Demand Side Platform Marketing Pharmaceuticals 
VideoWeek
JUNE 13, 2025
In this week’s Week in Review: ProSieben and FreeWheel announce a new partnership, ITV launches new outcome-focused offerings, and US senators propose a ban on direct-to-consumer ads for pharmaceutical companies. And Pharmaceutical companies are major ad spenders, particularly on TV.
VideoWeek
DECEMBER 6, 2024
This data covers product attributes, media, pricing, availability, promotions, and consumer sentiment, and will be used by IPG to help inform clients’ product development, marketing strategies, and retail media operations. Restrictions on pharmaceutical ads look likely, says Madison and Wall’s CEO, CFA and principal Brian Wieser.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech Series
JANUARY 11, 2023
More than 600 pharmaceutical brands now use DeepIntent to simplify campaign planning, activation, meas. Adding more than 100 employees to its team in 2022, the company’s growth has outpaced growth in the broader healthcare advertising segment, as pharmaceutical marketers increasingly embrace digital advertising, particularly on CTV.
Martech Series
JUNE 15, 2022
Since its launch in April 2021, DeepIntent Outcomes has been used to automatically optimize media based on real-world clinical data for 85 leading pharmaceutical brands, with over 50 brands benefiting from DeepIntent Outcomes year to date. ” Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto.
VideoWeek
AUGUST 5, 2022
The roll-out will begin in markets already carrying HBO Max (the US and Latin America) before reaching Europe and Asia Pacific in 2024. We remain convinced that market consolidation is necessary to compete with the global tech platforms,” said RTL Group CEO Thomas Rabe. Top Stories. Warner Bros. Discovery to Dissolve HBO Max.
VideoWeek
NOVEMBER 10, 2023
Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings. million views.
Basis
JUNE 10, 2022
But today, in a world of unforgiving consumers and constantly shifting market dynamics, many brands are searching for an alternative to the traditional brand-agency model as they look to gain greater transparency into their media buys, more holistic control over their data, and greater assurance of compliance with privacy regulations.
Expert insights. Personalized for you.
52 
Let's personalize your content