The Ad Tech Blog

NOVEMBER 25, 2022

Early-stage startups are great early adopters. They don’t have deep pockets, and they desperately need help. It doesn’t mean they are strange to fear. If you are providing a service, the question would be: have you done this before? If you are providing a product, they would ask: how many users do you have? So the chicken and egg problem arises: even if you give your product/service for free, there is always a cost for the customer to try it out.

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Smart Insights

NOVEMBER 25, 2022

A Marketing Plan is a bit like a job description for your company. Everyone should have one, but they’re often not fit for purpose, out of date and reviewed infrequently. Research has shown that businesses with plans succeed. The post How to create a marketing plan appeared first on Smart Insights.

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Martech Series

NOVEMBER 25, 2022

Paid marketing may give you quick results, but if you want sustainable and long-term results, you should rely on organic marketing. . Organic marketing can be successful only when you do it right. Whether a B2B or a B2C organization, every organization must follow a protocol to achieve results through organic marketing. In the following section we will walk you through some proven tips and tactics to help you with B2B organic marketing.

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Monetize More

NOVEMBER 25, 2022

Ad blockers are on the rise, and they’re not going away. In fact, their growth is only likely to accelerate. Ad Blocking software is used by over 615 million people worldwide, with nearly 200 million users in the US alone. As a publisher of content online, it’s important to understand how ad blockers work and what you can do about them. Ad blockers remain a problem for publishers monetizing content with ads.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Advendio

NOVEMBER 25, 2022

Domain is a leading Australian digital property marketplace. The company is made up of a portfolio of brands who offer products and solutions to consumers, agents, and parties interested in property across every step of their journey. Domain attracts high-intent property seekers to its mobile app and websites, making it a fantastic advertising opportunity.

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Ad Monsters

NOVEMBER 25, 2022

There are many factors to consider when creating a successful brand. Some include an invested audience, creating a product or experience that engages that audience, great marketing and ad experience, and much more. But how often would you say you consider what greater purpose your brand could play in the grand scheme of things? . At PubForum Nashville, Lior Shvo, VP Marketing, Primis discussed this very thing.

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Exchange Wire

NOVEMBER 25, 2022

This week: Disney reappoints Bob Iger as its CEO, Meta faces legal action in the UK for collecting user data against their wishes. Another dramatic week in ad tech began with the reappointment of Bob Iger as Disney CEO. Iger replaces [.]. The post The Stack: Bob Iger Returns to Disney; Meta in Hot Water Again Over Collecting Users’ Data appeared first on ExchangeWire.com.

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Martech Series

NOVEMBER 25, 2022

Led by Sage Growth Capital and Independent Investors; Combination of Equity and Debt Financing Propels Ambassador’s Plans for Innovation and Market Expansion. Ambassador, a referral and relationship marketing technology company, announced the infusion of funding, both equity and debt financing of $1.4MM from existing independent investors and Sage Growth Capital.

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Frequence

NOVEMBER 25, 2022

We’re excited to announce that Frequence has entered into a partnership with media solutions provider Lineup Systems to help streamline sales, automation, and billing processes across the two platforms - providing increased efficiency for media businesses.

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Martech Series

NOVEMBER 25, 2022

Boost.ai, a Nordic Capital-backed global leader in conversational AI for enterprises, announced that Jerry Haywood is joining the company’s executive team as Chief Executive Officer effective December 1, 2022. Haywood brings 20 years of enterprise technology experience with him and has held various sales and senior leadership positions at IBM, Cisco, and Salesforce.

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More About Advertising

NOVEMBER 25, 2022

Last year Norwegian postal service Posten brought us a gay Santa Claus. This year, Santa’s in love with Mother Earth, but the relationship goes sour as the rampant consumerism of Christmas starts killing the planet. The idea comes from the fact that only ten of the top 100 companies in Norway have cut emissions in. The post Mother Earth blasts Santa Claus for climate crimes in Posten’s epic Christmas ad first appeared on More About Advertising.

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AdPushup

NOVEMBER 25, 2022

Whether you already have an app or plan to develop one, app monetisation is a key component to boost your bottom line. In this guide, we’ll do a thorough examination of app monetisation for publishers and app developers. First, we’ll discuss what is app monetisation and weigh their advantages and disadvantages. Then, with various app [.].

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More About Advertising

NOVEMBER 25, 2022

Most advertisers have fired their heavy Christmas armoury already and it’s not even December yet – although doubtless there’s more to come. It’s another funny old Christmas of course after years of Covid, although it’s still with us in some places, notably China. This time it’s the energy/cost of living crisis and the barbarous attacks.

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Brid.tv

NOVEMBER 25, 2022

In the past decade or so, digital content has become a valuable source of revenue for publishers, be it through subscriptions, advertisements, or individual purchases. If you’re looking to monetize your app or website through ads, you should start looking into ad monetization platforms. These platforms enable publishers to access ad demand and sell their inventory seamlessly.

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Smart-Hub

NOVEMBER 25, 2022

Integrating the right SSP partner into your marketplace can be the key that drives better traffic opportunities in your marketplace. A reliable supply partner will provide your marketplace with the right brand-safe traffic that demand partners will be willing to buy. Thus, the more partners follow the standards of IA`s OpenRTB 2.5 Specification, the higher are chances of faster and easier integration.

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VideoWeek

NOVEMBER 25, 2022

In this week’s Week in Review: Omdia predicts video ad spend will overtake social in 2025, Lightbox completes its seed funding round, and police raid Dentsu’s offices. Top Stories. Video Ad Spend to Overtake Search by 2025, Finds Omdia. Online video is the fastest-growing segment in digital advertising, according to Omdia. Ad dollars spent on video will overtake adverts attached to text-based articles or search results by 2025, the research showed.

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