MNTN

MARCH 19, 2024

Data Management Platform (DMP) A DMP is a technology used in programmatic advertising to collect and manage large sets of audience data from various sources, including online behavior, demographics, and purchase history. Cost Per Acquisition (CPA) : The cost of acquiring a customer, not just a lead, through the campaign.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Martech

JANUARY 13, 2022

Real-time data capture and bi-directional data integration sync with CRM. Marketo Engage’s ROI reports include multi-touch attribution and aggregate impact of marketing on the revenue cycle over time, including conversion rates plus flow and velocity through the funnel.

ROI 122

ROI Machine Learning Conversion Rate GDPR 122

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. Prioritized lead and account engagement scores.

Marketing 122

Marketing Manufacturing Communications Healthcare 122