. The executive, who served as chairman and CEO, Paramount premium group and CCO, Paramount+ scripted series, told The Wall Street Journal that the company attempted to keep him on, but it was his decision to leave. He will exit at the end of the.
AdExchanger
OCTOBER 6, 2022
Video SSP Beachfront and Canoe Ventures expanded their ad-serving partnership across several more programmers. The two companies integrated their tech stacks in 2019 so broadcasters or streamers that work with Canoe can channel inventory more effectively to Beachfront’s programmatic pipes. Now, six more programmers, including Kabillion, Afro TV and TV One, are using the integrated solution.
Adweek
OCTOBER 6, 2022
Snap Inc. is accepting applications through Nov. 1 for the second cohort of its 523 content accelerator program. The company introduced 523 last December with a focus on small, minority-owned content companies and creatives that traditionally lack access and resources when compared with their larger counterparts.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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