how-programmatic-is-changing-mobile-advertising-new-research 
Clearcode
AUGUST 13, 2023
Back then, the mobile app market was worth just $206 million. Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. How Are In-App Ads Served? Fast forward to 2023, when 1.96
VideoWeek
JUNE 16, 2023
In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. The industry forum aims to proactively engage with consumers, platforms, regulators and media.
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VideoWeek
DECEMBER 8, 2023
In this week’s Week in Review: The BBC’s license fee won’t rise as expected, IPG signs a first-look ads deal with Amazon, and ANA report finds high levels of programmatic wastage. ” This is the context which likely new chairman Shamir Shah will step into.
Adtelligent
OCTOBER 6, 2021
Numerous research shows that the time people spend online has increased significantly. Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising.
Brid.tv
AUGUST 31, 2022
This change will prove troublesome for many brands, as they will lose a significant amount of advertising space. That is why more and more of them will be moving to the OTT advertising market. This trend will prove particularly beneficial for publishers who are quick enough to adapt to changing consumer trends.
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