Basis

FEBRUARY 28, 2023

Native advertising: the veritable chameleon of the digital marketing world. Against all the disruption and recalibration across the digital marketing industry right now, native advertising shines through as a reliable and trusted way for brands to communicate their story. What is Native Advertising?

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Native Advertising Advertising Demand Side Platform Video Ads 78

Basis

MARCH 7, 2023

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. What Is Digital Out-of-Home Advertising? Much like DOOH, programmatic digital out-of-home is growing rapidly.

Advertising 79

Advertising Pop-Up Impressions Demand Side Platform 79

Single Grain

JULY 17, 2023

But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Programmatic advertising offers a new solution for businesses and advertisers. Work With Us What Is Programmatic Advertising?

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Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Get A Free Consultation. 1) SEO A/B Split Testing. 2) Artificial Intelligence.

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Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. How Artificial Intelligence Is Revolutionizing the Digital Marketing Sphere. 2) Programmatic Advertising.

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Marketing Machine Learning Banner Conversion Rate 108

Single Grain

DECEMBER 6, 2019

After all, if your business has any intention of remaining competitive in today's online landscape, you must adapt to the rapidly evolving changes in digital marketing. How Artificial Intelligence Is Revolutionizing the Digital Marketing Sphere. 2) Programmatic Advertising. will be programmatic by 2020.

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Marketing SEO Conversion Audience 145