AdExchanger
AUGUST 27, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tracking Shot The bad news keeps coming for YouTube. The platform has been under intense scrutiny from research The post Adalytics Says YouTube May Violate Apple ATT; Nielsen Primed To Add Amazon Streaming Data To Ratings appeared first on AdExchanger.
Seth Godin
AUGUST 27, 2023
If your job feels like a dead end, it might be because you’ve traded agency and responsibility for the feeling of security. But real security lies in creating value. Creating value isn’t easy, but it’s resilient and generous and often profitable. “How do I create more value?” is a much more useful question than, “how do I find a better job?
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AdExchanger
AUGUST 27, 2023
Aditude plans to spend the money doubling its headcount and enhancing its cloud-based prebid wrapper and other publisher tools. The post Aditude Adjustment: Ad Ops Startup Raises $15M Series A appeared first on AdExchanger.
Digiday
AUGUST 27, 2023
It’s no secret among media sellers of video ad time that this almost-concluded upfront marketplace, representing more than $20 billion in advertiser dollars, was a buyer’s market. Televised sports remains the last bastion of strength for linear TV (broadcast and cable) in a writers’ strike-affected environment — it’s selling gangbusters, agreed several buyers and sellers of ad time.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdvertiseMint
AUGUST 27, 2023
Do you know how to upload a TikTok story? The story feature is one of the best on TikTok. It offers users an alternative to posting on their feeds and allows them to provide a glimpse of their activities. This article will give you a run-through of the simple process of uploading your TikTok story. Steps on How To Upload a TikTok Story TikTok’s story feature is similar to that of other social media apps.
Digiday
AUGUST 27, 2023
As TikTok has become a mainstay in many marketing budgets and strategies, some marketers are seeking TikTok agencies of records and experts , hesitant to launch branded accounts on their own. For example, global retail company The Athlete’s Foot has yet to join the marketing masses and create a branded TikTok account. Instead, the Atlanta-based company is opting to seek out a TikTok-expert boutique agency rather than managing the short-form video app in-house, according to Darius Billings, The A
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 27, 2023
While Publisher Collective didn’t see a positive or negative revenue impact from decluttering its clients' ads.txt, it learned a lot about which of its partners were valuable and the amount The post The Life-Changing (But Not Revenue-Changing) Magic Of Decluttering Ads.txt appeared first on AdExchanger.
AdvertiseMint
AUGUST 27, 2023
Curious about how to edit TikTok videos? TikTok knows no bounds, and storytelling always takes center stage. The power of video editing is your secret weapon as a creator. From catchy music to seamless transitions, editing can transform a video into a masterpiece that captures the hearts and minds of viewers. Also, you must regularly edit TikTok videos to create engaging content to optimize your TikTok for business strategy.
Rob Campbell
AUGUST 27, 2023
I’m back. Kinda. Hang in there, because this is going to be a longish post. I should say the length is not just because I want to make up for the fact you had a whole week without being subjected to my rubbish … but because you’re getting another week. No really. You see by the time you read this, I’ll be in LA. I know … I know … but it’s for work, honest.
Digiday
AUGUST 27, 2023
2023 was meant to be the year of “curation” — at least it was for a subset of the ad industry. They predicted this would be the beginning of the end of the industry’s infatuation with cheap reach. It turned out it wasn’t. Then the furore over made-for-advertising sites happened. “We’re having more conversations with marketers and the agencies they employ about curation,” said Chris Kane, founder of programmatic consultancy Jounce Media.
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Digiday
AUGUST 27, 2023
With the summer season winding down, some media companies are beginning to push employees to work from the office more regularly, reigniting media unions’ years-long efforts to organize around the issue. Hearst and The New York Times both announced updates to their in-person attendance requirements over the summer, asking employees to come into the office three days a week.
Digiday
AUGUST 27, 2023
The “light at the end of the tunnel” is finally visible for advertising revenue thanks to a couple standout ad categories that are pacing up year over year, instead of down, according to several publisher CROs. While the first seven months of 2023 was plagued by decreased marketing spend across many ad categories, including tech and finance, even the pressures that were keeping those advertisers clutching their purse strings — like the Silicon Valley Bank collapse and a wave of layoffs in the te
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