AdTech Trends

Doxim Celebrates Position as a Leader on the Aspire CCM-CXM Leaderboard for a Second Year

Martech Series

JANUARY 17, 2023

The prestigious digital-first market analysis tool ranks Doxim as a leading CCM service provider in the Communications Experience Platform (CXP) and CCM-CXM Communications Outsourcing segments of the Aspire CCM-CXM Leaderboard. Marketing Technology News: IZEA Announces Q4 2022 Managed Services Bookings of $7.9M.

Communications

Communications MarTech Conversion Marketing

Samsung and Sprinklr Partner to Reinvent the Shopping Experience

Martech Series

JANUARY 16, 2023

Sprinklr , the unified customer experience management (Unified-CXM) platform for modern enterprises, announced that Sprinklr is now an official Software Partner for Samsung, an industry leader in the global display market. Users can update information in real time and manage 100% remotely with Samsung’s service offerings.

Retail

Retail Electronics Impressions MarTech

OvationCXM Releases 2022 Financial Services CXM Impact Report Evaluating Customer Experience With Financial Institutions

Martech Series

OCTOBER 28, 2022

The study notes an overwhelming frustration facing business owners during their banking experience. OvationCXM, a global leader in customer experience management (CXM), announces the findings of its 2022 Financial Services CXM Impact Report.

MarTech

MarTech Marketing

Sprinklr Teams With Salesforce To Unify CXM and CRM

Martech Series

NOVEMBER 10, 2022

What happens when the global leaders in CXM and CRM work together. There are a lot of acronyms out there for the technology and processes that brands use to manage the most important aspect of their business – their customers. While related, for many of the world’s largest companies, CXM and CRM operate in silos.

MarTech

MarTech Media Conversion ROI

TELUS International Named a ‘Leader’ on Everest Group’s 2022 PEAK Matrix for Customer Experience Management in the Americas

Martech Series

SEPTEMBER 30, 2022

TELUS International also named a ‘Star Performer’ on Everest Group’s 2022 PEAK Matrix® for Customer Experience Management in EMEA. ” Additionally, Everest Group named TELUS International a ‘Star Performer’ in its 2022 Everest Group PEAK Matrix for CXM in Europe, the Middle East, and Africa (EMEA).

MarTech

MarTech Marketing

MHC Included in Leader Quadrant of 2022 CCM-CXM Aspire Leaderboard

Martech Series

JULY 27, 2022

MHC, a global enterprise automation software solutions provider, has been named as a Leader on the 2022 Aspire Leaderboard for Customer Communications Management (CCM) and Customer Experience Management (CXM) vendors. ” Marketing Technology News: MarTech Interview with Douglas Thede, CEO at Lytho.

Communications

Communications MarTech Marketing

Messagepoint Recognized as a Leader in the 2022 Aspire CCM-CXM Leaderboard

Martech Series

AUGUST 3, 2022

Messagepoint announced it has been named a Leader in the 2022 Aspire Leaderboard for customer communications management (CCM) and customer experience management (CXM) for the fifth consecutive year. Marketing Technology News: DAS42 Awarded Snowflake Technology Competency Badge. “We

Communications

Communications MarTech Impressions Marketing

Sprinklr Appoints Jacob Scott as General Counsel and Corporate Secretary

Martech Series

FEBRUARY 15, 2023

Sprinklr , the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced that Jacob Scott has been appointed general counsel and corporate secretary, reporting directly to Founder and CEO Ragy Thomas, effective March 16, 2023.

MarTech

MarTech Audience Marketing

Emplifi Recognized as an Overall Exemplary Vendor by Ventana Research

Martech Series

DECEMBER 22, 2022

2023 Ventana Research Customer Experience Management Value Index research guide for technology buyers ranked Emplifi in the top 10 vendors based on Emplifi’s usability, manageability, adaptability and validation. Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI.

Impressions

Impressions Retail MarTech Media

Dentsu Named a Leader in Everest Group PEAK Matrix for Adobe Services

Martech Series

NOVEMBER 9, 2022

Dentsu International and Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced that Everest Group positioned dentsu as a Leader in the Adobe Services PEAK Matrix Assessment 2022. Marketing Technology News: The Modern Marketer Is Closer Than You Think.

MarTech

MarTech Agency Marketing

Dentsu Americas’ new CEO Michael Komasinski: AI could be a differentiator among holdcos

Digiday

JULY 16, 2023

It’s why his former title was global CEO of customer experience management (CXM) practice. Past experience includes stints at Razorfish and Nielsen. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Agency

Agency Media Marketing

Standard Life Appoints Merkle for Customer Experience Transformation Work for its Pensions & Savings Business

Exchange Wire

MARCH 29, 2023

Standard Life, part of Phoenix Group, has appointed Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, to support the end-to-end customer engagement transformation of its pensions and savings business.

75% of Consumers Say Customer Experience Impacts Brand Loyalty, Merkle Report Finds

Martech Series

JUNE 28, 2022

2022 Loyalty Barometer highlights ways marketers can build loyalty through the customer experience. Both reports aim to help brands improve the overall customer experience, helping to drive deeper engagement and retention in our ever-changing world. Loyalty programs are no longer just about discounts and transactions.

MarTech

MarTech Communications Marketing Media

Merkle Appoints Ellie Ratcliff to Director of EMEA Adobe Alliance

Exchange Wire

JUNE 8, 2022

Today (June 8th 2022) Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced the appointment of Ellie Ratcliff to the position of director of Adobe alliance EMEA for Merkle with a focus on commercial and go to market [.].

Marketing

Marketing Ad Tech

Merkle Announces key 2023 Global Leadership Appointments to Drive Strategy, Growth, and Commerce Practices

Martech Series

JANUARY 13, 2023

Merkle , dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has announced key global appointments in support of its objective to fortify its position as the global leader in customer experience transformation.

MarTech

MarTech Marketing Agency Media

Merkle Strengthens Americas Leadership With New Appointments

Martech Series

OCTOBER 18, 2022

Marlena Edwards will focus on designing talent programs that drive employee experience and achieve business growth. Tim Perlstein joined Merkle in March 2021 as SVP, experience and commerce, helping to build upon the company’s global practice and establish it as a leading provider of commerce solutions.

MarTech

MarTech Entertainment Communications Marketing

Sprinklr Named ‘Exemplary Vendor’ in 2023 Customer Experience Management Value Index by Ventana Research

Martech Series

DECEMBER 22, 2022

Sprinklr’s Unified-CXM platform recognized for breadth and ability to break down operational silos so that organizations can optimize customer experiences. Through 2026, the establishment of CX application suites on a common platform will become the focal point of the drive to optimize customer and organization engagement.”.

MarTech

MarTech Marketing Advertising

The WIR: TikTok Introduces Paywalled Long-Form Content, UK Unveils its GDPR Replacement, and Publishers’ Online Video Revenues Fall

VideoWeek

MARCH 10, 2023

DoubleVerify Launches Campaign Automation on Google Campaign Manager 360 DoubleVerify (DV) has made its DV Campaign Automator available on Google Campaign Manager 360. This is also a tangible example of blending physical and digital worlds in what we can call a ‘phygital’ experience,” said Arcidiacono.

GDPR

GDPR Ad Tech Media Finance

Rising Need to Reduce the Customer Churn Rate to Fuel Customer Experience Management Market

Martech Series

JANUARY 11, 2023

The customer experience management market was estimated at USD 8.96 The increasing significance of comprehending consumer behavior and preferences is encouraging a variety of businesses and brands to offer the best real-time customer experience. and telecom sectors is customer retention. billion in 2021.

Marketing

Marketing Retail eCommerce MarTech

The WIR: Nielsen Sues VideoAmp, Publicis Agrees $350 Million Settlement in Opioid Case, and Canal+ Mounts $1.7 Billion Multichoice Bid

VideoWeek

FEBRUARY 2, 2024

Co-op is already active in the retail media space, making its first-party customer data available to brands for targeting via an in-house team. The layoffs were split between editorial and business operations staff, according to Adweek, and included managing editors Darrell Etherington and Matt Burns.

Retail

Retail Media Cookies Agency

How to create a user journey map

Smart Insights

AUGUST 17, 2022

Your ultimate guide to creating a user journey map with step-by-step instructions, a template, and an example to follow Creating a user journey map has many benefits for both your users and your team. A journey map will help you … The post How to create a user journey map appeared first on Smart Insights.

Marketing

Sutherland Acquires Augment CXM

Martech Series

SEPTEMBER 22, 2022

Augment CXM’s deep learning engine builds on Sutherland’s AI-based agent assist technology, empowering brands to deliver transformative customer experiences. ” Integrating Augment CXM’s technology with Sutherland AI-based human assist technology solutions results in a significant leap forward. .

Conversion Rate

Conversion Rate Conversion MarTech Marketing

The WIR: Paramount Passes Peak of Streaming Investments, Condé Nast Encounters Video Challenges, and Disney+ Upgrades Ad Tools

VideoWeek

NOVEMBER 3, 2023

Paramount cites Conduit as a global direct integration layer for the programmatic ecosystem, which includes Magnite, Google Ad Manager and all major supply-side platforms (SSPs). Dentsu states this will future-proof its media capabilities, including the use of its supply-side management platform Amplifi.

Ad Tech

Ad Tech Ad Server Media Agency

The WIR: Senators Call for FTC to Investigate YouTube, TV4 Launches a New Streaming Service, and Paramount and OMG Trial VideoAmp as a Currency

VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. The company said the new division will provide “pioneering novel experiences” for Amazon-owned publishers to sell video, audio and display ads.

Ad Tech

Ad Tech Audience Agency Media

AdTech Trends

Doxim Celebrates Position as a Leader on the Aspire CCM-CXM Leaderboard for a Second Year

Samsung and Sprinklr Partner to Reinvent the Shopping Experience

Trending Sources

OvationCXM Releases 2022 Financial Services CXM Impact Report Evaluating Customer Experience With Financial Institutions

Sprinklr Teams With Salesforce To Unify CXM and CRM

TELUS International Named a ‘Leader’ on Everest Group’s 2022 PEAK Matrix for Customer Experience Management in the Americas

MHC Included in Leader Quadrant of 2022 CCM-CXM Aspire Leaderboard

Messagepoint Recognized as a Leader in the 2022 Aspire CCM-CXM Leaderboard

Sprinklr Appoints Jacob Scott as General Counsel and Corporate Secretary

Emplifi Recognized as an Overall Exemplary Vendor by Ventana Research

Dentsu Named a Leader in Everest Group PEAK Matrix for Adobe Services

Dentsu Americas’ new CEO Michael Komasinski: AI could be a differentiator among holdcos

Standard Life Appoints Merkle for Customer Experience Transformation Work for its Pensions & Savings Business

75% of Consumers Say Customer Experience Impacts Brand Loyalty, Merkle Report Finds

Merkle Appoints Ellie Ratcliff to Director of EMEA Adobe Alliance

Merkle Announces key 2023 Global Leadership Appointments to Drive Strategy, Growth, and Commerce Practices

Merkle Strengthens Americas Leadership With New Appointments

Sprinklr Named ‘Exemplary Vendor’ in 2023 Customer Experience Management Value Index by Ventana Research

The WIR: TikTok Introduces Paywalled Long-Form Content, UK Unveils its GDPR Replacement, and Publishers’ Online Video Revenues Fall

Rising Need to Reduce the Customer Churn Rate to Fuel Customer Experience Management Market

The WIR: Nielsen Sues VideoAmp, Publicis Agrees $350 Million Settlement in Opioid Case, and Canal+ Mounts $1.7 Billion Multichoice Bid

How to create a user journey map

Sutherland Acquires Augment CXM

The WIR: Paramount Passes Peak of Streaming Investments, Condé Nast Encounters Video Challenges, and Disney+ Upgrades Ad Tools

The WIR: Senators Call for FTC to Investigate YouTube, TV4 Launches a New Streaming Service, and Paramount and OMG Trial VideoAmp as a Currency

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