in-app-header-bidding-whats-in-it-for-buyers 
Monetize More
JUNE 15, 2023
Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. In this blog post, we will delve into the topic of choosing between ADX and header bidding and running multiple header bidding solutions simultaneously.
Smart-Hub
FEBRUARY 16, 2024
For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. But what exactly does this model imply?
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Automatad Inc.
NOVEMBER 20, 2023
Share Tweet Share One truth that says all: “Premium inventories are always reserved for premium buyers and for direct deals.” Source: Statista Publishers prefer using direct or guaranteed deals to sell their inventory because it gets them high value and demand, along with extensive control and transparency over the dealing process.
Automatad Inc.
NOVEMBER 8, 2023
In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is. It is a $600 billion question demanding a clear explanation of what it is, how it works, why publishers should use it, its benefits, and everything else.
InMobi
FEBRUARY 13, 2019
Watch Our Whiteboard Video on Bid Shading Today, to determine the winner of an in-app programmatic auction, bid shading is becoming an increasingly common way to determine the final price paid of the demand-side platform (DSP) winning the auction. That’s because they end up paying what they bid.
Clearcode
JULY 24, 2023
Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. Table Of Contents What Is a Supply-Side Platform (SSP)?
Clearcode
APRIL 21, 2023
In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.
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